Swipe Up

By Katherine McDermott

You're listening to Swipe Up, an influencer's sneak peek into the PR world. Created by Katherine Saviola McDermott, a public relations and influencer marketing expert, every week, you can expect insid... more

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FAQs about Swipe Up:

How many episodes does Swipe Up have?

The podcast currently has 46 episodes available.

Swipe Up episodes:

February 21, 2019 026: Organizing as an Influencer with Kate Waldo + Co [Organization]
Today we're talking with influencer organization expert, Kate from Kate Waldo + Co. In this episode, we discuss organizing your physical products as an influencer, tackling digital cluttering, and outsourcing. Kate has an amazing perspective on cleaning up your life as an influencer.

Tag us both on Instagram Stories if you love this episode!

Grab Kate's 3 Must-Have Tips for Organizing Your Influencer Promotional Products below.

https://www.katewaldoandco.com/influencer

★ FOLLOW KATE ★ https://www.katewaldoandco.com/influencer https://www.instagram.com/katewaldoandco/ ★ FOLLOW KATHERINE ★ http://www.instagram.com/slightlysavvy http://www.slightlysavvy.com
...more
43min
January 28, 2019 025: Advice From A Roman Emperor on the Mindset of Running Influencer Business (Not Joking) // [Mindset]
Have you ever taken mindset advice from an ancient Roman emperor on running a business in 2019? Okay, well I have. Working on my mind and my mindset is one of the HARDEST things I've ever done in business. But one tool I've really loved is Ryan Holiday's book, The Obstacle Is The Way, where he breaks down the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience.

Call me crazy with this stream of consciousness episode but here's how I integrate that mindset work into my day to day PR business.

Ryan Holiday's Book on Amazon: https://www.amazon.com/dp/B00G3L1B8K/

Like this podcast? Make sure you're subscribed for new episodes weekly! ★ FOLLOW KATHERINE ★ http://www.instagram.com/slightlysavvy http://www.slightlysavvy.com
...more
27min
January 24, 2019 024: A Day in the Life: Working Full-Time in Silicon Valley Tech + Blogging on the Side w/ Becky Bush [Industry Talk]
We're chatting with Becky Bush. Becky is the creator of The Typical Twenty Something, a real career and wellness advice for twenty somethings.

She writes for Betches, works at a huge tech in Silicon Valley where she does ad management, and we are talking about day in the life routine of working 9-5 in Silicon Valley tech and then blogging on the side.

Becky shares her daily schedule, how she breaks down her monthly expenses for her blog, and how she has learned to focus in on specific goals to grow quickly in a short amount of time.

If you're balancing a full-time job and blogging on the side at nights and on weekends, this is for you. Learn how to stay on top of your goals while also simplifying what you're focusing on.

At the top of the episode, the PR news of the week is the highly talked about Gillette ad, "We Believe." Every once in a while, a brand will really make an ad entrance with an ad that is MEANT to be talked about. So let's do just that.

Gilette ad: https://www.youtube.com/watch?v=koPmuEyP3a0

★ FOLLOW BECKY ★ http://www.instagram.com/thetypicaltwentysomething http://www.thetypicaltwentysomething.com ★ FOLLOW KATHERINE ★ http://www.instagram.com/slightlysavvy http://www.slightlysavvy.com
...more
45min
January 16, 2019 023: Systems for a Six-Figure Freelancer with Avani Miriyala [Organization]
If you have clients of any sort or run a service-based business like social media, web design, graphic design...this one is for you!

We're talking with Avani Miriyala, host of the Beyond the Status Quo post and owner of her own web design/UX business. She is organized AF and we talk organizational tools and systems that every service based business owner needs. Client management and project management is one of the most time-consuming aspects of working with clients - so we break down some tools and systems to have in place that take a bulk of this work off your back.

Avani's signature program, The Client Attraction Method, opens up this week on landing more profitable clients. Tune into her live workshop (https://miriyala.lpages.co/clients/) to learn more.

★ FOLLOW GUEST ★

https://www.instagram.com/avanimiriyala/

https://miriyala.lpages.co/clients/

★ FOLLOW KATHERINE ★ http://www.instagram.com/slightlysavvy http://www.slightlysavvy.com

...more
47min
January 14, 2019 022: Kat Gaskin on E-Commerce on Instagram + Content Planning // An Ultimate Instagram Episode
Welcome to the first episode of 2019! Today, we're talking Instagram trends for 2019 with Kat Gaskin, the creator of The Content Planner, the first physical planner for your blog and social media content. We talk why the Instagram feed might be more DEAD than you think, content planning and Kat's development of The Content Planner (the only physical planner to plan your social media content) and Instagram ads for small businesses, bloggers, and influencers.

