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Apple's just announced new iMacs for 2019. Well, newly updated iMacs.

Up front, they're spec bumped versions of the previous models. Beyond that, though, I got to spend some time with Apple in New York looking at the specific updates and hearing all about the modern iMac in general. And, yeah — turns out there's just a little bit more to the story.

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What's next? iPhone is doomed. What's next? Peak iPad. What's Next? Been 5 years since Apple Watch. What's next? AirPods, seriously? What. The Fuck. Is Next.

Yeah, it's super annoying. Especially as the things that transform us move from being strictly atoms to the sublime combination of atoms and the bits on and packetized between them.

But there is something undeniably, irresistibly tangible about the products, the toys, the nows. The phones, the tablets, the watches, the earphones, and, yeah, the latest rumored what's next.

Apple glasses. Apple googles. Apple specs or shades. Apple vision. Apple frames. Apple AR. For your face.

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It's Friday, and that means I'm taking three stories that are important but that either wouldn't fill a full video or I just dropped the ball on and didn't manage to fit in during the week. It's code-named The Wrap, because Smart YouTube Mafia was taken, and if you have stories you want to see covered next week or any week thereafter, just drop them in the comments or hit me up on Twitter. On deck for today are Apple Events galore, Facebook's terrible very worst week, and Tesla's new Model Y.

"Spotify has filed a complaint against Apple with the European Commission (EC), the regulatory body responsible for keeping competition fair and nondiscriminatory.

That's how Daniel EK, billionaire entrepreneur and CEO of Spotify, announcement his company's action against Apple on March 14, 2019.

So why is this happening and what's going on?

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• Consumers and Innovators Win on a Level Playing Field — Spotify

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(Apologies for the audio, had some issues on my end. Fixed for next time!)

"It's time to break up Amazon, Google, and Facebook"

That's how U.S. Senator Elizabeth Warren began her explosive big tech takedown proposal on Medium on March 8.

"Twenty-five years ago, Facebook, Google, and Amazon didn't exist. Now they are among the most valuable and well-known companies in the world. It's a great story — but also one that highlights why the government must break up monopolies and promote competitive markets."

Needless to say, it got a whole lot of attention, especially in the tech press. Since then, Warren, who has a long history of consumer advocacy, has expanded and elaborated on who she's targeting and what she means, especially when it comes to Apple and the App Store.

Including in an interview that went live just last night, with my guest today, Editor-in-Chief of the Verge, Nilay Patel.

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LINKS:

• Here's how we can break up Big Tech – Team Warren – Medium
• Elizabeth Warren wants to break up Apple, too - The Verge

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There's a new Mac Pro coming, hopefully as soon as this year. We could see a preview of it as soon as WWDC 2019 in June.

But, a preview of… what exactly? That Apple has even been talking about it before any kind of official introduction is unprecedented, but hints aside, we still have no idea what it will be.

We do, however, know what we want it to be.

So, let's take a look at both. What Apple has said. And what pro users want.

And, to help me out, I got a couple of the best pros in the business:

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LINKS:

• Marques Brownlee - YouTube
• Marco.org
• Daring Fireball: The Mac Pro Lives
• Apple pushes the reset button on the Mac Pro | TechCrunch
• Apple's 2019 Mac Pro will be shaped by workflows | TechCrunch
• Apple's 32" 6K Standalone Monitor / Modular Mac Pro Design - YouTube
• The New 2019 Mac Pro? - YouTube

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On deck for today we've got Apple's AR Glasses… wait, no, I think I'll save those for a full video next week. Let me know in the comments if you want that ASAP.

OK, so, rewind, we've got Facebook again, because of course we've got Facebook again, as well as significant step forward for right to repair, and, yeah, both Tim Apple and my giant head showing up in the darnedest places.

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LINKS:

• Jeremy Burge 🐥🧿 on Twitter: "For years Facebook claimed the adding a phone number for 2FA was only for security. Now it can be searched and there's no way to disable that.… https://t.co/lGI1r7HWTm"
• Facebook's Privacy Cake – Stratechery by Ben Thompson
• Apple Says iPhones With Third-Party Batteries Now Eligible for Repairs
• dan seifert on Twitter: "contrary to what you might expect, the single camera hole punch design of the S10 is Extremely Noticeable when watching 2:1 videos on YouTube (also hi @reneritchie)… https://t.co/wCNhGvk4YI"

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Huawei is suing the U.S. government. Huawei, which makes everything from phones, like the just-announced Mate X, yeah the one that stole some of Samsung's folding thunder, to the communications equipment that connects all phones, including the upcoming 5G networks, Huawei is claiming the United States is unfairly — unconstitutionally, even — keeping them out of the country, out of deals with major telcos like AT&T and Verizon, and out of the hands of consumers.

The U.S. government claims Huawei's close ties to the Chinese government make it a threat to national security and the privacy of American citizens. In other words, that Huawei equipment from handsets to infrastructure, will be used to spy on Americans, Canadians, Brits, and pretty much everyone else. And is pressuring other governments to keep them out as well. Huawei claims not. And Huawei is calling foul.

So, are Americans being kept safe or are they simply being denied the best gear at the best price or maybe just cheaper gear for a cheaper price?

Carolina Milanesi, consumer tech analyst at Creative Strategies and one of the brightest and most insightful people in the industry, joins me to figure it all out.

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LINKS:

• Carolina Milanesi (@caro_milanesi) | Twitter
• Carolina Milanesi – Tech.pinions
• Huawei goes on offensive, sues U.S. government over hardware sales ban | Android Central

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*Because reverse psychology totally works, right?

Apple makes a ton of stuff. Compared to when Steve Jobs returned and drew that grid with notebooks and desktops, consumer and professional, and, yeah, of course, some accessories and ancillaries, Apple now makes a ton of stuff.

Never mind Mac or even iPod. RIP. Almost. There's Apple TV, iPhone, iPad, Apple Watch, AirPods, and HomePod, and all the cases and cables and dongles and software and services that tie them all together. And then there's the new Mac Pro and Pro Display on their way.

So. Much. Stuff. So much, Apple recently exited the AirPort router business because it was too much.

But…

Yeah…

Here's the thing:

Part of me kinda wishes they'd make just a few more.

A revolutionary television with computational audio. A secure home mesh hub. A video and entertainment system. Are you getting it yet?

Yeah, sorry, Steve. So sorry. But I had to...

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First, it was a new product category that fit somewhere between iPhone and MacBook. That despite, of course, a decade of Tablet PC that had come before it. Then, it was the intersection of technology and the liberal arts. Most recently, it was the clearest expression of Apple's vision for the future of computing… Even as Apple continued introducing new Macs. but what's a computer, right?

It's the iPad, and rumor has it we're about to get a new, slightly bigger, and overall improved entry-level model again this spring.

But what does that mean, exactly?

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LINKS:

• iPad mini 5 (2019): The Breakdown - YouTube
• Foldable Phones are the Future* - YouTube

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