Besides being one of the most down to earth and kindest people you'll meet, Victor de la Serna is the music director at the world’s most colourful, craziest and fun party in the music industry, elrow; A brand that over the last few years has not stopped growing and never fails to surprise us again and again with their incredibly creative, innovative and mind-blowing ideas.

After elrow's 10 year anniversary just a few days ago, it was great to chat to Victor about how elrow has grown over the last 10 years and where he sees the brand in the next 10 years, Victor’s beginnings in the music industry and what he was working on before starting at elrow, elrow’s key to success, career highlights and memorable elrow moments and of course, just like in every podcast, Victor’s guestlist rule!