On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, you'll learn more about content marketing.

Content marketing is a great way to engage with your target audience online, grab more attention, and turn prospects into sales. All it takes is for you to figure out which channel is right for you and focus on that platform.

Watch the full version on YouTube: https://bit.ly/319tUHA

Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3

On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. I've always loved being in front of the camera since I was seven years old. Along the way, I discovered YouTube, and I fell in love with storytelling through high-quality video production. With my extensive experience in filmmaking, I completely understand that not everyone has the confidence to be in front of the camera. I want to be the first person to tell you, THAT'S OKAY! We are all a work in progress, but the more you work with video, the less intimidating it will feel over time.

Listen to this episode to discover:

• Are you camera-ready?
• The best practices for overcoming your nerves on camera.
• What is the right messaging for your brand?
• How to position yourself as an authority on camera.

Watch the full version on YouTube: https://www.youtube.com/user/SeriousTakePro/videos

or listen wherever you get podcasts! You can also subscribe and listen here: http://bit.ly/videomarketingforbusinesspodcastLoved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://www.facebook.com/broadcastyourauthority

Video Marketing for Business Episode 10: Influencer Marketing

What's the first thing that pops into your mind when you hear the term influencer marketing?

Today, there are many ways to grow your channel and become an online influencer since we already have different platforms like YouTube, Facebook, Instagram, TikTok, and many more. Influencer marketing is something that is being sought after by many now because they want to make money online by doing something that they love.

Before you hit the play button, let me tell you what the BEST part is: If you can successfully position yourself as the authority with massive online followers, you can attract big brands out there to collaborate with you and reach the marketplace effectively through you.

Listen to this episode to discover:

• Tips and strategies to grow your social media channel
• Legit ways to generate money through brand deals and collaborations.
• What affiliate marketing is about and how you can attract big brands to work with you.

Watch the full version on YouTube: https://www.youtube.com/user/SeriousTakePro/videos

or listen wherever you get podcasts! You can also subscribe and listen here: http://bit.ly/videomarketingforbusinesspodcast

Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://www.facebook.com/broadcastyourauthority

Do you remember when Facebook bought Instagram back in 2012? Here's another revelation for you . . .

Facebook has launched its latest video conferencing feature, Messenger Rooms, which allows up to 50 people to video chat. They are ready to compete with services like Zoom, Skype, Google Meet, and Microsoft Teams, as more people turn to video chat during coronavirus lockdown.

Basically, it's almost like going into a zoom meeting where you can do it strictly from your app. When you grab your smartphone, you can easily open the messenger app, tap the people tab at the bottom right of the screen, and tap Create a Room.

Once you do that, you're going to see different options, and once you're done creating an activity, you'll see who's invited. Did you know that you can pre-schedule it so that people are notified of it beforehand? This is an incredible option for many people who are at home right now.

I was on a live stream yesterday on a virtual event with some great influencers like Mike Dillard, a famous marketer in the space. And somebody had asked, "Could you actually record these?" And by doing the research and testing it out, it looks like that you can click the start broadcast option.

Once you've done that broadcast, it gives you the option to record so you can download after the broadcast has ended. Once you start broadcasting, you can also remove and prevent any notifications coming in to disturb you while you're online in this room.

What's cool is it populates a link that you can share out. Let's say you forgot to invite some people, and you have this link that pops up. You could copy and paste the meeting link and then put it in messenger if you'd like to, which means you can always add someone even during the actual session if you forgot to send them an invitation or remember them on the spot as you are speaking.

In this episode, you'll learn:

• How to utilize Facebook's Messenger Rooms whether it's for personal or business use

Watch the full version on YouTube: https://www.youtube.com/user/SeriousTakePro/videos or listen wherever you get podcasts! You can also subscribe and listen here: http://bit.ly/videomarketingforbusinesspodcast

Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://www.facebook.com/broadcastyourauthority

How Healthcare Professionals Are Using

Video for Awareness

In this week's episode, Tamara Thompson talks about how healthcare professionals are using video for awareness, together with her special guest, Melissa Batchelor, PhD, RN, FNP, FGSA, FAAN.

