Vibe Cannabis isn’t just another brand. It’s one of Missouri’s most recognizable names in weed. In this episode, Tim and B.E. sit down with founder and CEO Jonathan Milo for a deep dive into how Vibe built its reputation through creative culture, premium rosin, and consumer-first branding. They break down Missouri sales data, the rise of infused pre-rolls, and the shift from calling Missouri “fastest growing” to “strongest performing.” Jonathan also shares his approach to product innovation, collaborations, and why Vibe refuses to create sub-brands. This one is packed with insights on cannabis craft, packaging, and purpose.