The Benefits of Video Marketing

The online world has created an ideal platform for video marketing. It serves as an opportunity to reach customers 24/7 and give a more personal touch than simple text and pictures.

Marketing for businesses has dramatically changed within the past few years. When I first started in the marketing world, it was all about radio, television, direct mail and newspaper, complemented with billboards, etc. Today we need to take into account mobile.

We are seeing things in a much more visual way where people can consume their content on their own time. Today almost everyone is within reach of their phone at all times and this has changed the marketing world for businesses.

We not only need to think about mobile but also providing customers information in a way that we aren’t interrupting them; pop-ups on websites, commercials- these are things that consumers get sick of, so creating great videos or influencer marketing can be a way to market in a less-intrusive way.

A business owner can gain a wide range of benefits and advantages through video marketing. People watch online videos in order to get to know about a particular product or service.

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