In this episode, the VENDO team is joined by Bryan Rangel, Head of Partnerships at Cruva, to break down TikTok Shop growth strategies just in time for BFCM and the holiday season. From creator-led acceleration and affiliate strategies to cold-starting brands and driving halo effects across Amazon and other marketplaces, we share actionable insights to help brands build momentum and scale with confidence.

Topics Covered:

Halo Impacts (1:30)

What performs well on TikTok Shop? (5:00)

Affiliates on TikTok Shop (7:50)

What is TikTok Affiliate Partner(TAP)?(10:00)

What winning TikTok Shop setups look like (12:05)

What is "Cold Start" (14:45)

What is a healthy mix of sales? (17:35)

Success on TikTok Shop: building the infrastructure (22:35)

BFCM on TikTok Shop (24:45)

Best Practices/Tips & Tricks (27:00)

Speakers:

Bryan Rangel, Head of Partnerships, Cruva

Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:

www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Protect Your Brand & SELL MORE!™

In this episode, the VENDO team dives into the Amazon Vine program, sharing key brand learnings from the perspective of the reviewer AKA "Vine Voice." From dashboard insights and reviewer requirements to rating patterns and policy nuances, we break down what brands need to know—and what to expect—when leveraging Vine to build trusted reviews.

Topics Covered:

What is Amazon Vine? (2:45)

Requirements to leverage Vine (4:11)

Why are reviews so important? (5:37)

Amazon Vine nuances (7:45)

Are reviews guaranteed? (9:45)

All about Vine reviewers (14:20)

Amazon Vine reviewer requirements (19:30)

Amazon Vine Voice tiers (20:20)

Abiding by Amazon's review policy (23:16)

Amazon Vine Insider intel (26:00)

Speakers:

Nicolas Martinez, SVP Marketing, VENDO

Kaden Sago, Marketing Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:

www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Protect Your Brand & SELL MORE!™

In this episode, the VENDO team breaks down Amazon’s AI Seller Assistant and how brands can use it to streamline operations and improve performance. We explore the reports and insights it provides, its personalization capabilities, key limitations, and real use cases that show how AI can support smarter, faster decision-making for sellers.

Topics Covered:

Amazon AI Seller Assistant (2:13)

Specific reports and data AI Seller Assistant provides (5:20)

Performance Limitations (8:50)

Personalization of AI Seller Assistant (10:50)

How AI Seller Assistant has helped (12:40)

Use cases (17:00)

Speakers:

Russell Hsu, Director of Analytic, VENDO

Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:

www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Protect Your Brand & SELL MORE!™

In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover how brands can maximize reach and performance in the evolving retail media landscape.

Topics Covered:

What is Instacart? (2:25)

What's new with Instacart? (3:18)

Best Practices to maximize Instacart (6:20)

The Carrot Network (11:39)

Instacart's partnership with The Trade Desk(15:05)

Instacart co-marketing opportunities (17:28)

Retail media - Carrot Ads (21:21)

Core metrics brand should be looking at (24:20)

Off-platform: TikTok (26:00)

Speakers:

Suzanne Skop, Sr. Director & Head of Agency Partnerships, Instacart

Gefen Laredo, SVP of Advertising, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:

www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Protect Your Brand & SELL MORE!™

In this episode, the VENDO team is joined by Brianna Doe, Influencer Marketing Expert and Founder & CEO of Verbatim, to explore how to build and scale high-performing influencer and affiliate programs. We cover finding the right partners, crafting content strategies that align with business goals, leveraging LinkedIn for outreach, measuring performance, and balancing short- and long-term partnerships to drive real business growth.

Topics Covered:

Finding the right influencers & affiliates (3:20)

What you should look for when searching for influencers (7:26)

Outreach tips & tricks (11:47)

Content strategy that aligns with business goals(18:00)

Utilizing LinkedIn for brand outreach (21:52)

Converting content (25:30)

Creating content briefs (27:20)

Influencer & affiliate performance (30:00)

Important KPIs (33:05)

Approaching short v.s long term partnerships (37:20)

Speakers:

Brianna Doe, Founder, Verbatim

Jaclyn Carleton, Creator Marketing Manager, VENDO

Nicolas Martinez, SVP of Marketing, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:

www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Protect Your Brand & SELL MORE!™

In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.

