Most people choose a business partner the way they'd choose a dinner date: based on who's sitting in front of them right now.

Sam's business partner Shane Barker reckons that's the trap.

Use the marriage analogy again and it becomes obvious: who you dated, who you got engaged to, who you married in year one - that's not who you're living with fifteen years later. So the question isn't "are they great today?" The question is "can we evolve together?"

In part two of this three-part series, Sam and Shane get practical about selection. Fourteen years in business together, hundreds of partnerships observed through coaching, and a previous career spent divorcing people for a living. They know what the early warning signs look like.

They also hand over the actual tools they use to assess someone before a shareholders agreement goes anywhere near a lawyer.

In this episode, you'll learn:

• The six human needs, and why sharing at least one of your top two with a partner predicts whether you'll agree on direction for the next decade
• Why significance as a primary driver is the one to watch, and what happens when two partners both have it
• The profiling tools worth running before you sign, and what each one actually tells you
• Why a good partner should be a reflection of your lacking components, not a copy of you
• The testing phase: how one multi-site owner trialled potential partners for years before offering equity
• Why "if you can't discuss the breakup at the start, don't do the deal", and what a sunset clause needs to cover
• Whether your best mate is ever a good candidate (short answer: proceed with caution)

Slow down to speed up. Nobody ever regretted taking longer.

Press play.

After 15 years owning practices and helping 257+ Veterinary practice owners, Sam's seen the same pattern: brilliant vets grinding through long weeks, wondering why success still feels so far away. The answer isn't working harder. It's building a practice that supports your life instead of consuming it.

Visit ⁠acceleratepracticeacademy.com⁠ to discover how practice owners across Australia, the US, New Zealand, and Canada learn to enjoy their medicine, their business, AND life again - without the sacrifice.

You'll find free resources, real success stories, and ways to work with Sam directly.

"The only ship that never sails is a partnership."

One of the many tongue-in-cheek aphorisms you'd have heard that all allude to the same thing: not many things can ruin a veterinary business as reliably as a failed business partnership.

In this first episode of a three-part series, Sam brings in his own business partner, Shane Barker, who he's been in business with for the better part of fourteen years. Shane has run hundred-million-dollar companies, and before that he was a family law barrister, which means he's spent a career watching partnerships of both the romantic and the work kind fall apart.

Between them they've seen hundreds of business partnerships up close. The good ones are genuinely fantastic. The bad ones, in Sam's words, are contracted hell.

So before you go anywhere near a shareholders agreement, there's a question worth sitting with: why do you actually want a partner?

In this episode, you'll learn:

• The single umbrella question to ask before you start thinking about partnership
• Why bringing in a partner is a terrible fix for a performance or capability problem, and what to sort out first
• Whether "they're a good vet and they'll leave if I don't" is ever a good enough reason
• The truth about skin in the game: does handing someone equity actually make them care more?

• When succession genuinely is a good reason, and when its not

Get this part wrong and nothing in part two will save you.

Press play to find out which camp you're in.

After 15 years owning practices and helping 257+ Veterinary practice owners, Sam's seen the same pattern: brilliant vets grinding through long weeks, wondering why success still feels so far away. The answer isn't working harder. It's building a practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how practice owners across Australia, the US, New Zealand, and Canada learn to enjoy their medicine, their business, AND life again - without the sacrifice.

You'll find free resources, real success stories, and ways to work with Sam directly.

Why do you run your vet business? For Dr Michael Archinal, the answer was always: to sell it one day.

A few years ago he did exactly that, after building and running nine practices while working roughly half a day a week. In this conversation Michael takes the long retrospective view with Sam and unpacks what it actually took to get there.

He shares his supernatural method for moving on staff who aren't a fit (you'll want to hear this one). The handful of KPIs he tracked every single month, including one that sounds incredibly boring until you hear what it was really measuring. Why a standard of care written by the owner gets about 35% buy-in, and one written by the team gets 85%. Why he actively discouraged his partners from chasing surgical qualifications. How he knew it was time to let go. And a line about failure right at the end that Sam reckons might be the most important bit yin the whole conversation.

