Growth has stalled and you need to diagnose it before you spend another dollar on the remedy. This episode walks through the six culprits behind slow or no growth: macro-economic conditions, competition, sales talent and leadership, sales process and messaging, marketing, and product market fit.
Most leadership teams get this wrong the same way. Growth slows, the instinct kicks in, and somebody hires salespeople or rewrites the messaging before anyone has agreed on what's actually broken. Growth stalls are almost never one thing. Two or three culprits are usually working together, which means deploying resources before you finish the diagnostic doesn't solve the problem. It compounds it.
Diagnose before you deploy. Every time.
Executive coach and former public-company C-suite leader David Turner walks through all six dimensions, why your entire ELT has to agree on the diagnosis before any resource decision gets made, and why the culprit you're most confident isn't the problem is often exactly where the problem lives.
The long version lives at The Keystone Leader on Substack.