VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

In this episode I kōrero (chat) with Alyce Lysaght who is the founder of the Māori in Engineering podcast. The more I listened to her podcast the more I realised what she was talking about with her guests was relevant to the business world, too. In this discussion we talk about the importance of Te Ao Māori (Māori worldview) and how she stays culturally safe in the spaces she operates in to unleash the potential of Māori. 

Emma Crequer has worked as a digital marketing expert for a number of innovative brands as well as being one of the Marketing Association Southern Hub's speakers on driving success from digital campaigns. In this kōrero Emma talks about her approach and the importance of building relationships in digital spaces and what others can do to maximise the efficacy of their digital approach.  

In this kōrero I chat with Pera May on how she incorporates her personal values into her design and creative brand. Pera is the owner and founder of Pera May (www.peramay.com) which seeks to leverage creativity and design through fashion but also share a message of people, education, sustainability and ethicality. We talk all things branding and marketing as well as some of the trickier issues of privilege and fast fashion.