Screw viral. Not words anyone says often, right?   Back with another VidCon episode, we're talking with Daniel Harmon, a creative genius behind social media campaigns for Squatty Potty, Chatbooks, Purple mattresses, and Poo-Pourri, Harmon Brothers has created a unique methodology to test key creative assists—in order to create a formula that predictably drives sales. All of the viral views are just the icing on the cake.   We discuss....   - how to split test like this on a smaller scale for individual creators - video trends - importance of CTR on YouTube - and more   Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release!     ★ FOLLOW DANIEL★ https://www.instagram.com/harmon.brothers/ https://www.youtube.com/user/harmonbrothers     ★ FOLLOW KATHERINE ★ http://www.instagram.com/katherinesmcdermott http://www.slightlysavvy.com