Kicking off 2025, Grayling has unveiled its 2025 trendsreport: Creating Advantage in an Uncertain World, featuring insights from business leaders.

In the first Vantage Point podcast of the year, Lucy Siegle, leading environmental journalist and Harry Wallop, award-winning consumer journalist join Heather Blundell, Grayling UK CEO to discuss key themes from the report.

They dive into the shifting media landscape, share top tips for building an authentic brand, explore how consumers will shape business decisions, and reveal their hopes and priorities for the year ahead.Download the full report here.

As we approach the end of 2024, join Grayling's UK CEO, Heather Blundell for a wide-ranging review of the news and media moments of the year, with Alex Goss, Head of News at The Sun.

From shocking scandals to heart-warming stories and the moments that have captured the world, Alex crowns his winners and sinners of 2024, taking in the agenda-setting probe into shamed BBC newsreader Huw Edwards, Trump’s assassination attempt, and the challenges faced by the Royal Household. 

In the latest episode of the Vantage Point podcast, Arne Mosselman, founder of generative AI consultancy Ainigma and Chief Innovation Officer at Grayling, Nathan Kemp discuss the promise and pitfalls of Generative AI in Communications with Grayling's senior counsel, Scott Langham. The trio consider how AI is reshaping creative processes and content consumption, the opportunities for unleashing AI’s potential beyond the tech world and how to navigate concerns aroundauthenticity and responsible use. The discussion also takes in a strategic framework for AI implementation, myth-busting, and some bold predictions for the future of AI in the communications industry.

In Nicky Morgan’s final episode of 2024 as host of the Vantage Point political podcast by Grayling, she speaks once more with Bill Simmons, Managing Director of Dutko Government Relations, on the day President Trump was re-elected. Assessing the mood of the nation in the immediate aftermath of the result, Nicky and Bill talk through the key topics which led to a Republican victory, Trump’s priorities on the international stage, and where the Democrats go from here.

In the latest episode of Vantage Point, Tanya Joseph, member of Grayling's Strategic Advisory Board, speaks with Annisha Taylor, Head of DE&I at the BBC, and André Spence, social entrepreneur and founder of Global Purpose Enterprise.

Both share their journeys and insights on diversity, equity, inclusion, with Annisha talking about her inspiring career at the BBC and the pivotal role DE&I plays in shaping an inclusive culture and André sharing the story behind Global Purpose Enterprise and how it's empowering young Black talent through events and mentorship.

They also explore the unseen realities of DE&I work and the most authentic ways brands can celebrate Black History Month without falling into tokenism.

In Nicky Morgan’s latest episode as host of the Vantage Point political podcast by Grayling, she sits down with journalist and broadcaster Anne Robinson. Known worldwide for her acerbic wit, Anne famously hosted The Weakest Link in the UK and the US and was the first ever woman to regularly edit a national newspaper, the Daily Mirror. Looking back on Anne’s career to date, the discussion takes in a bumper election year, the shifting nature of political coverage and memories of covering three Thatcher elections.

In Nicky Morgan’s latest episode as host of the Vantage Point political podcast by Grayling, she speaks with Bill Simmons, Managing Director of Dutko Government Relations. With the first televised Presidential debate looming, Bill and Nicky consider whether Donald Trump has been wrongfooted by Kamala Harris’ nomination, dissect all-important campaign fundraising and weigh up the significance or otherwise of Vice-Presidential nominees.

In Nicky Morgan’s latest episode as host of the Vantage Point political podcast by Grayling, she speaks with Gary Gibbon, Political Editor of Channel 4 News. As the dust settles on the UK general election, Gary and Nicky reflect on differing party strategies and non-stop opinion polls, consider the absence of long-form interviews and ask whether a Labour “loveless landslide” could turn into a “loveless honeymoon”.

In Nicky Morgan’s latest episode as host of the Vantage Point political podcast by Grayling, she speaks with Nathalie Brack, Professor of political science at the Cevipol, Université libre de Bruxelles and Visiting Professor at the College of Europe, and Jessica Brobald, Managing Director of Grayling Brussels. On the day after the first round of the French parliamentary elections, the panel discuss theimpact of the EU elections and the rise of the far-right, the key players holding the top jobs and the significant issues the EU Commission and Parliament will focus on.

In Nicky Morgan’s latest episode as host of the VantagePoint political podcast by Grayling, she speaks with Tanya Joseph, recently appointed member of the Grayling Senior Advisory Board and former senior Labour advisor. Tanyaand Nicky discuss what to expect from the Labour manifesto, the pressure of the polls and the heat of an election campaign. Tanya also provides insights intothe recent South African election, and where that leaves the nation politically.