If you love this episode, you should SUBSCRIBE to the Swipe Up Podcast on iTunes! That way you'll get new episodes downloaded immediately when they come out. xoxo

Don't forget to tag Kat (@thecontentplanner) and me (@slightlysavvy) and let us know what you think of the episode!

★DOWNLOAD FREE PITCH TEMPLATES ★ http://www.slightlysavvy.com/pitch
FOLLOW KAT https://www.thecontentplanner.com/products/the-content-planner https://www.instagram.com/thecontentplanner/

FOLLOW KATHERINE http://www.instagram.com/slightlysavvy http://www.slightlysavvy.com
...more
58min
December 14, 2018 021: 2019 Annual Goal Setting Series: Systems + Automations to Stay On Top of Your Goals (Part 3)
It's the final part of the 2019 Annual Goal Planning series! We're talking about systems and automations that can keep you on track with your goals throughout the year. Even though we've worked out our goals in a journal, I think it's important to move it over to digital world, too, for some practicality. Let's get going!!

If you love Swipe Up Podcast, subscribe + leave a rating/review! It helps the podcast and audience grow so much, and I so appreciate it.

TOOLS I MENTION:

https://cultivatewhatmatters.com/collections/powersheets

http://www.slightlysavvy.com/trello

FOLLOW:

http://www.instagram.com/slightlysavvy
...more
41min
December 13, 2018 020: 2019 Annual Goal Setting Series: The Goal Execution Episode - Building A Year Action Plan (Part 2)
Today we're on Part 2 of our 3 Part 2019 Goal Setting Series!

Part 2 is about editing your yearly plan and starting to break it out into quarters. We'll work backwards from ideal dates to set up your goals accordingly.

Grab PowerSheets, a journal, or a notebook and get ready to dive in!

If you love Swipe Up Podcast, subscribe + leave a rating/review! It helps the podcast and audience grow so much, and I so appreciate it.

TOOLS I MENTION:

https://cultivatewhatmatters.com/collections/powersheets

http://www.slightlysavvy.com/trello

FOLLOW:

http://www.instagram.com/slightlysavvy
...more
31min
December 12, 2018 019: 2019 Annual Goal Setting Series: Vision Planning, Yearly Review - The Deep Work (Part 1)
One of my favorite things of ALL TIME is annual planning - sitting down in cozy December, organizing my thoughts and memories from the previous year while looking ahead to all the potential of the new year.

I wanted to bring the annual planning work I do to you guys! This Part 1 is about The Deep Work you put into goal setting: the yearly review, the vision planning, and laying the foundation for setting up a strong 2019. I know this part is hard but it's SO important - and has truly changed my entire goal planning process.

Grab PowerSheets, a journal, or a notebook and get ready to dive in!

If you love Swipe Up Podcast, subscribe + leave a rating/review! It helps the podcast and audience grow so much, and I so appreciate it.

TOOLS I MENTION:

https://cultivatewhatmatters.com/collections/powersheets/products/2019-dated-powersheets-intentional-goal-planner

http://www.slightlysavvy.com/trello

★FOLLOW KATHERINE★ http://www.instagram.com/katherinesmcdermott http://www.slightlysavvy.com
...more
41min
November 27, 2018 017: Hotels, Tourism, + Travel PR for Influencers with Casual Fridays
Ever wondered how hotels, travel agencies, and tourism brands work with influencers? Well, Tyler Anderson is the CEO of Casual Fridays, a social media and content marketing agency focused on major hospitality and tourism brands like Marriott, Renaissance Hotels, JW Marriott, and more.

In today's episode, we break down.... - the biggest challenges of brands finding influencers for travel - bloggers that stand out - Instagram vs. YouTube - what's more important these days? - and do blog page views matter?

Tag me on Instagram Stories @slightlysavvy if you liked this episode and SUBSCRIBE so you get new episodes every Monday!

FOLLOW CASUAL FRIDAYS http://www.instagram.com/casualfridays http://www.casualfridays.com FOLLOW KATHERINE http://www.instagram.com/slightlysavvy http://www.slightlysavvy.com
...more
47min
November 12, 2018 016: What's Working on Instagram NOW in 2018: Instagram Strategies Tips That Maybe Aren't Boring
Tired of hearing the same recycled advice on growing on Instagram? Me too. It feels like everyone is still claiming the same old strategies from 2015 are still working for growth. Today we have a real talk episode on what's working on Instagram NOW in 2018 plus some new fun strategies to try out. We talk lots of Instagram Story strategies specifically + more.

★FOLLOW KATHERINE★ http://www.instagram.com/katherinesmcdermott http://www.slightlysavvy.com
...more
26min

FAQs about Swipe Up:

How many episodes does Swipe Up have?

The podcast currently has 46 episodes available.