Vegan Business Talk

Vegan Business Talk

By Katrina FoxBusinessEntrepreneurshipNewsMarketingBusiness News
Download on the App Store

Vegan Business Talk episodes

  • VBT 148: Lawyer Carissa Kranz on creating global vegan certification program BeVeg
    In this episode I interview Carissa Kranz, a former professional ballet dancer-turned Super Lawyer who is the founding attorney and CEO of BeVeg International, a vegan certification firm managed by the Law Offices of Carissa Kranz, an American law firm with offices in Florida, New York, Washington D.C, Georgia, and California.
    Carissa, who has been vegan since birth, is a regular legal expert for major media networks including Fox, CNN, NBC and CBS and is currently an anchor with vegan and animal advocacy media outlet Jane Unchained News Network where she has her own weekly show Laws that Matter: Veganism & Law.
    BeVeg focuses on global vegan certification for products and services, and vegan labeling law and is ISO accredited.
    The firm is focused on defining a legal vegan standard, that provides the consumer with true truth and transparency in labeling laws.
    In this episode Carissa discusses:
    • Her journey from ballet to law and how the creativity and skills of the former are valuable to her current profession
    • Why she’s making vegan certification and labeling laws her mission
    • The difference between BeVeg and other vegan certification programs
    • What’s involved in BeVeg certification, including robust auditing, and some of the costs involved
    • The benefits of certifying your products with BeVeg
    • How even just applying for certification, regardless of how big or small your business is, can help to create positive change in food safety and ethical consumerism
    • And more
    Visit the BeVeg website
    Read the BeVeg White Paper on vegan labeling laws
    Watch Carissa’s show Laws That Matter: Veganism & The Law
    Check out Carissa’s personal injury law firm
    Visit Carissa’s personal website
    RESOURCES:
    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
    My book Vegan Ventures: Start and Grow an Ethical Business
    Services: Work with me
    Follow Vegan Business Media on:
    Facebook  
    Twitter 
    Instagram 
    Connect with me personally at:
    Facebook 
    Twitter 
    LinkedIn
    51 min
  • VBT 147: Jane Velez-Mitchell on getting a vegan cooking show onto Amazon Prime
    In this episode I interview Jane Velez-Mitchell of JaneUnchained animal advocacy and vegan media outlet.
    Jane is a renowned Emmy-award-winning TV journalist and New York Times bestselling author.
    Her decades-long career as a reporter for mainstream TV includes a six-year stint hosting her own show on CNN Headline News, where she ran a weekly segment on animal issues.
    Since 2014, Jane has headed up her own media site JaneUnchained.com.
    In February this year Jane launched New Day New Chef, a plant-based cooking show onto Amazon Prime.
    In this interview Jane discusses:
    • How she got New Day New Chef accepted onto Amazon Prime
    • What’s involved in the production of the show
    • How she managed to continue producing the show during the Covid-19 lockdown with the use of 6 robotic cameras in a contactless sound stage
    • How she funded the show’s production
    • Why it’s important to get your work out on other platforms before pitching to TV networks
    • And more
    Visit the JaneUnchained website
    Visit the New Day New Chef website
    Watch New Day New Chef on Amazon Prime in the US, UK, Australia and New Zealand
    RESOURCES:
    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
    My book Vegan Ventures: Start and Grow an Ethical Business
    Services: Work with me
    Follow Vegan Business Media on:
    Facebook  
    Twitter 
    Instagram 
    Connect with me personally at:
    Facebook 
    Twitter 
    LinkedIn
    41 min
  • VBT 146: Hilary MacMillan on running a vegan, feminist, size-inclusive fashion brand
    In this episode I interview Hilary MacMillan, founder of her eponymous women’s fashion brand in Canada.
    Founded in 2013, Hilary was one of the first Canadian designers to embody the plus-size market within her collections. Having becoming vegan and now sustainable, Hilary’s brand has been a voice of change.
    In 2017, she launched her Feminist Capsule collection of bomber jackets, which has been worn by fashion icon Victoria Beckham.
    Hilary donates 15% of all proceeds to Up With Women, an organization that supports at-risk women rebuild careers in their respective communities.
    She’s also committed to donate 100% of the proceeds of her ‘Equal Pay’ Varsity Jacket to the Black Women in Motion organization – in perpetuity.