Melissa Batchelor earned her Master of Science in Nursing as a Family Nurse Practitioner (FNP) from the University of North Carolina Wilmington (UNCW) School of Nursing (SON) in 2000. She enjoyed working with the complex medical needs older adults experienced more than any other population, so after graduation, she started working with a geriatric practice in Wilmington, North Carolina. She worked full-time for five years as FNP in geriatric primary care across many long-term care settings (skilled nursing homes, assisted living, home, and office visits). She transitioned into academic nursing in 2005, joining the faculty at UNCW SON as a lecturer. She has maintained her clinical practice and board certification, while her primary roles have been as a Nurse Scientist and Nurse Educator.

Part One of 'How Healthcare Professionals Are Using Video for Awareness'

Lately, a lot of nurses are utilizing Ted Talks and social media to communicate a message of how important it is to stay home and stay safe during this time since they are the ones who are mostly exposed to the coronavirus. Considering that we're losing so many lives due to the COVID-19, people should take things seriously within the media. But unfortunately, some don't understand the importance of social distancing to help prevent the virus spread, how to use a mask properly, how to put gloves on, and many people don't have any knowledge when it comes to national infectious disease emergency plans. And that's where the nurses and health care professionals need to step up and share more valuable information and awareness.

The US has the largest segment of the healthcare workforce. If they can utilize social media and use their influence, they can pass on accurate information and continue to reinforce the essential messages from the CDC. You have to be kind of a self-directed learner to educate yourself about what you don't understand.

Part Two of 'How Healthcare Professionals Are Using Video for Awareness'

There's an excellent opportunity for leaders in the health care industry to use more PR to reach out to more of the news stations. The news stations are still looking for different creative stories of people that have good lighting within their own space, and the journalists are reporting from home.

This particular war is a war of inaction, which is the part the public doesn't understand. And in this situation, the way to take control of it is not to go out. That's the hardest part that people are struggling with. This is a war, but it's not a warlike 1917. This is like a war within our own country, but also within multiple countries at this point.

Hopefully, more health care providers continue to put themselves out there in the media, podcasts, and videos just to spread more awareness because people are looking for leadership as well as education.

How To Connect With Melissa Batchelor, PhD, RN, FNP, FGSA, FAAN

https://melissabphd.com/

https://melissabphd.com/podcastblog/

https://www.youtube.com/channel/UCs8oeiZlJGQJzTE6Yan4hXw

Next Steps:

Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. http://broadcastyourauthority.com

Helping Small Business During A Time of Uncertainty with Amanda Dake

Many people want to expand their reach outside of their brick and mortar walls. They're ready to get their message out to the masses. Some people get caught up in not understanding the online space. Right now, we have a much more significant reason to do this. Brick and mortars are closed down for the most part.

We're in a time frame with a lot of uncertainty. In this week's episode, Tamara Thompson welcomes Amanda Dakes as her special guest. They talk about serving some of those brick and mortar businesses in terms of switching their revenue online.

Part One of 'How to Bring a Brick & Mortar Business Online During Time of Uncertainty'

Since the coronavirus outbreak, have you ever thought of how you can stay relevant? How you can stay in front of people? It's not about making money all the time. It's about the long game ahead of us. Being of service. Once all of this is over, they're going to remember that you were contributing and filling that gap for them. Later, whenever they're ready to make that move financially, they're going to come to you first.

"People are looking for leadership as well as expertise right now because they want to continue to thrive." — Tamara Thompson

Now is the perfect time to be seen. Everybody's stuck at home and will probably see your content. Consider asking yourself these questions:

• How are you spending your time when you're at home?
• Are you taking advantage of creating video content?
• Are you doing live streams on Facebook?
• How can you get that engagement with people?
• What would you be willing to do for some businesses struggling right now?
• What kind of questions are people reaching out to you about?
• Can you go to your audience and ask them what they need help with?

These are some of the questions you may need to start thinking about. The list goes on. There are many creative ways to put yourself out there in the media. If you are a business owner that has an idea for an online program or course. Right now is the best time to put that together. What else are you doing?

You don't need to offer your services for free just because there's a global crisis. It doesn't mean that people aren't willing to buy and invest in your service. They're looking for leadership as well as expertise right now. They want to continue to thrive. They're looking for experts with programs and services that will help their business.

Regardless of what's going on around us, if somebody comes to you for help and they're ready to move forward, then offer them the opportunity to enroll in your programs. Nobody has events right now physically, but there are ways to optimize this virtually. Use your expertise. Figure out how to pivot that into working with the current situation. It doesn't mean you're all of your programs and services behind.

