How Political Worldviews Influence Buying Decisions and Marketing

by Carma Spence | The Author Switch Podcast

Have you ever wondered if your political leanings affect how you buy? Join The Author Switch Podcast host Carma Spence as she chats with Chris Peterson. Author of Red and Blue Customers, Chris shares insights from his research. Learn how Democrat and Republican voters’ different worldviews influence their buying decisions.

Inspired by Pew research, Peterson explored the psychographics of liberals and conservatives. And how those psychographics affected what people bought. Carma and Chris discuss how businesses can use these insights to market their books. Learn about the values that unite both groups. Discover how you can apply these strategies to your business and book marketing.

Ever wonder if someone’s political leanings impact how they shop? According to Chris Peterson’s research, the answer is yes. Host Carma Spence chats with Peterson to unpack the research behind his book Red and Blue Customers. They explore how liberal and conservative worldviews shape buying decisions and marketing strategies. From psychographics to product positioning, Chris shares actionable insights backed by research.

Listen and learn how you can align your messaging with the values of your ideal customers. Strategies discussed apply whether you’re writing a book or marketing a business. Discover how to connect with audiences across the political spectrum.

Chris Peterson shared the following key insights during the episode. Watch or listen to the episode for a deeper understanding.

Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals.

The post Liberal vs Conservative Marketing: Insights from Chris Peterson’s Research appeared first on The Author Switch.

Strategies for Thriving in Your Creative Business

by Carma Spence | The Author Switch Podcast

Could writing a book help grow your business without sacrificing creativity? Watch this video to find out! Learn how to:

Carma covers a wide variety of topics to help you be a successful creative entrepreneur. Including:

Tune in for actionable advice, powerful strategies, and much more!

Do you think writing a book to grow your business compromises your creativity? Watch this video and learn to balance artistic passion with savvy business strategies. Yes, you can thrive as a creative entrepreneur!

In this episode of The Author Switch Podcast, Carma Spence breaks down actionable tips to:

Learn to master your mindset. Discover marketing techniques and income strategies to fuel creative fulfillment and financial growth. Set creative boundaries and price confidently. This episode provides the tools to build a thriving creative business.

Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals.

The post Balancing Art and Business: The Secret to Monetizing Your Creativity appeared first on The Author Switch.

Marketing Lessons from the World of Faith-Based Science Fiction

by Carma Spence | The Author Switch Podcast

In honor of Christmas week, this episode of The Author Switch Podcast is a little different. Host Carma Spence chats with Christian science fiction author Jason Karpf. Discover his journey from child actor to Jeopardy champion to Christian science fiction author.

Jason now embraces his two loves, creating a unique blend of faith and science fiction. He shares how he leverages his marketing expertise to promote his books. His insights can help you with your client-attracting books, as well. Don’t miss out on storytelling, sci-fi, and marketing insights in this engaging episode!

Join Carma Spence in this special episode of The Author Switch Podcast just in time for the holidays! Special guest Jason Karpf visits the show to explore the world of Christian science fiction. Jason shares how his eclectic background — screenwriter, child actor, and Jeopardy champion — influences his work as an author and marketer.

Learn how Jason leverages his marketing expertise to:

And learn how to apply these insights to your client-attracting book.

Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals.

The post From Christian Sci-Fi to Client-Attracting Books: Marketing Lessons from Jason Karpf appeared first on The Author Switch.

How to Use Universal Principles to Write a Timeless Business Book

by Carma Spence | The Author Switch Podcast

Join Carma Spence in this episode of The Author Switch Podcast as she explores what differentiates ordinary business books from those that leave a lasting legacy. Discover practical tips and strategies for entrepreneurs, business leaders, and consultants to write impactful, client-attracting books that boost authority and influence. Carma discusses various types of legacy books, including thought leadership, educational guides, memoirs, and business case studies. Learn how to choose evergreen topics, leverage storytelling, and provide actionable insights to create a book that resonates for generations. Tune in for engaging advice on turning your vision into a transformative legacy.

Do you want to write a book that not only attracts clients but also leaves a lasting legacy? In this episode of The Author Switch Podcast, Carma Spence dives into the key strategies that make a business book stand the test of time. Whether you’re a thought leader, consultant, or business executive, learn how to create a book that resonates with future generations and solidifies your position as an expert.

