Curious about vendor events but not sure where to start — or if they’re even worth it? In this episode, we sit down with EVPSL, Joan Samuell to break down everything you need to know. From attracting the right customers to turning quick conversations into real sales, bookings, and even new team members — this is your game plan for making vendor events work for your business. Whether you’re brand new or looking to level up your results, we’re answering the exact questions you’ve been wondering but didn’t know who to ask.