Via Airmail

By Micaela LindsayBusiness Entrepreneurship

Via Airmail episodes

June 10, 2020 Ep 005: The Power of Exponential Work
We all have time consuming, frustrating, nitty-gritty tasks that build up in our business that we feel are just not getting us anywhere. But in today’s episode - I want to ask you to reframe how you think about those tasks and think of them as having exponential impact on your business. I share some of my experiences and frustrations with boring tasks, and how ultimately they’ve resulted in success.

Learning a new skill, understanding new software, setting up new systems all feel unimportant and annoying every time we dedicate time and energy to them, but trust me, those are the tasks and activities that are going to set your business apart from the rest.
> Follow me over on Instagram @micaelakarina
> Follow the podcast on Instagram @viaairmailpodcast
> Leave me a voicemail with your questions, comments, and feedback: Click “message” & start recording!
> E-mail me: [email protected]
> Sign up for my newsletter - I send little helpful, insightful letters every two weeks - straight to your inbox.
> Leave me a review! It will help others discover this podcast!
9 min
June 03, 2020 Ep 004: The Experience of a Black Creative Entrepreneur with Carla Thomas
As a white creative entrepreneur, my position is one of privilege and doesn't reflect everyone's experience & definitely doesn't reflect the Black creative entrepreneurship experience. This week, I am chatting to Carla Thomas, a friend and fellow wedding photographer about her experience as a creative Black entrepreneur and what we can do as white people to be better allies.

You won't hear much of my voice in this episode. It's mostly going to be Carla talking about her experience, and me doing what we should all be doing right now, which is listening and learning.

Show notes below or at this link.
Podcast Mentions…
Nova Reid: A diversity and inclusion expert in the wedding industry and founder of Nu Bride.

Brunch Fest - an event that’s part of the Wedding Breakfast Club.
Why I’m No Longer Talking to White People about Race by Reni Eddo-Lodge
Instagram accounts to follow:
@rachel.cargle
@shaunking
@ijeomaoluo

Follow Carla
Website: Carla Thomas Photography
Instagram: @carlathomasphoto
Facebook: Carla Thomas Photography
> Follow me over on Instagram @micaelakarina
> Follow the podcast on Instagram @viaairmailpodcast
> Leave me a voicemail with your questions, comments, and feedback: Click “message” & start recording!
> E-mail me: [email protected]
> Sign up for my newsletter - I send little helpful, insightful letters every two weeks - straight to your inbox.
> Leave me a review! It will help others discover this podcast!
19 min
May 20, 2020 Ep 003: How to pick the right business idea
Have you got a bunch of business ideas swirling around in your head? Maybe you have no idea which one will be successful and you have no clue how to pick the winning horse. Listen to a listener struggling with the same thing, and my advice to them about how to pick & test the right business idea.
Podcast Notes…
How do you know Which idea to start with? How do you pick the right idea?

1. Let it marinate.
Don't feel like you have to build the business within one month. Don't feel like it has to launch or it has to exist out in the world just because it's an idea.

2. Talk to people about your ides.
The more that you talk about that idea, the more that you're giving yourself permission for it to be something that exists outside of your head.

3. Write a business model canvas.
The Business Model Canvas is one of the simplest and easiest things to do. It's a one page document that allows you to really think through all the moving parts of your idea.

4. Set up some criteria and measure your ideas against them.
I wrote a list of criteria that were important for me for any business that I was going to take forward. Once I had all my personal criterias. I rent them in order of preference.

5. Think big, but test small.
Pare your idea down to its smallest part and create a smaller, more manageable version of that idea and test it.
Podcast Mentions…
The Business Model Canvas - available for download here.
I also have this book - Business Model Generation, which is seriously helpful & I would highly recommend it.
> Follow me over on Instagram @micaelakarina
> Follow the podcast on Instagram @viaairmailpodcast
> Leave me a voicemail with your questions, comments, and feedback: Click “message” & start recording!
> E-mail me: [email protected]
> Sign up for my newsletter - I send little helpful, insightful letters every two weeks - straight to your inbox.
> Leave me a review! It will help others discover this podcast!
12 min
May 20, 2020 Ep 002. Constraints Breed Creativity
We're taught as entrepreneurs to fight against obstacles & constraints that come up in our businesses. But what if we used those constraints to be more creative and more innovative instead? Hear my advice on how I've used constraints to breed creativity in my business - it involved risotto balls and egg boxes!
Podcast mentions…
Yvon Chouinard, founder of Patagonia. I can highly recommend his book “Let My People Go Surfing” - which is all about the way he does ‘business unusual’.
Jen Rubio of Away Luggage. Listen to the interview below from How I Built this where Jen tells a story of using a constraint to breed creativity.
> Follow me over on Instagram @micaelakarina
> Follow the podcast on Instagram @viaairmailpodcast
> Leave me a voicemail with your questions, comments, and feedback: Click “message” & start recording!
> E-mail me: [email protected]
> Sign up for my newsletter - I send little helpful, insightful letters every two weeks - straight to your inbox.
> Leave me a review! It will help others discover this podcast!
10 min
May 20, 2020 Ep 001. The First Pancake
Have you ever been scared to launch something? Ever been scared to write a business plan? Give a speech or put something out into the world? You're not alone.

In this episode you'll hear me (and my husband) filled with doubt & nerves as I record and plan this very podcast. A real, behind the scenes look at how scary it is to put something out out into the world as a creative entrepreneur.

If you’re looking for a sign that you should do the thing that’s going to scare you the most - here it is. My first pancake.
> Follow me over on Instagram @micaelakarina
> Follow the podcast on Instagram @viaairmailpodcast
> Leave me a voicemail with your questions, comments, and feedback: Click “message” & start recording!
> E-mail me: [email protected]
> Sign up for my newsletter - I send little helpful, insightful letters every two weeks - straight to your inbox.
> Leave me a review! It will help others discover this podcast!
7 min

About Via Airmail

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The ups, the downs and the messy in-betweens of running a business, starting new ones and figuring it all out as I go.

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Via Airmail

Via Airmail episodes

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