•She is NOT popular
•She doesn’t appear in magazines
•She doesn’t appear on TV
•No media logos
•BUT… She is on track to making 7 figures in 2017!

Shayna Rattler has earned her distinction as the Corporate Attraction Coach™ by empowering thousands of minority and women business owners (MWBEs) and corporate supplier diversity programs over a 10+-year business career. As a coach, consultant, speaker and author, Shayna has developed and taught tried-and-true strategies, which have enabled MWBEs and corporations to connect and prosper together, resulting in hundreds of key partnerships and millions of dollars in profits.

Shayna has created a business with a simple mission: to transform the way diverse business enterprises and corporations interact and collaborate. She does this not only by empowering and assisting MWBEs in finding larger companies with which to partner and assisting corporations in their efforts to find the suppliers and influencers that are a good match, but also by training participants on both sides to be better prepared for a successful partnership.

Business owners working with Shayna become “business-ready” for corporate partnerships, while corporations are able to strengthen their programs and the bench strength of their current and potential suppliers. Therefore, Shayna’s Corporate Attraction™ methods and strategies help both small business owners and corporations not only find and connect with one another, but also to facilitate and cultivate the most beneficial connections.

She is the person to turn to if you want to grow your small business by working with corporate clients and sponsors because she has done so herself.  This experience has also given her tremendous insight into corporate supplier diversity and marketing. She also provides support and guidance to large corporations like IBM, Unum, Blue Cross Blue Shield, and Palmetto Health to drive improvements in supplier development and to advance the organization as a whole.

Corporate Attraction™ is all about just what the name implies—ensuring both sides of the small business / corporation partnership is attractive to each other.

Shayna is an instructor for Steve Harvey’s success institute and has been featured in major media outlets like Wall Street Journal, Black Enterprise, and Enterprising Women.

In this episode, Vicki talks about the five signs you just might be a lazy marketer.

Why trying to be perfect won't help you achieve your goals.

Patrice Tartt is a best-selling author, national blogger, entrepreneur, ultimate connector, speaker, certified coach, and CEO of Patrice Tartt Publishing, LLC. She is The Dream Big Writing Coach™, where she coaches new and aspiring authors and bloggers through the writing, publishing, and pitching processes.

Patrice Tartt is known for resiliency and passion, topped off with a cherry of ambition. A graduate of both Fisk and Trevecca Nazarene Universities, she has always been motivated to reach higher levels while simultaneously motivating others to do the same. After facing the unexpected death of her father in 2011, Patrice was led to seek therapy through writing. Her therapeutic writing sessions led to the completion of her debut novel Wounds of Deception, which told a tangled story of hurt, anger, confusion, and healing.

The Milwaukee, Wisconsin native has a gift for connecting with other like-minded individuals. In 2014 Patrice published the anthology Mommy Divas on the Move: 16 Successful Secrets for Mompreneurs which became a #1 Amazon Best Seller on release day. Patrice loves coaching new and aspiring authors on both writing and publishing. In addition to this, Patrice coaches aspiring bloggers on writing their article and query letter, and shows them how to pitch to publications through her program Pitch Perfect. She also coaches young girls on becoming authors through her premier writing enrichment program, Girls Write Too™. Patrice has the desire to educate and entertain through writing with a creative twist.

Patrice is based out of the Washington, D.C. metro area and has been featured in Black Enterprise, ESSENCE, Parents Magazine, BET.com, The Houston Defender, Examiner, SheKnows, Everything Girls Love, and The Network Journal. She is also a contributing writer for The Huffington Post, Madame Noire/Mommy Noire, SheKnows, and has contributed to Upscale Magazine and Curly Nikki.

Debbie Phillips is the inspiring founder of Women on Fire® and a pioneer in the field of executive and life coaching. She is known for her work in transforming women’s lives. Her gift is her ability to see and nurture the strengths, gifts and talents of the women she works with. She is also an author, speaker and producer.

Her credits include the book Women on Fire: 20 Inspiring Women Share Their Life Secrets (and Save You Years of Struggle!) Volume 1 and Women on Fire: 21 Inspiring Women Share Their Life Secrets (and Save You Years of Struggle!) Volume 2.

In 1995, Debbie created a service for leaders and women in transition that previously didn’t exist but that she had wished for earlier in her career. Executive and life coaching were all but unheard of in professional circles at the time, and she was among the first trained coaches in the world.

After several years of coaching individuals and teams, in 2003 she founded Women on Fire®.  It is a membership community for women like no-other out there, that features day gatherings, retreats and coaching groups to extend the outreach of inspiration, strategies and support for women’s successes. Debbie also created and co-developed Vision Day®, a strategic planning day that has helped thousands of people live the lives they’ve dreamed of.

Prior to becoming a coach, she was a reporter for the Columbus (Ohio) Citizen-Journal; a deputy press secretary to former U.S. Senator John Glenn during his quest for the Democratic presidential nomination; press secretary to former Ohio Governor Richard F. Celeste; and the Executive Television Producer for the U.S. Health Productions Company, which featured the internationally syndicated television health and lifestyle show “Life Choices with Erie Chapman.”

Debbie has a bachelor’s degree in journalism from The Ohio State University and a master’s degree in public administration from the John F. Kennedy School of Government at Harvard University.

She considers, however, her greatest education to be the pain, joy and growth from the ups and downs of life, love and loss. She and her husband and collaborator, Rob Berkley, live with their big white cat, Wilber, on Martha’s Vineyard, Mass., and in Naples, Fla.

• "Marketing is a skillset that every entrepreneur has to masterin order to be successful and in order to generate consistentprofit."
• Strategies for generating revenue through events.
• "Real marketers don't market their events and products andservices with flyers."
• Are you relying on 'hope marketing'?
• The importance of being a master marketer for yourbusiness.
• "Don't feed your ego, feed your bank account."
• Focusing on your own goals.

• Vicki Irvin’s Extreme Women Entrepreneurs Event2016

James Malinchak is recognized as one of the most requested, in-demand business and motivational keynote speakers and business marketing consultants in the world. He was featured on the Hit ABC TV Show, Secret Millionaire and was twice named “College Speaker of the Year.” James has delivered over 2,000+ presentations for corporations, associations, business groups, colleges, universities and youth organizations worldwide.

This episode is sponsored by the Extreme Women Entrepreneurs Event 2016

Using her mindset mastery, product development and positioning and business marketing skills, Ari is helping a growing number of people who are in transition, create the lives and businesses that they absolutely LOVE!

Through her life-changing online programs, sold out workshops and seminars, 1:1 mentoring and mastermind groups she is opening the hearts and minds of hundreds of women from all over the world. www.AriSquires.com