When it comes to selling your home, should you be footing the bill for marketing? In this episode, Brett Reddell unpacks the truth about Vendor Paid Advertising (VPA), what it is, why it exists, and whether it’s really worth the money. 

From professional photography to targeted social media campaigns, Brett explains how strategic marketing can directly impact your sale price, and how to tailor your campaign based on the home, market conditions, and buyer profile. 

Whether you’re a first-time seller or simply weighing up where to spend, this episode will help you make a smart, informed choice. 

Key topics covered: 

• What Vendor Paid Advertising (VPA) actually includes 
• Why buyer attention now starts on screens, not at open homes 
• The link between strong marketing and strong offers 
• How to build a marketing campaign tailored to your home and buyer 
• When you can scale back (and when you really shouldn’t) 

👉 Thinking about selling? Visit brettreddell.areaspecialist.com.au to get expert advice tailored to your home and budget.