Topics Covered:

- What's Currently Working for TikTok Shop Creators - Sourcing (1:37)

- What's Currently Working for Creator Marketing - Sourcing (2:23)

- Finding Quality Creators - TikTok Shop (5:20)

- Finding Quality Creators - Red Flags (8:17)

- Content Quality vs Follower Count (9:24)

- Outreach Strategies (11:05)

- Building Longterm Loyalty (12:30)

- Using Discord - Tips & Tricks (14:40)

- UGC - Best Performing Content Formats (17:27)

Speakers:

- Brook Wester, TikTok Shop Lead, VENDO

- Jaci Carleton, Creator Marketing Manager, VENDO

- Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:

www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Protect Your Brand & SELL MORE!™

In this episode, the VENDO team dives into the fast-growing world of TikTok Shop Ads and how brands can harness them to drive real results. From ad formats and creative strategies to targeting tactics and AI-driven UGC, we cover everything you need to know—whether you’re just starting out or ready to scale on TikTok Shop.

Topics Covered:

- The Necessity of Running TikTok Shop Ads (3:55)

- TikTok Shop Ads 101 (5:29)

- Ad Formats Available on TTS (6:19)

- Video Shopping Ad Types (9:20)

- AI UGC: Pros & Cons (12:18)

- Targeting Strategies (14:20)

- Broad Targeting Best Practices (16:03)

- Broad Targeting Case Study (20:43)

- Don't Miss Out on Running Ads! (25:28)

Speakers:

- Jovan Limosnero, Digital Advertising Specialist, VENDO

- Greg Rudolph, Sr. Digital Advertising Manager, VENDO

- Delaney Del Mundo, VP Account Strategy, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:

www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Protect Your Brand & SELL MORE!™

In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.

Topics Covered:

Online vs Offline (3:19)

What Role Does Influencer Marketing Play? (7:38)

Influencer Marketing - Focusing on TTS & Amazon (9:50)

Drivers of Digital Shelf Performance (13:45)

Diving into External Traffic (17:00)

Key KPIs to Monitor (22:30)

The Weight of Reviews (24:00)

Launching Across Brands - Pricing Strategies (28:00)

Speakers:

Darren Saul, CEO, VENDO

Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:

www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Protect Your Brand & SELL MORE!™

In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce.

Topics Covered:

Amazon Rufus Context & Evolution (3:00)

Does Rufus Affect New Brands? (9:30)

The Importance of Inference (10:38)

Brands Optimizing for Inference (15:32)

AI Shopping (17:06)

Lens AI and Visual Search (22:00)

Agentic Evaluation (26:19)

Speakers:

Andrew Bell, Amazon Lead, NFPA

Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:

www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Protect Your Brand & SELL MORE!™

In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025.

Topics Covered:

- Amazon Marketing Cloud(AMC): What is it? (2:18)

- Evolution of AMC & Coding Needs (3:03)

- AI Query Generator Rollout (3:51)

- AI-Driven Audience Precision (4:20)

- Generality vs Specificity (6:06)

- Amazon Revamping Tools (8:03)

- Limitation to AI (8:40)

- Customized Reporting and Analytics (10:30)

- Most Common Paths to Purchase (12:17)

- Average Path to Purchase (13:41)

- KPIs Branded vs Non-Branded (15:35)

- Layering in Retail Data with Ad Data (17:27)

- Reporting Cadences (18:25)

- Video Ads Overview (19:55)

- Viewing Non-Converting Audiences (21:54)

Speakers:

Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO

Jamie Grossman, Advertising Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA

➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362

➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

📞 Contact Us:

www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

Protect Your Brand & SELL MORE!™