In this episode of the "Varying Viewpoints" podcast series, host Alice Ginsberg, Associate Director for Research and Grant Development, talked with Natalie Passov, the Assistant Director of Communication and Research at the Rutgers Center for Minority Serving Institutions. Natalie discusses best practices for MSIs for advertising and promoting registered apprenticeship programs to students. She emphasizes the importance of creating clear and accessible web pages that explain what registered apprenticeships are, the benefits they offer students, and how to apply. Natalie also recommends using multiple marketing channels, such as social media, information sessions, academic advising, and career fairs to raise awareness of these programs. Additionally, she highlights the value of featuring testimonials from apprenticeship program alumni and partner employers. These real-world perspectives can be very compelling for prospective students, especially those from underrepresented backgrounds who may not have considered these types of career-connected learning opportunities before.