McDonald's serves 70 million people a day. Every single part of that machine — the fries, the menu, the drive-through — is a conversion system. Here's what it means for your product.
McDonald's doesn't sell fast food. They sell a system so optimized that a 19-year-old with zero experience could run a window in a week and keep the whole machine moving. This episode breaks down exactly how they do it, and what solo founders can steal from it today.
What you'll take away:
Chapters:
00:00 I Worked at McDonald's (And Hated Every Second)
00:45 Loss Leader: What's Your Fry?
02:00 Pricing Anchors and the Decoy Effect
04:30 The Drive-Through Is a Conversion Funnel
06:00 Decision Fatigue Is Killing Your Onboarding
07:00 The Secret Menu Laboratory
08:45 Productization and Cognitive Load
Additional Details:
Weekly UX and conversion intelligence for founders who want to know why products leak users and money here.
Find exactly where your product is losing people and what to fix first here.