The capital of Spain will host one of the largest organic food events in Europe, the Organic Food Iberia, to be held this September 8th and 9th at IFEMA Madrid, bringing together leaders of the sustainable food and plant-based sector. Vegconomist en español recently spoke to Carsten Holm, managing director of Diversified Business Communications UK, which has developed this major trade event. What is Organic Food Iberia, what is the origin and what is the reason for the event? Launched in June 2019, Organic Food Iberia is the first dedicated trade event in Spain covering the rapidly growing organic food sector. Developed by Diversified Communications, a leading international organiser of highly specialised trade shows, in partnership with IFEMA, the event is based on the same model as the internationally renowned Natural & Organic Products Europe, which was launched over 20 years ago. In addition to London and Spain, we also organise similar events in Scandinavia and Australia, so it’s a sector we understand well, and which we are very passionate about. When the first event was launched, we realised that the world would need to become more sustainable, and that we all have a responsibility towards ensuring the welfare of animals, the sustainability of our farmland, our precious soil, and the very future of our planet. It is therefore very similar to the vegetarian movement, and of course, a large proportion of our exhibitors are promoting organic vegan products, under the common theme of sustainable living. Since the first pioneering ...