Vendor negotiation is very important, seeing the "vendor" as a partner is crucial to success in business. Being flexible and understanding how you can work together is key. Making sure your "vendor negotiation" is done ethically is also so important. As opposed to seeing the vendor negotiation as just another way to win and you lose. Fortunately now many vendor negotiation has become Win / Win scenarios, enabling both you the purchaser and the seller to make a strong long term working relationship. Trust takes many years to build and thankfully there are many ethical companies out there and many ethically driven procurement professionals driving the right kind of vendor negotiation. Renegade Rum and Waterford Distillery: from History to Terroir and Data with Mark Reynier CEO – Episode 31 Visit the Art Of Procurement Podcast