In this episode:

• Why partner in a group model instead of going it alone
• Managing culture across nine sites, and how Michael only ever sacked two people in his whole career
• The lead indicators hiding in your dentals and vaccination numbers
• Patient advocacy factor: comparing vets fairly
• Getting real buy-in on standards of care, including from senior vets who think they know better
• Setting your team up to succeed, and putting people in the right seat on the bus
• Knowing when it's time to step away
• What Michael would tell his younger self about risk and failure

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering why success still feels so far away. The answer isn't working harder. It's building a Practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again - without the sacrifice. You'll find free resources, real success stories, and ways to work with Sam directly.

Dr Melyssa Cotton runs a new-ish mobile veterinary practice, and business is steady. The problem is where that business comes from: almost every client arrives by word of mouth, which is great, until it isn't.

In this episode, Sam coaches her through the unglamorous stuff that actually grows a practice from the ground up: a website that convinces strangers to book, Google reviews (they matter more than you think), a neighbourhood referral trick that costs basically nothing, and pricing set by your goals instead of whatever the clinic down the road charges.

It's a mobile practice on the table, but the advice applies to any vet business. 

Resources as promised:

Sam's Veterinary Marketing Playbook

Hugh's post on valuing your skills more

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering why success still feels so far away. The answer isn't working harder. It's building a Practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again - without the sacrifice.

You'll find free resources, real success stories, and ways to work with Sam directly.

What if the thing holding your practice back isn't your team, your prices, or your marketing?

What if it's the building?

In this episode, we sit down with Jerry Kennard from Evoke Projects, someone who designs veterinary spaces for a living and has watched a lot of owners get this expensively wrong. Because a practice build always starts as a dream: the right location, the beautiful fit-out - the clinic you've always wanted. But plan it wrong, and that dream can quickly turn into a trap that stifles growth and demotivates teams . And most of it comes down to five mistakes that are a lot easier to avoid before you sign anything than after.

In this episode, you'll learn:

• Why falling in love with your site before you've validated a business plan is the single most expensive mistake you can make
• The "too big or too small" problem, and how to future-proof for expansion without drowning in debt
• Why designing for the pet and the client but forgetting your team is a false economy
• How lean design and smart workflow let you do more in less space, without burning anyone out

A great clinic isn't designed to look good on opening day. It's designed to perform every day. For the pets, the clients, the team, and the business.

Press play to find out how.

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering why success still feels so far away.

The answer isn't working harder. It's building a Practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again, without the sacrifice. You'll find free resources, real success stories, and ways to work with Sam directly.

What if your team isn’t slow?

What if they’ve just never been shown how to work faster and feel safe doing it?

In this episode, Sam unpacks one of the hardest tensions inside modern veterinary practices: How do you deliver excellent patient care, protect your team’s wellbeing, and still run a profitable business? Because for many teams, the word “productivity” feels loaded.

It can sound like:

“Do more. Move faster. Stop complaining. Just learn to cope.”

But efficiency is a different conversation. And this is where we're having it.

In this episode, you’ll learn:

• Why productivity and efficiency are not the same thing
• How fear of complaints, mistakes, and burnout can slow your team down and what stress does to their brains
• How to help your team see pressure as readiness, not danger
• Sam's five-step process for improving efficiency without creating overwhelm
• Why the most profitable practices are often not the most expensive — they are the most efficient

The goal is not to squeeze more out of your people. It is to build a team that can move with clarity, confidence, and care.

Press play to learn how.

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering whysuccess still feels so far away.

The answer isn't working harder. It's building a Practicethat supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again -without the sacrifice. You'll find free resources, real success stories, and ways to work with Sam directly.

Ever had one of those seasons where everything looks fine on paper… but you still feel flat, disconnected, or stuck?

In this episode Sam  and Hugh unpack what those feelings are really trying to tell you - and what to do about it. 

This isn’t a motivational pep talk about “thinking positive.” It’s a practical conversation about how to recognise the early warning signs, shift your emotional state without relying on willpower, and make clearer decisions when life and business feel heavy.

