Swipe Up

By Katherine McDermott

You’re listening to Swipe Up, an influencer's sneak peek into the PR world. Created by Katherine Saviola McDermott, a public relations and influencer marketing expert, every week, you can expect insid... more

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FAQs about Swipe Up:

How many episodes does Swipe Up have?

The podcast currently has 46 episodes available.

Swipe Up episodes:

July 18, 2019 [VidCon] Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul
Screw viral. Not words anyone says often, right? Back with another VidCon episode, we're talking with Daniel Harmon, a creative genius behind social media campaigns for Squatty Potty, Chatbooks, Purple mattresses, and Poo-Pourri, Harmon Brothers has created a unique methodology to test key creative assists—in order to create a formula that predictably drives sales. All of the viral views are just the icing on the cake. We discuss.... - how to split test like this on a smaller scale for individual creators - video trends - importance of CTR on YouTube - and more Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release! ★ FOLLOW DANIEL★ https://www.instagram.com/harmon.brothers/ https://www.youtube.com/user/harmonbrothers ★ FOLLOW KATHERINE ★ http://www.instagram.com/katherinesmcdermott http://www.slightlysavvy.com
...more
26min
July 15, 2019 [VidCon] Nyma Tang on Working with Brands like Fenty, Dior
Guys - NYMA TANG!

I love this episode for many reasons and I'm excited for you to check out it.

Nyma and I sat down at VidCon and discussed....

- her creation of the #DarkestShade series

- working with brands like Fenty, Dior, Estee Lauder, and CVS

- being vulnerable on YouTube with a large audience

- shifts on YouTube

- avoiding beauty guru drama

Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release!

★ FOLLOW NYMA★

https://www.youtube.com/channel/UCroDJPcFCf6DBmHns6Xeb8g

https://www.instagram.com/nymatang

★ FOLLOW KATHERINE ★

http://www.instagram.com/katherinesmcdermott

http://www.slightlysavvy.com
...more
21min
July 12, 2019 [VidCon] A Viral Meme Campaign with Tinder Got 9 Million Organic Video Views: Behind the Scenes
VidCon series!

We're diving into the behind the scenes of an organic meme campaign with Tinder. Naomi Mukai, VP of Brand Partnerships at Doing Things Media, leads partnerships with brands like with Netflix, MTV, Comedy Central, + more on native meme and viral video campaigns.

Doing Things Media has an audience of over 30 million fans that consume roughly 750 million+ video views monthly. Doing Things has an owned viral video library of 100,000+ viral videos that power shows like MTV's Ridiculousness, and reaches a TV audience with our Nat Geo WILD show, Howie Mandel’s Animals Doing Things.

After attending Naomi's panel detailing a case study on Tinder's meme campaign, we discussed.....

+ How influencers can use memes to grow their community

+ How Tinder and Doing Things Media partnered for a viral meme campaign that got 9 million organic video views

+ Partnering with influencers for meme campaigns

Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release!

★ FOLLOW NAOMI ★

https://twitter.com/naomielise

https://www.doingthingsmedia.com/

★ FOLLOW KATHERINE ★

http://www.instagram.com/katherinesmcdermott

http://www.slightlysavvy.com

...more
25min
July 01, 2019Branch Basics on Working with Micro Influencers in 2019
In today's episode, I have a very special guest -- Carly Farmer from Branch Basics. Carly is the Marketing Director at Branch Basics + their mission is to help people remove harmful chemicals from their daily lives so they can experience the power of pure. Carly hangs her hat in Austin, Texas, but she's known to hop on a plane at a moment's notice + loves traveling the world. She's also passionate about opening eyes to the world of wellness and counts herself lucky to be working for a company on a mission to do just that!

Here's what we talked about...

How Branch Basics started with influencers + the results they've seen from it

What Branch Basics looks for in creators

What is working the best in 2019 - IG, IG Stories, YouTube, or Blogs?

Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week!
★WATCH THE FREE CLASS★ How to Work with Brands Without 100K Followers --> http://www.slightlysavvy.com/grow ★FOLLOW CARLY★ https://branchbasics.com/ https://www.instagram.com/branchbasics/ ★FOLLOW KATHERINE★ https://www.instagram.com/slightlysavvy/ http://www.slightlysavvy.com/
...more
37min
June 10, 2019How I Plan For The Month Ahead
If you've been following me for awhile, you know I am obsessed with all things organizing and planning -- in both business + personally. I have several tools I use + systems in place for keeping my life running smoothly. On this solo episode, I go through the steps + tools I use for planning out my month (+ making my life run smoothly).

I go into detail on...