From thought leadership to timeless case studies, Carma breaks down the different types of legacy books and provides actionable tips to help your book leave an enduring mark. Discover how to use evergreen topics, universal principles, and powerful storytelling to craft a legacy business book that keeps influencing readers long after its publication.

Are you sitting on a goldmine of expertise? That’s where From Blank Page to Bestseller comes in. This easy-to-follow and yet comprehensive guide doesn’t just show you how to write a book—it reveals how to leverage your knowledge into a powerful business asset.

The post Crafting a Legacy Business Book: How to Create Work That Endures appeared first on The Author Switch.

Discover how to leverage your book for business growth with these strategies

by Carma Spence | The Author Switch Podcast

Did you know your book can do more than just generate leads? In this episode of The Author Switch Podcast, Carma Spence shares how your book can be the catalyst for expanding your product line and scaling your business. Learn actionable advice on identifying your ideal clients, building an attractive brand, and repurposing your book’s content into profitable products and services. Discover the power of speaking opportunities, media coverage, and community building to amplify your market presence. Tune in for effective strategies, tips, and insights to elevate your entrepreneurial success.

Your book is more than just a lead generator. It has the power to fuel your entire business! In this episode of The Author Switch Podcast, Carma Spence reveals how you can turn your book into a valuable business asset by repurposing its content into products, services, and offers that resonate with your ideal clients. Whether you’re an executive coach, consultant, or business leader, Carma breaks down the strategies to attract more clients, create scalable offerings, and build a thriving business.

Learn how to lay the right foundations, craft the perfect book, and expand your business by tapping into speaking opportunities, media coverage, and partnerships. Tune in for actionable insights on transforming your book into the heart and soul of your business!

Are you sitting on a goldmine of expertise? That’s where From Blank Page to Bestseller comes in. This easy-to-follow and yet comprehensive guide doesn’t just show you how to write a book—it reveals how to leverage your knowledge into a powerful business asset.

The post Monetize Your Book: A Blueprint for Business Growth appeared first on The Author Switch.

Feel Your eBooks: The Rise of Haptic Technology

by Carma Spence | The Author Switch Podcast

In this episode of The Author Switch Podcast, hosted by best-selling author Carma Spence, discover how haptic technology could be the future of reading. Learn about the science behind haptics, its applications in eBooks, and how it can enhance learning and accessibility. Explore the potential impacts on book marketing and the publishing industry, from increased reader engagement to revolutionary cross-platform experiences. Tune in for actionable insights and forward-thinking predictions that could transform how we experience digital reading.

Read the article that inspired this episode: “The feel of the future: elevating haptics with advanced dual-rate sampling“

Imagine turning the page of your favorite eBook and actually feeling the texture of the paper between your fingers or the weight of the book in your hand. In this episode of The Author Switch Podcast, Carma Spence dives into the cutting-edge world of haptic technology and its potential to revolutionize the future of reading. By exploring the latest developments in haptics, she uncovers how this technology could bridge the gap between physical and digital books, offering new possibilities for education, accessibility, and reader engagement.

From adding tactile sensations to digital books to transforming how we learn and experience content, haptic technology holds the power to reshape the entire publishing industry. Tune in to explore what this means for authors, publishers, and readers—and how you can be ready for the future of reading.

Are you sitting on a goldmine of expertise? That’s where From Blank Page to Bestseller comes in. This easy-to-follow and yet comprehensive guide doesn’t just show you how to write a book—it reveals how to leverage your knowledge into a powerful business asset.

The post Haptic Technology in Books: The Future of Digital Reading appeared first on The Author Switch.

by Carma Spence | The Author Switch Podcast

The post Writer’s Block Uncovered: Tackle the 6 Root Causes Holding You Back appeared first on The Author Switch.

Grow Your Fanbase with Proven Audience Engagement Strategies

by Carma Spence | The Author Switch Podcast

Are you struggling to build a loyal fan base? In this episode of The Author Switch Podcast, award-winning author Carma Spence shares actionable strategies to turn your readers into raving fans. Learn about audience psychology, the importance of community, and a step-by-step guide to creating a fan journey that leads to long-term loyalty. Plus, discover how to measure your success and continually evolve your engagement tactics. Tune in for powerful insights and practical advice to elevate your author platform and grow your business.

