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Let's all wish happy birthday to filmmaker Victoria Trow, whose film ERUCTATION (2026) won big at SXSW this year -- not at all surprising once you watch it.

That said, when you first read about it, at least for me, it was...a film about what? Burping? Then you watch it and realize you're in the hands of an ultra-talented admaker and filmmaker for six quick minutes that makes you know right away that she's going far.

Her attention to detail, use of color and sound, all make ERUCTATION and Victoria one of my favorite films -- and guests -- of the year. Happy birthday, Victoria! Hope today is a great one.

In this episode, Victoria and I discuss:

• how excited she was to attend SXSW this year, even before knowing her film would win!;
• her start in filmmaking and all of the things that led up to the incredible cinematic experience of her film;
• the evolution in her thinking from considering herself just a writer to directing films;
• what part of advertising work she dislikes;
• the crazy reactions to watching ERUCTATION or even just hearing about the topic;
• how hard it is to get comedy right in advertising;
• why the incredible 6 minute run time for ERUCTATION;
• does she read reviews for her films?
• the essential palette to the film and the amazing sense of place;
• her approach to going to SXSW;
• what's next for her and jumping between narrative and documentary.
• her advice for indie filmmakers and work with Charli XCX;
• artists compartmentalizing their talents -- they shouldn't!

Victoria's Indie Filmmaker Highlights: Mike Egan; Victor Gabriel

Memorable Quotes:

"15 years in advertising and 15 years plotting my escape."

" And then this project literally burped in my face, so I thought maybe this is the one to try it."

"Do you wanna make a documentary about burping? They would laugh like you are now. And then I think. yeah, I just wanna make something fun and dumb and make something that can be beautiful."

" Let's make a burp joke, but treat it seriously with reverence." 

"This should feel like Portland in the rain."

"Don't be afraid to talk about your ideas."

Links:

Follow Victoria On Instagram

Victoria's Website