Chapters

00:00 Introduction to Victoria Williams and Her Journey

03:04 The Impact of Family Background on Entrepreneurial Spirit

05:46 Navigating the Cannabis Industry: Education and Advocacy

08:54 Understanding Social Equity in Cannabis Licensing

11:52 The Evolution of Wake and Vape: From Idea to Brand

15:00 Challenges Faced in the Cannabis Business

17:57 Lessons Learned and Future Aspirations

24:07 The Birth of Wake and Vape

27:42 Branding and Packaging Insights

30:29 Understanding Product Quality

32:08 Overcoming Market Skepticism

34:10 Empowering Women in Cannabis

37:15 Current Challenges in the Cannabis Market

38:51 Advice for Aspiring Entrepreneurs

41:15 Defining Success