The customer journey isn't a hop, skip, and a jump. It's more of a winding path, complete with scenic stops along the way. Each of these stages calls for a unique type of video content. That is what we will discuss in today’s Video Lion. Come with me!

You're smart, you're savvy, and you're plugged into the world of social media. And by now, you've probably figured out that plain old text posts aren't doing the job anymore. The secret sauce? Video content. It's got clout, and I'm going to show you how to use it to pump up your engagement and reach. This is what we will talk about in this Video Lion. Come with me!

Today we dive into a bit of a spicy topic - the art of using video for crisis communication and reputation management. I know we’re getting into the PR deep end, but don't worry. It's not as scary as it sounds. That is what we will discuss in today’s Video Lion. Come with me!

These days, creating videos is important for any type of business. Videos can help you connect with your target audience, build a strong relationship, and boost conversions. But connecting to an audience is easier said than done. To make an impact, to connect, and to grab people’s attention, it's not enough to create videos that look and sound great. It is essential to show empathy and understanding towards your audience. How do you do that? That is what we will uncover in today’s Video Lion. Come with me!

So, you’ve created some video content for your business – a branding video, an educational video, a webinar or maybe some client video testimonials. First of all, congratulations! You did something great for your business, and if you used it wisely, I’m 100% sure you saw results. But as much as the result was great, is this all you can get from your video content? The answer is absolutely NO. You multiply your results by repurposing your video content. That is what we will examine in today’s Video Lion. Come with me!

One of the main reasons Client Video testimonials work so well as sales tools is that they generate trust. And one of the main factors that generate trust is identification and empathy – that means you can imagine yourself being in the situation that the client is describing. When it comes to making purchasing decisions, people often look out for advice and guidance from people who they perceive as similar to them. This is a concept known as "social identification," and it plays a crucial role in the psychological and behavioral effects of client video testimonials. And this is what we are going to examine in today’s Video Lion. Come with me!

It would be obvious to say that having a website is essential for any business. But simply having a website is not enough; you need to drive traffic to it to get potential customers. There are many different ways to do that, and one of the most effective ones is through the use of video content. In today’s Video Lion, we give you some practical tips to boost your website traffic using video. Come with me!

In a previous chapter of Video Lion we talked about Web 3.0 and how video content can be used in what is the next phase of the internet. The fact is that Web 3.0 is already here. We are just entering into it gradually. So today I want to dive into this topic a bit deeper, to show how this new and decentralized type of web enables new uses and applications for video content that were not possible with Web 2.0. Come with me!

Most business owners know that creating video content is a must if they want to have an effective marketing strategy. It is one of the most engaging forms of content that can help businesses reach a wider audience, build brand awareness, and boost sales. But creating video content without a strategy can be a waste of time and money. No business creates video just for fun. To make the most of your video content, you need to put together and implement a video content strategy. That is what we will learn how to do in today’s Video Lion. Come with me!

Video has become a crucial tool in the world of business. It’s an effective way to communicate information, market products, and train employees. But, before you hit record, you need to know the legal considerations involved in using video content. The last thing you want is for your video content to be blocked by social media platforms. Today we will take a closer look at what you need to know to avoid any legal pitfalls with your video content. Come with me!