
Sign up to save your podcasts
Or


Your signups are coming in. Your revenue isn't. That's not a product problem — it's a game design problem. You built an unwinnable game.
In this episode I walk through the RPG Map framework — four levels every user has to clear before they pay, and the exact fixes that make each one winnable.
What you'll take away:
Why mapping your product to RPG elements (main quest, side quests, XP signals) instantly reveals where users are dropping
How to build a Level 1 signup flow that doesn't kill momentum before it starts
Why heavy onboarding destroys conversions — and what to show users instead
The blank state mistake that makes your Level 3 feel like a dead end
How to make your checkout feel like keeping progress, not making a purchase
Chapters:
00:00 Signups But No Conversions
00:27 RPG Map Framework
01:36 Level One Signup Flow
02:12 Level Two Onboarding
02:59 Level Three First Screen
04:07 Level Four Checkout
05:17 XP Signals That Convert
06:55 Offer And Resources
07:40 Wrap Up
Additional Details:
Find the full YouTube video here.
Weekly UX and conversion intelligence for founders who want to know why products leak users and money here.
Find exactly where your product is losing people and what to fix first here.
By Product PotionYour signups are coming in. Your revenue isn't. That's not a product problem — it's a game design problem. You built an unwinnable game.
In this episode I walk through the RPG Map framework — four levels every user has to clear before they pay, and the exact fixes that make each one winnable.
What you'll take away:
Why mapping your product to RPG elements (main quest, side quests, XP signals) instantly reveals where users are dropping
How to build a Level 1 signup flow that doesn't kill momentum before it starts
Why heavy onboarding destroys conversions — and what to show users instead
The blank state mistake that makes your Level 3 feel like a dead end
How to make your checkout feel like keeping progress, not making a purchase
Chapters:
00:00 Signups But No Conversions
00:27 RPG Map Framework
01:36 Level One Signup Flow
02:12 Level Two Onboarding
02:59 Level Three First Screen
04:07 Level Four Checkout
05:17 XP Signals That Convert
06:55 Offer And Resources
07:40 Wrap Up
Additional Details:
Find the full YouTube video here.
Weekly UX and conversion intelligence for founders who want to know why products leak users and money here.
Find exactly where your product is losing people and what to fix first here.