Inequalities felt in developing nations aren’t always visible. With an estimated 2.5 billion people with unbanked identities, the creation of a digital footprint can make a world of difference for those without traditional documentation. Stephen Ufford knew his next venture would address the identity verification issues faced by over a quarter of the global population.  “My whole life was built around transacting online. That wouldn’t have been possible for me if I had simply lived in a [developing country]. I noticed there was a lot of opportunity lost for people in that part of the world... That was really the inspiration.”  Stephen is the CEO and founder of Trulioo, a global identity verification company. When it comes to data-driven business, he has founded and successfully sold several consumer data focused start-ups over the last decade. As a serial entrepreneur, Stephen likes to challenge the status quo and if it’s broken, he likes to fix it. In 2011, the identity veteran started his most recent startup, Trulioo, to help build a trust layer into the Internet, and fix the problem of broken identity that today affects so many online businesses.  In this week’s #StartupPodcast, host Rivers Corbett talks to Stephen about the story behind Trulioo’s creation, and about the awe-inspiring impact Trulioo is having across the globe.

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