The COVID-19 presents a seemingly insurmountable challenge for players in the social profit sector to continue providing their services and managing to stay afloat. Funding has always been an issue for these organizations, but it has become more so in a time when their services are needed the most. Today’s guest, Sandra Richardson, the CEO of the Victoria Foundation, joins Douglas Nelson to tell the story of how the foundation committed to a partnership with an individual donor and local media to raise funds for the community’s COVID-19 response. Sandra shares how different people in the community are doing their best to respond to the needs of frontliners and the vulnerable population, and how these stories encouraged people from all walks of life to do their share and give back to the community.