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Are you ready to elevate your author journey by building a loyal audience that supports your every move? In this episode of The Author Switch Podcast, Carma Spence shares the essential steps to transform casual readers into raving fans who can’t get enough of your content. Dive deep into audience psychology, discover the power of community building, and learn how to create a fan journey that resonates on a personal level.

Whether you’re an executive coach, business leader, or consultant, understanding your audience’s needs is key to sustained success. From crafting compelling content to engaging with your readers authentically, Carma provides actionable strategies that will help you grow a dedicated fanbase and ensure your message reaches those who need it most. Don’t miss out on these game-changing insights!

The post Building a Loyal Audience: Essential Steps for Turning Readers into Fans appeared first on The Author Switch.

Explore the Persephone Myth and the Intersection of Myth and Writing

by Carma Spence | The Author Switch Podcast

Discover the intricacies of the Heroine’s Journey with best-selling author Carma Spence on The Author Switch Podcast. Learn how this introspective journey differs from the traditional Hero’s Journey and how it can be applied to your author’s journey and personal development. Using the tale of Persephone as a foundation, Carma outlines the steps and provides actionable insights to help authors, entrepreneurs, and consultants craft compelling narratives and grow their businesses. Tune in for an engaging episode filled with practical advice and strategies.

In this related episode of The Author Switch Podcast, host Carma Spence outlines how to leverage Joseph Campbell’s Hero’s Journey to craft a compelling narrative for your book. She provides an in-depth walkthrough of the Hero’s Journey stages, using examples from The Lord of the Rings and Star Wars, while offering actionable tips on applying this framework to nonfiction.

In this episode of The Author Switch Podcast, Carma Spence dives into the fascinating world of the Heroine’s Journey, offering a fresh perspective on storytelling and personal development for authors. Drawing from the myth of Persephone, Carma explores how this introspective journey differs from the more action-oriented Hero’s Journey, revealing how authors can harness these powerful frameworks to enrich their writing and personal growth. Whether you’re crafting a memoir or looking to deepen your manuscript, the Heroine’s Journey provides invaluable insights.

Don’t miss this chance to discover how these timeless archetypes can transform your writing process and connect more deeply with your readers. Tune in to learn how to navigate the inner world of your author’s journey and emerge with a manuscript that truly stands out.

Are you sitting on a goldmine of expertise? That’s where From Blank Page to Bestseller comes in. This easy-to-follow and yet comprehensive guide doesn’t just show you how to write a book—it reveals how to leverage your knowledge into a powerful business asset.

The post Unlocking the Heroine’s Journey: Embrace the Power of Introspection appeared first on The Author Switch.

Mythic Storytelling Techniques for Client-Attracting Books

by Carma Spence | The Author Switch Podcast

In this episode of The Author Switch Podcast, best-selling author Carma Spence outlines how to leverage Joseph Campbell’s Hero’s Journey to craft a compelling narrative for your book. This guide is perfect for entrepreneurs, small business owners, and consultants aiming to boost their authority and influence. Carma provides an in-depth walkthrough of the Hero’s Journey stages, using examples from The Lord of the Rings and Star Wars, while offering actionable tips on applying this framework to nonfiction.

In this episode of The Author Switch Podcast, Carma Spence dives into the timeless framework of the Hero’s Journey, exploring how this classic storytelling structure can be harnessed by nonfiction authors to craft compelling narratives that attract their ideal clients. By drawing parallels to famous stories like Star Wars and The Lord of the Rings, Carma guides you through each stage of the Hero’s Journey and shows you how to apply these principles to your Author’s Journey.

Whether you’re an executive coach, business leader, or consultant looking to write a client-attracting book, this episode provides valuable insights into turning your personal and professional experiences into a powerful story that resonates with readers and drives your business growth. Don’t miss the deep dive into one of storytelling’s most effective tools!

Are you sitting on a goldmine of expertise? That’s where From Blank Page to Bestseller comes in. This easy-to-follow and yet comprehensive guide doesn’t just show you how to write a book—it reveals how to leverage your knowledge into a powerful business asset.

The post Master the Hero’s Journey: Elevate Your Book with this Proven Storytelling Framework appeared first on The Author Switch.