Find the episode show notes here 🧡 https://www.vcc.training/podcast/043
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In this episode, we explore the evolving landscape of digital marketing by 2030, tackling the rise of internet privacy, the growing reliance on AI tools, and the impact of sustainability on consumer expectations. Gain insights into how these trends could reshape marketing strategies and what steps to take now to prepare for this future.
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Chapters:
- 00:00 - Introducing the concept of predicting digital marketing trends for 2030 and their global implications.
- 02:04 - Exploring the rise of internet privacy, siloed forums, and private groups as a reaction to data misuse.
- 07:47 - Discussing the importance of personalized marketing and strategies for navigating siloed communities.
- 13:15 - The resurgence of multi-channel marketing, including the relevance of email lists and in-person outreach.
- 15:00 - Understanding AI and MLLs in digital marketing, and the evolving skill of prompt engineering.
- 20:06 - Why AI-generated art and content may become passé and how human creativity remains essential.
- 28:32 - The growing demand for transparency in digital and physical supply chains, driven by consumer consciousness.
- 36:28 - Hopes for the future: balancing innovation with human-centric approaches and finding alternatives to constant growth.
- 41:09 - Final reflections on adapting to a rapidly changing digital marketing landscape and preparing for the challenges ahead
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🧡 Website: https://www.vcc.training
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🧡 Find me on LinkedIn:
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Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2024 Video Confidence Coach. All Rights Reserved.