SUBSCRIBE: https://www.youtube.com/user/ShredzShop?sub_confirmation=1  Vans shoes, or the Van Doren Rubber Company, was established by Steve  Van Doren in 1966 in Southern California where his rubber-bottomed deck  shoes quickly grew in popularity. Here we cover the rise and fall and  rise again of the brand and their amazing history.  Adopted by surfers,  and later skateboarders like Tony Alva and Peralta, Vans shoes like the  Authentic, Era, and Slip-On quickly became staples of the growing  skateboard industry.   Along the way, Vans partner with the US air force, appeared on the big  screen, have been worn by celebrities, filed for bankruptcy and more!