Part Two of 'How to Bring a Brick & Mortar Business Online During Time of Uncertainty'

It's really a mindset thing at this point. People are almost giving up on themselves. You could be stuck in your house for six months and just go crazy. Because you're not used to this entrepreneurial life.

To give people sanity, it would be helpful if you create online courses, products, membership sites, podcasts, or any content that helps you build your business and authority. It's the people that are consistent right now that are going to be remembered.

"This is the best time to help people create content that can be launched in the next thirty days or sooner." — Tamara Thompson

Sometimes, you're just a little too close to what you do, and you're stuck. So, it's really nice to be the catalyst to move them out of that space and encourage them to start thinking differently than others. There's an opportunity right now to put on actual live events.

You can invite others to join in. Think about anything that you do in your current business. You could be available online to help keep that momentum. So people can check some of these things off their lists.

Maybe you want to offer online membership, course or program. Perhaps you want to launch a lead generation campaign to start capturing email addresses. Perhaps you do want a YouTube channel. Pick one thing and focus on it at least for a week.

If you don't have an online presence right now, the sooner you start the process of having an online presence, whatever that looks like for your business, the sooner you can be ahead of the game.

You can stay in touch with your client base, offering them services and planning a fun party at your business after this is over. Like, who knows what you could be doing if you already had started that? If you haven't started, now's a perfect time to go ahead and jump in on the online game or create.

How To Connect

Are you ready to establish your authority with video marketing? Get FREE instant access to: "Broadcast Your Authority", A Revealing Video Series for Mastering High-Quality Videos From The Comfort of Your Home. https://you.broadcastyourauthority.com/

Connect with Amanda Dake

https://amandadake.com/12

https://amandadake.com/podcast

https://amandadake.com/interview36757588

Publicity Opportunities During The Coronavirus Outbreak With Guest Christina Daves Publicity offers many networking opportunities because it forms connections, influence decisions, and motivates change. During a pandemic, there are many ways for you to get media attention. And, you don't have to be a doctor or medical professional to get publicity right now. In this week's episode, Tamara Thompson welcomes her special guest, Christina Daves, as they talk about publicity opportunities during the coronavirus.

Christina Daves is the President of CastMedic Designs, a publicity expert, on-air personality, a motivational speaker and trainer. She launched PR for Anyone® to help small business owners, entrepreneurs, authors, and professionals from multiple industry sectors learn how to easily and effectively generate their publicity. Her profitable strategies and experiences inspired her to write a bestselling book, PR for Anyone™ 100+ Affordable Ways to Easily Create Buzz for Your Business, providing over 100 tips to gain free media exposure and The DIY Guide to FREE Publicity.

She has over 75,000 online fans and has appeared on stations across the country on NBC, CBS, FOX, and ABC, where she hosts a monthly segment on Good Morning Washington. Nationally, Christina Daves appeared on not only The Steve Harvey Show but also the Today Show and Dr. Oz. She has partnered with brands like Amazon, Home Depot, Bed Bath Beyond, Kohls, Ace/The Grommet, Tristar Products, Sharper Image, and OXO to feature their products as well as many local inventors to help them get noticed.

Part One of 'Publicity Opportunities during coronavirus with guest Christina Daves'

During this time where we all witness the market slowly crashing, people are relying on industry leaders who are into the digital marketing space. They need guidance on how they can continue to build influence and authority online. It's just about the creativity aspect at this point.

"People who want to build influence and authority online are looking for business leaders with knowledge in digital marketing." — Tamara Thompson

You need to do something and surround yourself with the same people who take their business seriously. You can help give hope to many business owners out there whose profits are starting to shrink. You need to think about getting yourself in the media and come up with topics that people can relate with.

Part Two of 'Publicity Opportunities during coronavirus with guest Christina Daves'

Everybody is online. Everybody is watching TV. Everybody is doing things with their mobile devices ten times more than they were before. And they have all the time in the world to view your content. So, there are tons of opportunities for you to be seen and heard through the PR and media right now. There are many people out there wanting to learn how things in the digital space work. So, it's about helping those people that want to leverage their authority, as well as their knowledge, and provide value in different ways that they just probably haven't thought outside of the box.

