What does growth really mean for your veterinary practice? In this honest conversation on Vet Truck Confidential, Dr. Stacey Cordivano joins equine veterinarians Dr. Misty Gray and Dr. Kelly Zeytoonian to challenge conventional wisdom about practice expansion.

The veterinary profession often glorifies the hustle, celebrating packed schedules and constant growth. But is adding more clients always the answer? Our three experienced equine practitioners reveal a potentially surprising truth: a simple 1% price increase can boost profitability by 11% without seeing a single additional patient. This insight alone could transform how you approach your practice's financial health.

We explore what growth means at different career stages - from the early years focused on building clientele to later phases where quality of care and work-life balance take precedence. Dr. Cordivano shares her personal journey from initial growth to strategic client selection, while Dr. Gray discusses the power of being content with your current practice size. Dr. Zeytoonian discusses the constant need to tweak what is the right amount of support for her team.

For those looking to increase profitability, we offer practical alternatives to simply adding more appointments: proper product markup (minimum 65%), increasing services to existing clients, and investing in support staff to maximize billable hours. These strategies allow for growth without the burnout that often accompanies an expanding client base.

Perhaps most importantly, we emphasize aligning practice decisions with your personal vision rather than fear or industry pressure. Whether you dream of a four-day work week or aim to pay off student loans rapidly, success should be defined on your terms.

Ready to rethink what practice growth means for you? Listen now, and don't forget to do your homework: check your medication markups, evaluate your billable hours, and take time to reflect on whether your current path aligns with your long-term vision.

Resources that we mentioned:

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