Joining Kathryn for this episode of VETchat by The Webinar Vet is Will Peel, a freelance marketing consultant specialising in the animal health sector and chair of The Veterinary MarketingAssociation; Hannah Lloyd, Director at Pinstone, a specialist PR communications agency; and Ross Bearman, Head of Sales for The Webinar Vet. In this episode, Kathryn, Will, Hannah, and Ross examine how AI, digital tools, and changing audience behaviourare reshaping the way budgets are spent. They discuss how targeted, data-driven strategies are replacing broad awareness campaigns and why training, webinars, and long-term planning are becoming more important. This episode highlights thegrowing value of authentic relationships and trust-building in a crowded market. The conversation underscores how veterinary brands can improve ROI by adapting to a digital-first landscape.

Thank you to The Veterinary Marketing Association for making this episode possible.

State of the Nation Report

This episode of VETchat by The Webinar Vet is hosted by Ian Rountree, a Veterinary Technical Advisor for Forte Healthcare. Joining Ian is Dr. Katrin Jahn, owner of Trinity Veterinary Behaviour and a Double Board-Certified Specialist in Veterinary Behaviour Medicine. In this episode, Ian and Katrin discuss howveterinary behaviour medication can transform pet care when used responsibly, touching on caregiver concerns about personality changes and long-term effects. They explore common questions, the importance of education, and practical tips for integrating psychopharmacology into routine practice.

Thank you to Forte Healthcare for making this episode possible.

Joining Anthony for this episode of VETchat by The Webinar Vet is Chloe White, Registered Veterinary Nurse and Sustainability Champion at Carus Animal Health. In this episode, Anthony and Chloe reflect on the fifth Veterinary Green Discussion Forum and Carus’ support of the event. Chloe voices her concern for the future and passion for sustainability, revealing her impact at Carus and what the company is doing to be more environmentally friendly. Chloe and Anthony give valuable insight into current schemes and strategies, along with what veterinary individuals and organisations can do to be greener.

Thank you to Carus Animal Health for making this episode possible.

Download the Full VGDF Report

Joining Anthony for this episode of VETchat by The Webinar Vet is Ana Oliveira, Assistant Professor at Faculty of Veterinary Medicine at the University of Lisbon. In this episode, Anthony and Ana talk about effective strategies for diagnosing, managing, and preventing otitis externa in dogs. This episode covers advancing beyond traditional treatments towards microbiome-based therapies and stewardship principles to improve patient outcomes. They discuss how to developproactive long-term strategies for recurrent otitis in atopic dogs, along with innovative treatments including probiotics targeting microbiome restoration.

Thank you to Animalcare for making this episode possible.

Joining Anthony for this episode of VETchat by The Webinar Vet is Eric Lindquist, founder and CEO of SonoPath. In this episode, Anthony and Eric share how Eric’s innovative protocol simplifiescomplex techniques, maximises image quality, and reduces diagnostic guesswork. The two discuss “knobology” and how learning to operate an ultrasound machine properly optimises scans. Eric gives insider tips on probe selection, sedation strategies, and intercostal scanning positions. They explore the importance of lifelong learning in veterinary imaging.

Thank you to SonoPath for making this episode possible.

Visit SonoPath's website

Joining Anthony for this episode of VETchat by The Webinar Vet is Dr. Veneta Kozhuharova, Veterinary Surgeon and founder of Dr. Veneta - a vet-led freeze-dried nutrition brand focused on supporting canine wellbeing through minimally processed, functional nutrition. In this episode, Anthony and Veneta speak about Veneta’s company and backstory. She shares her journey from discovering the benefits of a fresh food diet for dogs to launching her own freeze-dried dog food line, Dr. Veneta. Her products, made in the UK, focus on sustainability and health benefits, offering varieties tailored to specific canine needs. Veneta's innovative approach aims to enhance pet nutrition while supporting local communities.

Thank you to Dr. Veneta Ltd for making this episode possible.

Find out more

Joining Anthony for this episode of VETchat by The Webinar Vet is Rob Noble, Chair of The Webinar Vet and Non-Executive Chair and Digital Director specialising in scaling technology companies. In this episode, Anthony and Rob share compellingreal-world examples from ransomware attacks that crippled hospitals to the rising sophistication of phishing scams fuelled by AI. Rob exposes the dangerous gaps that even tech-savvy practices leave wide open and offers simple, actionable strategies to defend your practice today. Most veterinarypractices are vulnerable to cyber threats they often overlook until it's too late. Rob reveals critical tips every vet needs to protect their practice from increasingly clever hackers.

Joining Anthony for this episode of VETchat by The Webinar Vet is Viktoriia Sabluk, Science & Nutrition Lead for Pro Plan Veterinary Diets at Nestlé Purina PetCare, and Cat Henstridge,veterinarian with interests in the care of senior pets, chronic pain management and dentistry. In this episode, Anthony Viktoriia, and Cat explore essential insights on caring for senior cats and dogs. They cover age classification, nutritional needs, managing chronic conditions, and innovative diets that support longevity. A must-listen for pet owners and vets alike interested in enhancing senior pet quality of life. This episode emphasisesthat early, trusting conversations about aging can significantly improve pet quality of life through diet and proactive health management.

Thank you to Purina for making this episode possible.

Joining Anthony for this episode of VETchat by The Webinar Vet is Viktoriia Sabluk, Science & Nutrition Lead for Pro Plan Veterinary Diets at Nestlé Purina PetCare, and Cat Henstridge,veterinarian with interests in the care of senior pets, chronic pain management and dentistry. In this episode, Anthony Viktoriia, and Cat explore essential insights on caring for senior cats and dogs. They cover age classification, nutritional needs, managing chronic conditions, and innovative diets that support longevity. A must-listen for pet owners and vets alike interested in enhancing senior pet quality of life. This episode emphasisesthat early, trusting conversations about aging can significantly improve pet quality of life through diet and proactive health management.

Thank you to Purina for making this episode possible.

Joining Anthony for this episode of VETchat by The Webinar Vet is Viktoriia Sabluk, Science & Nutrition Lead for Pro Plan Veterinary Diets at Nestlé Purina PetCare, and Cat Henstridge,veterinarian with interests in the care of senior pets, chronic pain management and dentistry. In this episode, Anthony Viktoriia, and Cat explore essential insights on caring for senior cats and dogs. They cover age classification, nutritional needs, managing chronic conditions, and innovative diets that support longevity. A must-listen for pet owners and vets alike interested in enhancing senior pet quality of life. This episode emphasisesthat early, trusting conversations about aging can significantly improve pet quality of life through diet and proactive health management.

Thank you to Purina for making this episode possible.