Vance Morris is the Founder of Deliver Service Now, where he helps business owners attract, serve, and retain clients for life by crafting memorable experiences and implementing response-driven marketing. From his unique journey as a former birth control factory security guard, Disney leader, bankrupt executive, to successful entrepreneur, Vance brings a wealth of experience and insight. His story of reinvention, from cleaning carpets to building a thriving business, inspires others to find success by working smarter, not harder.

In this episode, Leonard and Vance discuss:

• Transitioning from Disney executive to entrepreneur
• Applying Disney’s systems to deliver world-class customer service
• Building a memorable brand through experiential marketing
• Creating customer loyalty by delivering value beyond core offerings
• Productivity hacks for managing workflow in a home office

Key Takeaways:

• Creating a memorable customer experience is essential for standing out from competitors and building lasting loyalty, making every interaction count.
• Going beyond the core service offering elevates your business beyond a commodity, fostering deeper customer connections.
• Systematizing procedures ensures consistency in delivering excellent service, allowing you to replicate success at every touchpoint.
• Entrepreneurs focus on constant growth and innovation, while business owners typically manage what's already in place, highlighting the importance of always expanding.
• Experiential marketing tailored to your audience breaks through the noise of traditional advertising, making your brand unforgettable.

“Our mission was greater than the jobs we were doing, and that's the model I took from Disney. The mission there is to make people happy and create memories. We also created experiences. That's kind of what the word 'Disnify' means. You find all the boring, mundane things you have to do in your business day in and day out to keep the business up and running, but Disney has figured out a way to create experiences out of all that."

-Vance Morris

Connect with Vance Morris:

Website: https://yes.deliverservicenow.com/deliver-service-now 

LinkedIn: https://www.linkedin.com/in/vancemorris/ 

YouTube: https://www.youtube.com/@Deliverservicenow 

Email: [email protected] 

Connect with Leonard Raskin:

Website: https://www.raskinglobal.com/ 

LinkedIn: https://www.linkedin.com/in/leonardraskin/ 

Facebook: https://www.facebook.com/RaskinGlobal 

Email: [email protected]  

Leonard’s BOOK: FiduciWho?: What a Real Fiduciary Will Tell You about How to Protect, Grow, Enjoy, and Transfer Your Wealth

Show notes by Podcastologist: Angelo Paul Tagama

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