    Hilary’s collections include sizing from 2 – 28, and the recent launch of her Signature Blouse, made from cupro – a 100% biodegradable waste product of cotton – marks the beginning of an important journey into the sustainable market for the brand.
    In this interview Hilary discusses:
    • Why including the plus-size market has been important for her from the beginning
    • The responses to her using the word ‘feminist’ in the name of one of her jackets
    • How fashion icon Victoria Beckham came to wear and post on social media about Hilary’s Feminist Capsule jacket and what impact this had on her business.
    • How she’s grown the brand over the years in a competitive industry that favors cheap, fast-fashion
    • The impact of COVID-19 on her business and how she’s handled it
    • And more
    Visit the Hilary MacMillan website
    Find out more about Black Women in Motion and Up With Women
    RESOURCES:
    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
    My book Vegan Ventures: Start and Grow an Ethical Business
    Services: Work with me
    Follow Vegan Business Media on:
    Facebook  
    Twitter 
    Instagram 
    Connect with me personally at:
    Facebook 
    Twitter 
    LinkedIn
    36 min
  • VBT 145: Ran Nussbacher of Shouk on running a vegan Israeli-inspired eatery with no meat analogues
    In this episode I interview Ran Nussbacher, co-founder and CEO of Shouk, a plant-based fast-casual restaurant in Washington D.C that features healthy, Israeli-inspired food.
    Prior to founding Shouk, Ran served as Vice President of Sales with Opower, a clean tech software company focused on eliminating energy waste and reducing CO2 emissions.
    In this interview Ran discusses:
    • Why he left a top position at a software company to start a restaurant
    • Why Shouk doesn’t use any meat analogues or the words ‘vegan’ or ‘plant-based’ in its menus, marketing or branding
    • How the company responded to COVID-19 via a ‘hood drops’ initiative that attracted more customers
    • The importance of a business owner to be ‘hands on’ especially in the beginning
    • How and why the company attracted investors right from the start
    • And more
    Visit the Shouk website.
    RESOURCES:
    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
    My book Vegan Ventures: Start and Grow an Ethical Business
    Services: Work with me
    Follow Vegan Business Media on:
    Facebook  
    Twitter 
    Instagram 
    Connect with me personally at:
    Facebook 
    Twitter 
    LinkedIn
    32 min
  • VBT 144: Rachel Cook on brand strategy & consumer intelligence for vegan & plant-based brands
    In this episode I interview Rachel Cook, founder of The Kinder Way in Boston.
    Rachel is a brand strategist, consumer intelligence expert, and data storyteller who brings decades of experience in the corporate sector to accelerate the growth of the vegan and plant-based industry.
    Rachel has held leadership roles at a well-established Fortune 100 retailer, a restaurant-focused market research supplier, a successful retail design firm and several high-profile advertising agencies. Her experience spans the food, fashion and beauty sectors.
    Her data-driven, forward-thinking strategies have delivered strong outcomes for the organizations she’s worked with, including growing the global sales of a multinational apparel and home fashions value retailer by $10 billion.
    Rachel has recently become a regular guest contributor on Vegconomist, the vegan business magazine, and is working on her first book.
    In this interview Rachel discusses:
    • What data storytelling is and why it’s important
    • The difference between ‘market research’, ‘consumer insights’ and ‘brand strategy’ and why are they important
    • Why vegan and plant-based brands need to go further than focusing on solely sales data, packaging or ingredients
    • What ‘favorability’ and ‘permissibility’ are, how Big Meat is taking advantage of them, and why vegan and plant-based brands must take them into account
    • How she grew the global sales of a multinational apparel and home fashions value retailer by $10 billion
    • How to create a sustainable brand and revive an existing one that may have plateaued
    • And more
    This episode is also available as a video:
    Find out more about The Kinder Way and Rachel Cook on LinkedIn
    The Meat Industry is Playing to Win. Here’s How Plant-Based Brands Can Steal Their Playbook! (Article by Rachel Cook on Vegconomist)
    RESOURCES:
    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
    My book Vegan Ventures: Start and Grow an Ethical Business
    Services: Work with me
    Follow Vegan Business Media on:
    Facebook  
    Twitter 
    Instagram 
    Connect with me personally at:
    Facebook 
    Twitter 
    LinkedIn
    47 min

About Vegan Business Talk

From the publisher's feed

Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'.