Ten products. Different categories, different stages, different founders. Same five revenue leaks every single time. Here is exactly what I found and what to do about it.

I audit startup products every week for the Leak Ledger — homepage, pricing page, first thing a stranger sees. After 10 of those audits from Product Hunt, the pattern was impossible to ignore. These products were not failing randomly. They were failing at the exact same five spots. None of them require a rebuild to fix. This episode breaks them all down.

What you'll take away:

Chapters:

00:00 Intro: The 5 Leaks
01:30 Leak 1: The Invisible Price
03:22 Leak 2: Too Big a Promise, Zero Proof
04:54 Leak 3: Founder Speak
06:51 Leak 4: The Multi-Button Panic
08:10 Leak 5: The Wrong Metric
09:59 Wrap-Up & Action Step

Additional Details:

Weekly UX and conversion intelligence for founders who want to know why products leak users and money here.

Find exactly where your product is leaking people and what to fix first here.

LinkedIn Shows You 27 People Viewed Your Profile (And Won't Tell You Who)

LinkedIn built a $2B/year business on a blurred list. Here's the exact psychological mechanism behind it and how to build the same itch into your own product.

LinkedIn doesn't show you who viewed your profile. They show you just enough to make you desperate to know. That is not bad UX. That is a deliberate product decision worth two billion dollars a year. This episode breaks down exactly how they pulled it off and what solo founders can steal from the same pattern today.

What you'll take away:

Chapters:
00:00 LinkedIn's $2B Dark Pattern
00:45 The Partial Context Product Decision
02:00 The Brain Science Behind the Itch
04:00 Strava and the Leaderboard Paywall
05:00 How to Engineer the Itch in Your Product
05:50 Watch Behavior, Not Surveys
06:30 Leak Ledger and the Score Gap

Additional Details:
Weekly UX and conversion intelligence for founders who want to know why products leak users and money here.

Find exactly where your product is leaking people and what to fix first here.

McDonald's serves 70 million people a day. Every single part of that machine — the fries, the menu, the drive-through — is a conversion system. Here's what it means for your product.

McDonald's doesn't sell fast food. They sell a system so optimized that a 19-year-old with zero experience could run a window in a week and keep the whole machine moving. This episode breaks down exactly how they do it, and what solo founders can steal from it today.

What you'll take away:

Chapters: 

00:00 I Worked at McDonald's (And Hated Every Second)

00:45 Loss Leader: What's Your Fry?

02:00 Pricing Anchors and the Decoy Effect

04:30 The Drive-Through Is a Conversion Funnel

06:00 Decision Fatigue Is Killing Your Onboarding

07:00 The Secret Menu Laboratory

08:45 Productization and Cognitive Load

Additional Details: 

Weekly UX and conversion intelligence for founders who want to know why products leak users and money here.

Find exactly where your product is losing people and what to fix first here.

Every line, every upsell, every $5 water at Disneyland is engineered. Here's the psychology behind it, and how to use it in your own product.

Disney doesn't sell a theme park. They sell manufactured memory. This episode breaks down the exact behavior loops they use to make $1,200 feel worth it, and what that means for your retention strategy.

What you'll take away:

Chapters:

00:00 Disney Magic Hook

01:11 The Real Cost

01:34 Dad Memories

03:12 Memory Neuroscience

04:10 Price Anchoring

05:42 Sell The Skip

09:01 Sunk Cost Spending

10:30 Design For Ownership

12:20 Fix Revenue Leaks

12:47 Wrap Up And CTA

Additional Details:

Find the full YouTube video here.

Weekly UX and conversion intelligence for founders who want to know why products leak users and money here.

Find exactly where your product is losing people and what to fix first here.

Most trust signals in 2026 are faked. AI testimonials, inflated social proof, polished brand content — all of it can be manufactured in an afternoon. The one thing that can't be faked is a real founder showing up.

In this episode I break down why founder-led content outlasts paid ads, and share the exact system I use to run Product Potion across LinkedIn, YouTube, and a newsletter — with no team and no budget.

What you'll take away:

Chapters:

00:00 Trust Signals Are Broken
00:43 Founder Content Wins
01:30 Guide Don’t Pitch
02:16 Paid vs Organic Trust
02:42 Zero Budget Proof
03:59 My Product Potion System
04:52 Content That Connects
05:19 Keep It Real
05:58 Subscribe and Next Steps
06:45 Final Thanks

Additional Details:

Find the full YouTube video here.

Weekly UX and conversion intelligence for founders who want to know why products leak users and money here.

Find exactly where your product is losing people and what to fix first here.

Your signups are coming in. Your revenue isn't. That's not a product problem — it's a game design problem. You built an unwinnable game.

In this episode I walk through the RPG Map framework — four levels every user has to clear before they pay, and the exact fixes that make each one winnable.

What you'll take away:

Chapters:

00:00 Signups But No Conversions
00:27 RPG Map Framework
01:36 Level One Signup Flow
02:12 Level Two Onboarding
02:59 Level Three First Screen
04:07 Level Four Checkout
05:17 XP Signals That Convert
06:55 Offer And Resources
07:40 Wrap Up

Additional Details:

Find the full YouTube video here.

Weekly UX and conversion intelligence for founders who want to know why products leak users and money here.

Find exactly where your product is losing people and what to fix first here.