"Create a high-quality, engaging, value-driven, and heartwarming story that can inspire people during this time." — Tamara Thompson

There's a big silver lining here across all industries. There's a lot of bad things going on, but let's hope that something positive can come out of this. Give them some story that's high quality, engaging, value-driven and heartfelt, and something that can inspire people during this time as well.

How To Connect

Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. Contact us now! http://broadcastyourauthority.com/contact/

Get In Touch With Christina Daves:

www.prforanyone.com

Small Business Owners & Coronavirus

"There's an opportunity for other people to have businesses grow online during this time." — Tamara Thompson (00:53-00:57)

What's been on your mind since the pandemic outbreak occurred? Are you being overly optimistic, going with the flow, or in a state of fear? Maybe you're a coach, consultant, online entrepreneur, digital marketer, content creator, or influencer?

Know that there's a significant opportunity for you to put yourself out there. Use social media to offer valuable content. In this week's episode, Tamara Thompson talks about the mindset of business owners during coronavirus.

Part One of 'Mindset for Business Owners During Coronavirus'

The world is quarantining themselves at home and on their mobile devices, watching the news. As someone who is in the business world, you have to think about how you can capitalize but also provide value for people by teaching them how to stay positive.

You can also help others build their business. Some business owners who got hammered by this pandemic outbreak are hurting. Especially the hospitality and travel industry. They are experiencing a lot of cancellation requests. This is leading to a massive loss in revenue.

"Provide value for people who are seeking your advice and leadership." — Tamara Thompson (05:22-05:26)

There are many incentives that you can offer consistently to your current clients. But have you also considered that many people are looking for leaders right now? Why not optimize things that you already provide for people?

Maybe you have specific value gifts or mini pieces of training that you can repurpose. Put them out there continuously through live streams. You can reach more people right now through Instagram and Facebook stories.

Part Two of 'Mindset for Business Owners During Coronavirus'

There's a huge opportunity for people in the network marketing space. People are seeking leadership. That's what it's about at this point. Have a solid strategy on how you can help people grow their business.

Now is the time to build your presence online more than ever. To impact more people. Also, provide offers depending on how much people are willing to invest in you. Maybe you have an entry-level product. You can impact more people with what you have to provide as a leader.

"Put yourself out there and keep being the authority in your niche." — Tamara Thompson (08:18-08:22)

It's all about teaching these passionate people. Find the right products and serve people online. It's a matter of having the right mindset to choose where you want to go despite what's happening in the world.

If you know you have the value and expertise, there's no better way right now to put these out there other than creating content. Put yourself out there and keep being the authority in your niche. Lastly, find that incentive that keeps those current clients back. Find ways to get their attention online so you can keep them.

How to Get Involved

Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. Contact us now! http://broadcastyourauthority.com/contact/

Brand Personality (Using Video to Define Your Brand)

"This is who I am, show up, be your authentic self, and broadcast your authority!" — Anthony Melchiorri

Defining your brand should be the first step in your marketing strategy. In this week's episode, Tamara Thompson interviews TV Personality, Anthony Melchiorri, and Hospitality expert, Glenn Haussman about using video marketing to scale your brand.

Part One of 'Brand Personality (Using Video to Define Your Brand)'

Anthony Melchiorri is a hospitality expert and television personality who is the creator, co-executive producer, and host of the Travel Channel's hotel turnaround show, Hotel Impossible. Subscribe to his YouTube channel: https://youtu.be/Md6c0sLymfE

No Vacancy with Glenn Haussman is the travel industry's most exciting podcast. A fun, fast-paced genre bending program peeling back the travel business veneer. Perfect for road warriors, leisure travelers, and industry insiders, we look behind the scenes of the travel business by sharing stories, experiences, and interviews featuring the industry's biggest names. http://novacancynews.com/no-vacancy-podcasts/

"If you want to build and scale, you need to delegate and outsource." - Tamara Thompson

Many business owners and entrepreneurs try to build their brand rapidly and effectively. But it doesn't end there. You must come up with strategies to scale your business to the next level, such as starting a podcast show. This is a perfect platform to be able to have people find you. Especially those who love to consume video content.

Try live streams on Facebook or Instagram. You can upload videos on YouTube. This is very popular. This is where authenticity should step in. Be true to yourself and don't let other people define who you should be. If there comes a time that some of your strategies aren't working, be open to change. Don't sit there and spin your wheels for months.

