The owner of a butchery targeted by vegan activists on Christmas Eve says he is thankful the online community was able to reverse the effects of  a campaign aganst his business. 

Jake's Continental Butchery in Kardinya was the target of a confronting protest on Thursday.

Online activists then began posting negative reviews about Jake's business to damage his reputation. 

However, in the days following and after a social media appeal a wave of positive reviews has now outweighed the negative posts online. 

See omnystudio.com/listener for privacy information.