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Stepping behind the digital curtain of Vero Beach Neighborhood (VBN), the Facebook group that connects 74,000 local residents, reveals an astonishing commitment to community stewardship. Danielle, the driving force behind this thriving online space, shares the raw realities of her 4am wake-ups and the manual processing of thousands of posts and comments each month.
"The workload, the manual amounts of work... There's less that can be automated with how I have it set up," Danielle explains, detailing her daily routine of monitoring content for hours before dawn, hosting a radio program, managing her store, and overseeing a marketing company. This isn't a passing commitment, it's approximately 4,000 posts and between 50,000-70,000 comments monthly, each requiring human review for accuracy and appropriateness.
What distinguishes VBN from countless other online communities is its unwavering commitment to truth. Every video submitted undergoes multiple reviews, sometimes taking triple the video length to properly vet. Danielle maintains vital relationships with local law enforcement agencies and businesses to verify information, creating an accountability ecosystem rarely seen in social media spaces. When asked about her advice for aspiring community builders, her candid response speaks volumes: "Absolutely do not do that." Yet for those determined to pursue similar paths, she emphasizes intellectual property protection, assembling a diverse team, and preparing for unexpected challenges. Most importantly, she advocates for patience,what appears to outsiders as an overnight success represents years of "heartache, crying, yelling, planning, work, and financial investment."
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