I was lucky enough to be a guest on the Casual Fridays podcast! Casual Fridays is a social media and content marketing agency headed up by Tyler Anderson, who I chatted with on their podcast. We focused on micro influencers, niche communities, and how brands are leveraging smaller audiences to build engagement. 

This right here is a clip of our interview together, so GO LISTEN TO THE FULL EPISODE over on Casual Fridays (Episode 219)

https://itunes.apple.com/us/podcast/casual-fridays-podcast/id690938876?mt=2&i=1000422624181

https://casualfridays.com/micro-influencer-marketing-what-businesses-need-to-know/

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

Happy Daylight Savings Time day! Today we're talking with Alyssa Melendez from THB Marketing House on influencer marketing trends. Alyssa and I both work in the middle of bloggers + brands, so we can usually spot shifts in terms of brand requests. She's incredibly smart and eloquent, and I love chatting with her.

After working with many agencies and different collaborations through her blogging career, Alyssa Melendez, creator of The Haute Brunette, developed a real understanding and appreciation for influencer marketing and how beneficial it is to brands and influencers alike.

★DON'T FORGET TO SUBSCRIBE ON ITUNES!★

FOLLOW ALYSSA

https://www.thbmarketinghouse.com/ 

https://www.instagram.com/thehautebrunette/ 

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

Want a sneak peek into what goes into starting a podcast and producing a podcast? Monica Woodhams and I break down the scenes behind both of our podcast productions, how to start a podcast, growing a podcast, tackling consistency, and so much more.

Monica is such a cutie, and she's also an Influencer Consultant and the founder of 45 Fairmount. She also hosts the Influencer Girl Lifestyle podcast, and she helps influencers create multiple income streams with game-changing strategy that allows them to spend less time behind the computer and more time living the lifestyle they’ve created for themselves.

If you've toyed around with starting a podcast in 2019...this one's for you.

★FOLLOW MONICA★

http://www.instagram.com/monicawoodham

http://bit.ly/iglpodcast 

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

Today we're talking with Carly Heitlinger aka Carly the Prepster. Carly works with some of the coolest brands and has truly built herself a long-term, sustainable career in the blogging world. We chatted Instagram communities and engagement, working with brands, and how she's built this long-term career for herself.

As someone who stalked Carly's college dorm room Tumblr pics back in the day, I'm so pumped we got a chance to sit down together.

Also, at the very end, my computer audio actually exploded, so excuse the weirdness of the last minute or so. Carly does an amazing job of wrapping it up for us!

FOLLOW CARLY

http://www.instagram.com/carly

http://www.carlytheprepster.com

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

These last 2 weeks, some family stuff came up that totally through my schedule off track - so today, I'm doing a very raw, completely unscripted episode on 3 tools to disaster proof your influencer business. Even though I took a ton of time off this last week, my business still turned seamlessly and smoothly without me...and I want to hand my 3 best productivity + organization hacks to you guys.

Tag me on Instagram Stories if you like episodes like this + don't forget to SUBSCRIBE so you get these shows dropped into your phone every Monday morning!

xoxo

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

★HONEYBOOK CLIENT MANAGEMENT★

http://share.honeybook.com/kcNG3 

The first brand is on the Swipe Up Podcast! I sat down with Amanda, Senior Brand Communications Manager, at Kopari - one of the coolest and most sought-after beauty brands at the moment.

Amanda and I broke down what Kopari looks for in influencers, what campaigns look like behind the scenes, authentic influencer partnerships, and industry trends. 

I LOVE this episode and I think you're going to love it too. If you love this interview and want to hear from more brands, screenshot this episode and tag me on Instagram!

FOLLOW KOPARI

https://www.instagram.com/koparibeauty 

 https://www.koparibeauty.com/ 

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

A distinguished content creator, Charles McBryde has worked with brands like American Eagle, Brooks Brothers, and more. He does amazing storytelling in his Instagram captions and has a distinct style of editing + shooting photos. We break down how to engage with your readers via Instagram captions, his early days of working with brands, and an influencer trip that went wrong. 

PS - we're now doing 6 episodes a month! Stay tuned for weekly Monday episodes and every other Thursday podcasts. xx

FOLLOW CHARLES
https://www.instagram.com/charlesmcbryde/
http://charlesmcbryde.com/

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

★FREE CLASS ★

http://www.slightlysavvy.com/grow

Sharing my October PowerSheets goals plus money mindset work! We talk new updates for the podcast, services, and how I'm realigning my money mindset. My monthly goal recaps are always one of my personal favorite episodes - screenshot + tag me on Instagram Stories if you love these. 

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

★WORK WITH ME ★

http://www.slightlysavvysummercamp.com 

Hanna Montazami is totally killin' it - she's an LA lifestyle blogger who covers beauty, travel, fitness, and style as an Instagram influencer while simultaneously running a clothing brand, Montazami Brand, with her mom and sister.

Towards the end of the episode, we both share a time where we were made fun of to our faces for our businesses...which hopefully makes you feel a little bit better if you've ever felt self-conscious or doubtful about your blog. 

We break down....

- How to run a personal brand vs. a business brand

- How to turn an influencer brand into a clothing line

- Instagram model posing tips

FOLLOW HANNA
https://www.instagram.com/hannamontazami/
http://hannamontazami.com/
https://www.instagram.com/montazamibrand/

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

★WORK WITH ME ★

http://www.slightlysavvysummercamp.com 

We're talking with Rachel from The Confused Millennial today! Rachel is an amazing blogger + host of The Confused Millennial podcast - check out Episode 004 if you want to hear our talk on her show. We break down long-term brand partnerships and how to dive into video brand deals without a huge YouTube following.

We break down...
- How to land long-term brand partnerships
- Video brand deals + how to start doing them

FOLLOW RACHEL
http://www.instagram.com/theconfusedmillennial

http://www.theconfusedmillennial.com
https://www.youtube.com/channel/UCeSnm3EQ2XM8mZLeb36gfrQ

https://itunes.apple.com/podcast/id1355406172?mt=2&ls=1

★FOLLOW KATHERINE★
http://www.instagram.com/katherinesmcdermott
http://www.slightlysavvy.com

★WORK WITH ME ★

http://www.slightlysavvysummercamp.com