Powersheets

Google Cal

Asana

My duty day checklist (basically my household checklist)

Fitting in the smaller (but important) details for the month ahead

Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week! ★ FOLLOW KATHERINE ★ https://www.instagram.com/slightlysavvy/ https://slightlysavvy.com/
...more
25min
June 03, 2019June Powersheets Goals + May Recap
Today, we're doing a Powersheets goal episode for June, sharing how May went, what's on my personal and business calendar for June.

Don't forget to screenshot this episode if you like it and tag me on Stories! Your feedback directly influences the content I create on this podcast, so take a moment right now, screenshot post it, and tag me.

Here's what I talked about...

Recap of my May goals

June goals for both personal + business life

★ FOLLOW KATHERINE ★ http://www.instagram.com/slightlysavvy http://www.slightlysavvy.com
...more
31min
May 27, 20192019 Trends with Influencer Agency
Today on the show, I will be talking to Vanessa Vargas, Senior Campaign Manager at IZEA. IZEA is the premier technology platform that connects marketers with influencial creators to automate influencer marketing and custom content development.

We discussed...

2019 trends in the influencer space

Why brands are focusing on IG Stories + shoppable content in feed

Issues between brands and influencers

Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week!

★ DOWNLOAD ★

How to Work with Brands Without 100K+ Followers --->

https://slightlysavvy.com/grow/

★ FOLLOW IZEA ★

https://www.instagram.com/izea/

★ FOLLOW KATERINE ★

https://www.instagram.com/slightlysavvy/

https://slightlysavvy.com/
...more
33min
May 21, 2019Different Income Streams with Cheyenne Barton
Today on the podcast, we have Cheyenne Barton, illustrator, and YouTuber. When it comes to diversifying your income as an influencer, it can be a challenge to even start monetizing somewhere. And what happens when it comes at the cost of your creativity? We're discussing...

Exploring different ways of growing revenue

The benefits of diversifying your income with Patreon

Challenges with monetizing creativity

Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week! ★ WATCH THE FREE CLASS ★ How to Work with Brands Without 100K+ Followers --> https://slightlysavvy.com/grow/ ★ FOLLOW CHEYENNE★ https://www.instagram.com/chey.barton/ https://www.youtube.com/user/cheyennebarton https://cheyennebarton.com/ ★ FOLLOW KATHERINE ★ https://www.instagram.com/slightlysavvy/ https://slightlysavvy.com/
...more
39min
May 16, 2019An Entrepreneur Who Pitched Herself to Oprah
SUPER excited for today’s episode of Swipe Up Podcast! Get excited, because we are doing a deep dive into pitching with Sandra Hanna Grahame from Smart Cookies. An engaging entrepreneur and leader whose creativity + vision earned her a spot on Oprah’s stage and acclaim from Oprah herself, her pitching story is pretty impressive. Sandra has created, developed and promoted an international brand, authored two books, designed & monetizes an online community of more than 50,000 members, is an on-air personality, sought after public speaker -- + the list goes on and on. She ALSO helps creative business owners reach all their goals! We really focus on pitching this episode, and get into:

Her pitching success story in getting on Oprah.

What she did after Oprah to leverage to press.

How she facilitated brand deals and opportunities post-Oprah.

Our various pitching experiences.

Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week! This episode is brought to you by Quickshot.
Enlight Quickshot is one of the best photo + video editing apps for creatives. It's how I add light leaks, sky effects, and filters to get a colorful, pastel, + rainbow aesthetic on Instagram.

Quickshot gives you Looks, which are premade filters that take the coloring and effect of your photo + make it cohesive. Edit your photo on-the-go in just a few clicks, saving you tons of time and still looking pretty.

Download Quickshot on iTunes or Android for free + add it to your Instagram workflow.
★ DOWNLOAD QUICKSHOT FOR INSTAGRAM EDITING ★ https://go.onelink.me/app/b136fbae ★ FOLLOW SANDRA ★ https://smartcookies.com/ ★ FOLLOW KATHERINE ★ https://www.instagram.com/slightlysavvy/ https://slightlysavvy.com/
...more
36min
May 12, 2019 May Powersheets Goals + April Recap
Sharing my May Powersheets Goals on the podcast today! Trying to make these episodes more regular since my last one was September 2018, + I know I LOVE being nosy and hearing about other peoples months. As my team has grown and I’ve gotten more time in my day BACK...I almost don’t know WHAT to do anymore. I’ll be talking about that on the pod as well as how April went, my first ever panic attack, and business + personal goals for May. (Also 30K downloads of the podcast is inching closer) SUBSCRIBE + leave a REVIEW on iTunes! Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week! ★ DOWNLOAD FREE PITCH TEMPLATES★ https://slightlysavvy.com/pitch/ ★ FOLLOW KATHERINE ★ https://www.instagram.com/slightlysavvy/ https://slightlysavvy.com/
...more
29min

FAQs about Swipe Up:

How many episodes does Swipe Up have?

The podcast currently has 46 episodes available.