From it's humble beginnings on Lafayette street in New York City, Supreme has been well respected by skateboarders as a place to hang out in downtown. Over the years the brands has exploded into something almost unexplainable. In this episode we talk about James Jebbia, the start of Supreme, limited edition gear, collabs, lawsuits, and much more.

In this episode we talk about how Enjoi started, A-Team, Rodney Mullen, Marc Johnson, Bag Of Suck, and soooo much more.

The world's longest running skateboard magazine, Thrasher originated as a tool to sell Independent trucks and grew into 'the bible' of skateboard magazines.

In this episode we talk about Toy Machine skateboards, Ed Templeton, the team, the logo, why the FBI almost raided Ed's house, how a Toy Machine ad snuck boobs into a Transworld magazine, and much much more!

14 Things You Didn't Know About Independent Trucks:

Lev Tanju started Palace with a group of friends, who had started  calling their crew the Palace Wayward Boys Choir; comprised of a bunch  of guys skating Southbank in London.   Soon enough, Lev decided to make a go of it, recruiting friends like  Blondey Mccoy, Rory, Lucien Clark, and Lucas Puig to the team. Fergus  Purcell designs the logo, and goes on to do work for icons such as Marc  Jacobs.   With small beginnings, the brand became known for low-fi videos, shot on  Nokia phones and the classic Vx-1000. From there, their videos became  widely popular. Videos like Endless Bummer, Deeper Understanding,  Palasonic, and more.   Palace initially did knock-offs of brands like Chanel, or Versace, and  this put them on the map in the celebrity world; Palace gear began being  worn by people like A$ap Rocky, Jay Z, Kanye West, Justin Bieber,  Rihanna and more.   Now, Palace has since worked with brands such as Umbro, Reebok, and  Adidas. They've had their gear on the courts at Wimbledon, and worn by  the soccer players of the Juventis soccer club.   #skateboarding #palace

Jamie Thomas grew up as a country bumpkin in the backwoods of Alabama, before being recognized at local contests by Vans, and Real Skateboards. He then moved to San Francisco, where he was homeless for a portion of time as he continued to establish himself as a skateboarder.   Bouncing between board brands like Experience and Invisible, Jamie is offered a place on the Flip team alongside Rune Glifberg, Geoff Rowley and Tom Penny, but turns this down for the opportunity to rebuild Toy Machine's team with Ed Templeton.   Later on, Zero is born from Andy Howell's company Zero Sophisto, and Andy gives Jamie his blessing to take Zero, and run with it, with the help of Tom Swank over at Tum Yeto.   Zero quickly becomes a board brand, picking up talented team riders such as Adrian Lopez, Chris Cole, Ryan Smith, Copelman, Marisa Del Santo, Windsor James, and others.   Together, the team put out some of the early 2000's most iconic videos, such as Thrill of it all, Dying to Live, Misled Youth, Strange World, No Cash Value, Cold War, and most recently, thrill of it all.   Nowadays, they have a stacked team with the likes of Tommy Sandoval, Garette Hill, Jamie, Chris Wimer, and even some Canadians, like JS Lapierre, Colin Lambert and Mikey Ray.

MORE INFO & PICTURES:  https://shop.shredzshop.com/blogs/blog/14-things-you-didnt-know-about-vans-shoes/

DC all started with an idea to create an apparel company, by two friends  who met in community college: Damon Way and Ken Block. Starting 8 Ball  clothing, they shifted to Droors Jeans, after issues over branding  Trademarks.   Droors jeans became Droors clothing, which then transitioned to become  DC shoes, as we know it today; a shoe company geared at providing  technical skateboarding shoes. Fighting against brands like Champion and  Converse, DC fought for it's place in establishing a logo, eventually  settling on the DC with the 7 point star.   Damon Way pulled in his brother, Danny, to ride for the brand, along  with Colin Mckay, granting immediate respect. They then added industry  icons like Stevie Williams, Josh Kalis, Greg Meyers, Lindsey Robertson,  Caine Gayle, Rob Dyrdek and others. Taking all of these infamous pros on  the DC super tour, in 1997. They then went on to release the DC Video,  showcasing the diversity and talent their team had to offer.   DC has gone on to release multiple infamous shoes like the Lynx, Court,  and Stevie williams pro model. They've also collaborated with brands  such as Dime, Baker, and Supreme, and artists such as Kaws, or Andy  Howell.   DC has navigated lawsuits with brands such as Dolce and Gabanna, DC  comics, was bought out by Quiksilver, and has navigated bankruptcy.  They've restructured several times, most notably in the rediscover DC  campaign, where they added skaters like Mikey Taylor, Nyjah Huston, Wes  Kremer, Evan Smith, T Funk and more. DC has also had to part with  beloved team members like Dyrdek, Chris Cole, and Mikey when times got  tough.   Let us know what your favourite era of DC is in the comments below!

Let's take a closer look at Girl: a staple favourite for many, with a cult-like following unlike almost any other skateboard brand!   Girl was built around the idea of skateboarding for fun, and not taking life too seriously. Rick Howard and Mike Carroll had grown tired of the seriousness, and seriously short shelf life, of pro skateboarders, and wanted to imagine something new; this was at the time of Plan B's Virtual Reality film, when Carroll was just 17.