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- [VidCon] Screw Viral: How to A/B Test Your Creative to Perform for the Long HaulScrew viral. Not words anyone says often, right? Back with another VidCon episode, we're talking with Daniel Harmon, a creative genius behind social media campaigns for Squatty Potty, Chatbooks, Purple mattresses, and Poo-Pourri, Harmon Brothers has created a unique methodology to test key creative assists—in order to create a formula that predictably drives sales. All of the viral views are just the icing on the cake. We discuss.... - how to split test like this on a smaller scale for individual creators - video trends - importance of CTR on YouTube - and more Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release! ★ FOLLOW DANIEL★ https://www.instagram.com/harmon.brothers/ https://www.youtube.com/user/harmonbrothers ★ FOLLOW KATHERINE ★ http://www.instagram.com/katherinesmcdermott http://www.slightlysavvy.com26 min
- [VidCon] Nyma Tang on Working with Brands like Fenty, Dior
Guys - NYMA TANG!
I love this episode for many reasons and I'm excited for you to check out it.
Nyma and I sat down at VidCon and discussed....
- her creation of the #DarkestShade series
- working with brands like Fenty, Dior, Estee Lauder, and CVS
- being vulnerable on YouTube with a large audience
- shifts on YouTube
- avoiding beauty guru drama
Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release!
★ FOLLOW NYMA★
https://www.youtube.com/channel/UCroDJPcFCf6DBmHns6Xeb8g
https://www.instagram.com/nymatang
★ FOLLOW KATHERINE ★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com
21 min - [VidCon] A Viral Meme Campaign with Tinder Got 9 Million Organic Video Views: Behind the Scenes
VidCon series!
We're diving into the behind the scenes of an organic meme campaign with Tinder. Naomi Mukai, VP of Brand Partnerships at Doing Things Media, leads partnerships with brands like with Netflix, MTV, Comedy Central, + more on native meme and viral video campaigns.
Doing Things Media has an audience of over 30 million fans that consume roughly 750 million+ video views monthly. Doing Things has an owned viral video library of 100,000+ viral videos that power shows like MTV's Ridiculousness, and reaches a TV audience with our Nat Geo WILD show, Howie Mandel's Animals Doing Things.
After attending Naomi's panel detailing a case study on Tinder's meme campaign, we discussed.....
+ How influencers can use memes to grow their community
+ How Tinder and Doing Things Media partnered for a viral meme campaign that got 9 million organic video views
+ Partnering with influencers for meme campaigns
Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release!
★ FOLLOW NAOMI ★
https://twitter.com/naomielise
https://www.doingthingsmedia.com/
★ FOLLOW KATHERINE ★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com
25 min - Branch Basics on Working with Micro Influencers in 2019
In today's episode, I have a very special guest -- Carly Farmer from Branch Basics. Carly is the Marketing Director at Branch Basics + their mission is to help people remove harmful chemicals from their daily lives so they can experience the power of pure. Carly hangs her hat in Austin, Texas, but she's known to hop on a plane at a moment's notice + loves traveling the world. She's also passionate about opening eyes to the world of wellness and counts herself lucky to be working for a company on a mission to do just that!
Here's what we talked about...
- How Branch Basics started with influencers + the results they've seen from it
- What Branch Basics looks for in creators
- What is working the best in 2019 - IG, IG Stories, YouTube, or Blogs?
Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week!
★WATCH THE FREE CLASS★ How to Work with Brands Without 100K Followers --> http://www.slightlysavvy.com/grow ★FOLLOW CARLY★ https://branchbasics.com/ https://www.instagram.com/branchbasics/ ★FOLLOW KATHERINE★ https://www.instagram.com/slightlysavvy/ http://www.slightlysavvy.com/37 min - How I Plan For The Month Ahead
If you've been following me for awhile, you know I am obsessed with all things organizing and planning -- in both business + personally. I have several tools I use + systems in place for keeping my life running smoothly. On this solo episode, I go through the steps + tools I use for planning out my month (+ making my life run smoothly).
I go into detail on...
- Powersheets
- Google Cal
- Asana
- My duty day checklist (basically my household checklist)
- Fitting in the smaller (but important) details for the month ahead
Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week! ★ FOLLOW KATHERINE ★ https://www.instagram.com/slightlysavvy/ https://slightlysavvy.com/25 min - June Powersheets Goals + May Recap
Today, we're doing a Powersheets goal episode for June, sharing how May went, what's on my personal and business calendar for June.
