The Brand Called You

Vasanth Seshadri, Founder and Creative Director, The Sunny Side Advertising

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Vasanth Seshadri, Founder and Creative Director, The Sunny Side Advertising
  • Vasanth is the founder and creative director of The Sunny Side Advertising, an independent advertising agency in Singapore. 
  • He is the Author of three books, “The Creative Human” (Worldwide No. 10 Bestseller), “Cultural Engineering” (Worldwide No. 11 Bestseller), and “The People From Beyond The Mountains” (2021).
    • Podcast
    Overview

    Vasanth Seshadri, founder of The Sunny Side Advertising and author of three books, discusses the evolution of advertising, creativity, and the role of AI in shaping the future of branding. Discover his insights on storytelling, cultural impact, and business innovation.

    00:37- About Vasanth Seshadri
    • Vasanth is the founder and creative director of The Sunny Side Advertising, an independent advertising agency in Singapore. 
    • He is the Author of three books, “The Creative Human” (Worldwide No. 10 Bestseller), “Cultural Engineering” (Worldwide No. 11 Bestseller), and “The People From Beyond The Mountains” (2021).
    • Vasanth has also worked with BBDO New York and JWT Singapore, and he’s been recognized and awarded several times. 
      • 03:12- What are your key takeaways from working with big brands?
      • Strong Marketing Training: P&G and Unilever provide structured, strategic marketing training that employees carry throughout their careers.
      • Strategic Thinking: Working with these brands fosters a balance between creativity and strategic, business-building ideas.
      • Effective Brand Building: The approach ensures marketing efforts go beyond vanity projects to drive real business growth.
        • 17:42- How can a brand drive cultural change?
        • Challenges beauty stereotypes and promotes body positivity.
        • Encouraged men to participate in household chores.
        • Both campaigns influenced cultural perceptions and behaviors.

          • RESOURCES:

          Learn more about Vasanth Seshadri: LinkedIn

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          Profile
          • Vasanth is the founder and creative director of The Sunny Side Advertising, an independent advertising agency in Singapore. 
          • He is the Author of three books, “The Creative Human” (Worldwide No. 10 Bestseller), “Cultural Engineering” (Worldwide No. 11 Bestseller), and “The People From Beyond The Mountains” (2021).
          • Vasanth has also worked with BBDO New York and JWT Singapore, and he’s been recognized and awarded several times. 

            • The post Vasanth Seshadri, Founder and Creative Director, The Sunny Side Advertising first appeared on TBCY.

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