With the Super Bowl and its massive set of commercials being seen around the world just this past week, we thought it might be interesting to find out more about how a Super Bowl ad is made. Here's Untold Studios creative director Ben Cronin with Ian Failes from befores & afters discussing the VFX behind the Frito-Lay 'Push It' spot.

Sadly, a true pioneer in the visual effects industry passed away this week. Doug Trumbull was a real innovator, and someone passionate about the cinema experience. In this never-released audio, he chats with Ian Failes from befores & afters about the future of cinema.

With the new 'Spider-Man: No Way Home' now in cinemas, befores & afters goes back in time with the digital human VFX that Imageworks orchestrated on 'Spider-Man 2', led by VFX supervisor Scott Stokdyk. 

Alpha Studios founder Kaitlyn Yang shares her journey in visual effects, including the path to becoming a visual effects supervisor, supe'ing the recent 'The Shrink Next Door', and the state of play of diversity and accessibility in VFX.

In this sponsored episode of VFX Futures, we talk to Cinesite CTO Michele Sciolette, Group Head of CG–VFX Holger Voss and Group Head of CG–Animation Hank Driskill to discuss the future of visual effects and feature animation.

Mark Elendt and Brian Sharpe from SideFX talk to Ian Failes from befores & afters about the development of their new Karma renderer inside Houdini.

Ingenuity Studio's David Lebensfeld and Grant Miller, and AMGI's Colin Brady, discuss the making of Coldplay x BTS' 'My Universe', including the volumetric work and the required CG builds and final compositing.

Dane Smith, Vice President at The Third Floor, and Casey Schatz, Head of Virtual Production at The Third Floor, speak with Ian Failes at befores & afters about the particular tools and workflows used at the studio for visualization.

Jon Matthis outlines the FreeMoCap Project, aimed at using open source markerless motion capture software to create an easy 'in-click' pipeline for 3D kinematic reconstruction.

Ian Failes from befores & afters chats to Halon previsualization supervisor Ryan McCoy and Halon on-set supervisor Grant Olin about the previs of 'Free Guy'.