Don't forget to screenshot this episode if you like it and tag me on Stories! Your feedback directly influences the content I create on this podcast, so take a moment right now, screenshot post it, and tag me.
Here's what I talked about...
- Recap of my May goals
- June goals for both personal + business life
31 min - 2019 Trends with Influencer Agency
Today on the show, I will be talking to Vanessa Vargas, Senior Campaign Manager at IZEA. IZEA is the premier technology platform that connects marketers with influencial creators to automate influencer marketing and custom content development.
We discussed...
- 2019 trends in the influencer space
- Why brands are focusing on IG Stories + shoppable content in feed
- Issues between brands and influencers
Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week!
★ DOWNLOAD ★
How to Work with Brands Without 100K+ Followers --->
https://slightlysavvy.com/grow/
★ FOLLOW IZEA ★
https://www.instagram.com/izea/
★ FOLLOW KATERINE ★
https://www.instagram.com/slightlysavvy/
https://slightlysavvy.com/
33 min - Different Income Streams with Cheyenne BartonToday on the podcast, we have Cheyenne Barton, illustrator, and YouTuber. When it comes to diversifying your income as an influencer, it can be a challenge to even start monetizing somewhere. And what happens when it comes at the cost of your creativity? We're discussing...
- Exploring different ways of growing revenue
- The benefits of diversifying your income with Patreon
- Challenges with monetizing creativity
39 min - An Entrepreneur Who Pitched Herself to OprahSUPER excited for today's episode of Swipe Up Podcast! Get excited, because we are doing a deep dive into pitching with Sandra Hanna Grahame from Smart Cookies. An engaging entrepreneur and leader whose creativity + vision earned her a spot on Oprah's stage and acclaim from Oprah herself, her pitching story is pretty impressive. Sandra has created, developed and promoted an international brand, authored two books, designed & monetizes an online community of more than 50,000 members, is an on-air personality, sought after public speaker -- + the list goes on and on. She ALSO helps creative business owners reach all their goals! We really focus on pitching this episode, and get into:
- Her pitching success story in getting on Oprah.
- What she did after Oprah to leverage to press.
- How she facilitated brand deals and opportunities post-Oprah.
- Our various pitching experiences.
Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week! This episode is brought to you by Quickshot.Enlight Quickshot is one of the best photo + video editing apps for creatives. It's how I add light leaks, sky effects, and filters to get a colorful, pastel, + rainbow aesthetic on Instagram.
Quickshot gives you Looks, which are premade filters that take the coloring and effect of your photo + make it cohesive. Edit your photo on-the-go in just a few clicks, saving you tons of time and still looking pretty.
Download Quickshot on iTunes or Android for free + add it to your Instagram workflow.
★ DOWNLOAD QUICKSHOT FOR INSTAGRAM EDITING ★ https://go.onelink.me/app/b136fbae ★ FOLLOW SANDRA ★ https://smartcookies.com/ ★ FOLLOW KATHERINE ★ https://www.instagram.com/slightlysavvy/ https://slightlysavvy.com/36 min - May Powersheets Goals + April RecapSharing my May Powersheets Goals on the podcast today! Trying to make these episodes more regular since my last one was September 2018, + I know I LOVE being nosy and hearing about other peoples months. As my team has grown and I've gotten more time in my day BACK...I almost don't know WHAT to do anymore. I'll be talking about that on the pod as well as how April went, my first ever panic attack, and business + personal goals for May. (Also 30K downloads of the podcast is inching closer) SUBSCRIBE + leave a REVIEW on iTunes! Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every week! ★ DOWNLOAD FREE PITCH TEMPLATES★ https://slightlysavvy.com/pitch/ ★ FOLLOW KATHERINE ★ https://www.instagram.com/slightlysavvy/ https://slightlysavvy.com/29 min
About Swipe Up
From the publisher's feed
You're listening to Swipe Up, an influencer's sneak peek into the PR world. Created by Katherine Saviola McDermott, a public relations and influencer marketing expert, every week, you can expect insider interviews with top bloggers, Instagramers and Youtubers. We'll dive into their strategies, stories, and struggles - so you can take their advice back to YOUR business.
Katherine has landed clients in Forbes, BuzzFeed, and WSJ with client roster of a former US senator, multi-million dollar tech start ups, celebrities, and more. Most recently, working with some of the largest and most well known creators on YouTube and Instagram - and she's brought that insider knowledge to bloggers over the last year and a half on her blog, Slightly Savvy.