In an era where consumers make decisions in an instant, businesses must be able to respond just as quickly. Marketers need access to real-time insights into consumer behavior, preferences, and timing to stay ahead. The challenge, however, lies in removing the guesswork from identifying the ideal customers and delivering the right message at the right time. As markets evolve, so must businesses. Marketers need tools to help them continuously adjust their strategies to engage and retain customers effectively.

Verisk Marketing Solutions is at the forefront of this challenge, delivering an unmatched contact database and suite of marketing solutions designed to empower marketers. Recognized as the Best Contact Database Company of 2024 by MarTech Breakthrough, Verisk’s identity and behavioral data solutions help companies build highly personalized marketing strategies while ensuring the privacy and security of consumer data.

Verisk Marketing Solutions merges the proprietary data assets of Infutor and Jornaya to offer marketers a one-of-a-kind view of their customers. With over 30 years of data expertise, Verisk provides a comprehensive set of tools that allow businesses to personalize engagements, acquire new leads, retain loyal customers, and grow their audience. Verisk ensures businesses can target the right customer at the most crucial moment by delivering timely, accurate data.

Verisk’s unique data solutions help marketers solve three key challenges: who their customers are, what their needs are, and when to engage them.

It’s our Rosetta Stone of Consumer Data. After extensive exploration of other providers, we found Verisk Marketing Solutions’ identity graph to be the most comprehensive and accurate view of all U.S. consumers and households. This has given us the foundation we need to improve the efficacy and value of all our other data sets—elevating our ability to innovate and deliver novel solutions to our customers.

Verisk Marketing Solutions is dedicated to helping businesses future-proof their marketing strategies. With its advanced data enrichment, identity verification, and in-market behavioral insights, Verisk empowers marketers to make smarter, faster decisions. Whether you’re looking to improve lead conversion rates, personalize customer interactions, or build predictive marketing models, Verisk offers the tools to help you stay ahead.

Getting started is simple. Businesses can integrate Verisk’s solutions directly into their marketing platforms or access them through Verisk’s user-friendly interface. Marketers can utilize Verisk’s LeadiD Creator Program to verify leads or explore real-time data tools to enhance website forms and inbound marketing efforts. With Verisk’s support, marketers can elevate their strategies with actionable insights that drive results.

Don’t wait to start transforming your marketing strategy with data-driven insights. Verisk Marketing Solutions is trusted by industry leaders across insurance, mortgage lending, banking, and higher education to drive profitability through personalized experiences.

Learn More About Verisk Marketing Solutions

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Originally Published on Martech Zone: Verisk Marketing: Power Your Campaigns with the Industry’s Top Consumer Contact Data and Insights