In today's episode of Swipe Up, Dani of Dani Austin, and I dive deep into some super valuable topics for bloggers + influencers. Dani is a fun, top-notch influencer killin' it on YouTube and Instagram.

LOVED talking with Dani - she is a gem.

We break down...
- YouTube hacks + tricks - thumbnail optimization, growth strategy, posting schedules
- Influencer management - do you need a manager yet? pros + cons of working with one
- Building a community online for bloggers - how to do it, how to pick your platform, and how it fits into your long-term vision

FOLLOW DANI
http://www.instagram.com/daniaustin
http://www.youtube.com/daniaustin2
http://www.daniaustin.com

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

★WORK WITH ME ★

http://www.slightlysavvysummercamp.com 

Sharing my August progress and September PowerSheets goals! August was an interesting month of highs, lows, and restructuring, and September always really picks up for me right before the holiday season - it’s my favorite time of the year for bloggers to take advantage of all the advertising dollars being spent. So stay tuned for my September goals + projects.

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

★WORK WITH ME ★

http://www.slightlysavvysummercamp.com 

NYFW is in about 2 weeks, and today we’re talking to Payton from the lifestyle blog, Hustle + Halycon. Living in LA and blogging full time, Payton has an amazing reputation when it comes to events and building relationships with brands and PR firms face to face.

Also, my signature program, Summer Camp: How to Pitch, Negotiate, + Land Brand Deals, is open for enrollment the next week! It’s the step-by-step strategic breakdown that bloggers have used to land four-figure brand deals with Neutrogena, $3,000 collaborations with financial companies, $1,200 in brand deals one month, and SO much more.

★ LEARN MORE HERE >> http://www.slightlysavvysummercamp.com

So today, Payton and I break down...
- etiquette tips for attending events
- how to start meeting up with brands in person
- how to start getting invited to events

★ FOLLOW PAYTON
http://www.instagram.com/paytonsartain
http://www.hustleandhalcyon.com

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

★WORK WITH ME ★

http://www.slightlysavvysummercamp.com 

Over 60% of Instagram users are on Instagram Stories every day - and some are saying Stories is more popular than the original Instagram feed. I LOVED talking to Chelsea from The Millennial Miss, breaking down how she micro blogs on Instagram Stories.

Her stories are so entertaining to watch - I want to deep dive into her entire Instagram strategy.

We break down...
- The exact types of content that works best for Chelsea on Instagram - and how to determine what resonates most with your audience
- The best editing apps for cooler, more engaging Insta Stories
- How to deal with working with brands on Instagram with an ever-changing algorithm

★FOLLOW CHELSEA★
http://www.instagram.com/millennialmiss

http://www.themillennialmiss.com

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

★WORK WITH ME ★

http://www.slightlysavvysummercamp.com 

In today's episode, meet Kenzie + Carol, twin sister bloggers behind the brand, KC Double Take. Super cute fashion, travel, + lifestyle bloggers, Kenzie + Carol are Instagram goals - and a joy to chat with on everything blogging.

We break down...
- Their photography process for a killer Instagram - shooting, finding locations, editing, + developing an aesthetic
- Travel blogging with brands - how they reach out, pitch, and work with hotels, restaurants, + fashion brands when traveling
- Their early days of working with brands - mistakes, working for free, + growing their pricing as their following grew

★FOLLOW KENZIE + CAROL★
https://www.instagram.com/kc_doubletake/
http://www.kcdoubletake.com

 ★ FOLLOW KATHERINE ★

http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

★ Click here to WORK with me:★http://www.slightlysavvysummercamp.com

Welcome to the Swipe Up podcast! I'm your host, Katherine, and I'm sharing sharing how I transitioned from full-time PR to full-time business owner and how I got started working with bloggers + influencers to help them monetize their brands.

In this episode, we're talking....
- how I got started in PR
- my journey to working full-time in my own business
- what you can expect from the Swipe Up podcast

★ Let me know you're listening on Instagram Stories!★http://www.instagram.com/katherinesmcdermott

★ Click here to WORK with me:★http://www.slightlysavvysummercamp.com