Sam shares the exact framework he uses to break out of emotional quicksand - from the neurochemistry behind why practice owners get stuck to the small daily habits that can radically change how you feel.

You’ll learn:

• The difference between changing your thoughts vs changing your environment
• Why willpower fails most people (and what actually works instead)
• Simple habit-design strategies that reduce decision fatigue
• A practical framework for making small, medium, and life-changing decisions
• Why overthinking keeps practice owners trapped in frustration and inaction

If you’ve been feeling overwhelmed, stuck, or uncertain about what comes next, this episode will help you create momentum before the universe forces your hand.

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering why success still feels so far away. The answer isn't working harder. It's building a Practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again - without the sacrifice.

You'll find free resources, real success stories, and ways to work with Sam directly.

In one of the most personal episodes of the Veterinary Business Accelerator yet, Sam opens up about a season in his life that looked successful on the outside, but felt completely flat underneath. What started as frustration became something deeper: a realisation that life and business had slowly drifted out of alignment.

Together, Sam and Hugh unpack the idea of “universal taps” - the subtle warning signs that show up long before burnout, crisis, or breakdown.

This isn’t a hype-filled business episode. It’s an honest conversation about the hidden cost of staying stuck in “meh.” Because sometimes nothing is technically wrong… but deep down, you know something isn’t right.

This episode is the first part of a deeper conversation about mindset, energy, alignment, and building a business - and a life - that actually feels good to live.

___

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering why success still feels so far away.

The answer isn't working harder. It's building a Practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again — without the sacrifice.

You'll find free resources, real success stories, and ways to work with Sam directly.

What happens when practice ownership quietly pushes you to the edge?

In this episode, Dr. Tess Salmon shares the raw, unfiltered story behind her journey from a burnt out rural practice owner to building - and selling - a multi-million dollar clinic.

This is more than a growth story.

It’s the reality most practice owners don’t talk about - a conversation about pressure, identity, and the moment you decide things have to change.

From feeling trapped and overwhelmed to gaining clarity, confidence, and control, Tess reflects on the mindset shifts and practical steps that transformed both her business and her life.

Inside, you’ll discover:

• What burnout actually looks like (and why most vets miss it until it’s too late)
• The moments that force change - and why many never reach it
• How Tess grew from $280K to $2.28M in under 10 years
• How to drop the guilt around money and lead with confidence
• The role of mentorship, structure, and simply following a proven process
• What she’s doing differently in her next practice ownership adventure

If you’ve ever felt stuck, stretched thin, or questioned whether it’s worth it- this conversation will hit close to home.

And it might just change what you do next.

Hit play and hear what happens when staying the same becomes impossible.

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering why success still feels so far away. The answer isn't working harder. It's building a Practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again — without the sacrifice.

You'll find free resources, real success stories, and ways to work with Sam directly.

Here's something we keep hearing from practice owners:

We're getting feet through the door, but we're hearing a lot of 'no'.

 Costs of running your practice is going up. Wages are at an all-time high. So your prices have to follow. And yet - clients are feeling the pinch and counting their dollars.

Somewhere in the gap between those two realities your profits are vanishing...

Most veterinary practices think increasing prices is the only way to stay profitable.

It’s not.

In this episode Sam will teach you how to narrow the gap.

Listen to learn:

• Why veterinary fees are rising faster than household income, and what that means for the future of practice
• The hidden ways pricing impacts compliance, trust, and visit frequency
• How inconsistent standards of care stretches the perception of 'I can't afford that'
• A simple framework to help clients see value, so they say yes with confidence
• What “I can’t afford it” really means, and how to respond without discounting
• The operational shifts that increases profit without increasing prices
• Where AI, insurance, and new care models might fit into the next era of practice

This isn’t about lowering your prices.It’s about running a smarter practice—one that works for your clients, your team, and your bottom line.

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering why success still feels so far away.

The answer isn't working harder. It's building a Practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again -without the sacrifice.

You'll find free resources, real success stories, and ways to work with Sam directly.