Part Two of 'Brand Personality (Using Video to Define Your Brand)'

For you to keep moving forward in your career, be an individual. People will recognize your uniqueness. Don't just be a name associated with a company. You could be replaced by absolutely anybody. The way to protect yourself is by creating a great personal brand. One that resonates with others.

"Just because you have been doing something one way, doesn't mean you should continue that way, be open to change." — Glenn Haussman

You bring so much value into this world. All you have to do is to step out of your comfort zone. Show the whole world your confidence. Put yourself out there consistently. Have faith and competence in yourself. If you get stuck somewhere along the way, remember the challenges that made you stronger.

If you're passionate about what you're doing, that will motivate you to keep going. If you're making yourself visible through video marketing, keep up the excellent work. Continue to educate, empower, and entertain!

How To Connect

Anthony Melchiorri is a hospitality expert and television personality who is the creator, co-executive producer, and host of the Travel Channel's hotel turnaround show Hotel Impossible.

https://www.facebook.com/anthonyhotels

http://www.anthonymelchiorri.com

https://www.youtube.com/anthonymelchiorriofficial

Glenn Haussman is deeply entrenched in all things hospitality. He hosts a weekly on-demand radio show, is a frequent keynote speaker and is a sought out lodging trends expert with nearly 20 years' experience. He is also an expert eater, frequent concertgoer and can't get his kids to go to bed at night.

https://www.youtube.com/channel/UCGTje9Wn4CSw59Bl4HcBadA

https://podcasts.apple.com/us/podcast/no-vacancy-with-glenn-haussman/id1120881540

https://podcasts.apple.com/us/podcast/checking-in-with-anthony-glenn/id1425470790

More About Broadcast Your Authority

Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. https://broadcastyourauthority.com/home

Tara Brown started the business in 2016 with a successful Kickstarter campaign that raised $46,938 to fund the first production run. Brown searched everywhere for a product that would passively dry hair. When she couldn't find one she liked, she invented it. In this week's episode, Tamara Thompson together with her special guest, Tara Brown, talks about "The Sleep Styler" and provides quick tips, tricks, and resources to build your influence online with video marketing.

Part One of Shark Tank "The Sleep Styler"

Tara Brown's 'The Sleep Styler' is a system that styles and dries hair while you sleep. The heart of the system is a memory foam tube covered in water-absorbing microfiber. The entrepreneur pitched her heatless hair roller encased in a piece of moisture-wicking microfiber fabric, called The Sleep Styler, on ABC's "Shark Tank". Brown asked for $75,000 for 20 percent of her company but snapped up the first offer from the reality series' shark Lori Greiner. The "Queen of QVC" offered her $75,000 for 25 percent of her enterprise.

"Positioning on TV news is important in media." — Tamara Thompson

Tara's friend helped her shoot a video, which is something she has never done before. She got a call from the casting agent just one week after her Kickstarter launched. The Kickstarter campaign took a lot of pre-campaign work, and it generated $75,000. Tara isn't a massive fan of social media but admits that it helped her tremendously until she stepped into the tank. Moreover, getting involved in TV shows is vital in media because you always get a bump in sales every single time, even if it's just a forty-five-second segment. It also opened more opportunities for her to be connected with different entrepreneurs who wanted her to mentor them.

Part Two of Shark Tank "The Sleep Styler"

Today, we see a lot of women using different hairstyle tricks, and Tara's 'Sleep Styler' all started in a fantasy of waking up with her hair already dried and styled. At first, she checked online to see if something like it already existed. She went to the fabric district in LA and tried everything absorbent there. And it turns out of all of the different ones, bamboos, and cotton, the human-made microfiber is the most absorbent. Having thought of the shape, it needed to be; the diameter turned out an inch and a half, which is the right size for a curling iron because it makes a big bombshell curl. She contemplated the kind of strap that won't hurt while sleeping. The whole process taught her how to sew and even made her daughter's Halloween costume.

"I thrive off of helping people position themselves as industry leaders." — Tamara Thompson

The product that Tara originally made for herself turned out to be a huge help for other women who probably had the same hair fantasy for years. This goes to show that everyone has the power to help other people get to their next success. Tamara Thompson, as the CEO of Broadcast Your Authority, shares how rewarding it is to be able to help other people in terms of video marketing.

How To Connect

Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. Contact us now! http://broadcastyourauthority.com/contact/