Vanessa Patrick, award-winning Marketing Professor and researcher at the Bauer School of Business at the University of Houston, joins Marketing Matters to discuss her new book "The Power of Saying No". ​<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Vanessa Patrick, award-winning Marketing Professor and researcher at the Bauer School of Business at the University of Houston, joins Marketing Matters to discuss her new book "The Power of Saying No". ​ Hosted on Acast. See acast.com/privacy for more information.

Vanessa Patrick, award-winning Marketing Professor and researcher at the Bauer School of Business at the University of Houston, joins Marketing Matters to discuss her new book "The Power of Saying No". ​ Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Vanessa Patrick, Professor and Author

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Vanessa Patrick, Professor and Author

Vanessa Patrick, Professor and Author