The Social Launch

This week, I discuss how to use social media to put yourself out there on social media and put a face to your business.

Topics discussed:

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This week, I discuss claiming your Google My Business listing, and paying for Google.

Topics discussed:

Links mentioned in this episode:

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This week, I'm sharing some idea generation tools if you're stuck not knowing what to post on social media, or you need blog post ideas, etc.

Links discussed:

1. 50 social media post ideas https://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/

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When you’re getting started on Instagram, or you’ve been using it for awhile but you’re a bit confused about the different ways you can share posts, here is a rundown. Today I discuss Instagram posts, Stories, Reels, and IGTV.

Topics discussed:

Links mentioned in this episode:

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This week, I share some quick tips to create a more positive Facebook Newsfeed. Every once in awhile, we might need to change up our content, or who we follow, so I share 3 ways to do that.

Links mentioned in this episode:

• Create a More Positive Facebook Newsfeed blogpost https://www.socialmediamarketingtipscanada.com/create-a-more-positive-facebook-newsfeed/

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This week, I share some tips for using social media as a networking tool. I share some best practices for selling on social media, and some things not to do on social media.

People and Links mentioned in this episode:

• Jess Dukes https://instagram.com/mrsdukesfitspo

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This week, I discuss the biggest reason your business needs to have a website, even if you are doing awesome on social media.

Topics discussed:

1. Owning your own platform

Links mentioned in this episode:

• https://www.instagram.com/thesociallaunch/

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With Halloween coming up I thought it would be fun to share some ideas for what to post onto social media on specific holidays.

Get Halloween specific ideas here https://www.socialmediamarketingtipscanada.com/13-easy-halloween-social-media-marketing-ideas/

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Today we are talking all about IGTV and before you say oh well I don’t need another platform, this is more of an episode about how to repurpose your existing videos and use on instagram, while getting more views on IGTV. IGTV is basically YouTube for Instagram. So if you’re creating videos, you might a well be getting as much use of them as possible and that means using IGTV

Quick IGTV FAQ’s

• Videos must be between 15 seconds and 10 minutes long.

How to upload videos to IGTV

Create an IGTV channel

• Tap the IGTV symbol (TV with line inside)

Make sure you have the proper sized video- I use Kapwing.com to resize to IGTV so wording fits. (Check out episode 111 for more details on Kapwing and resizing your videos https://the-social-launch.zencast.website/episodes/111) You could also record a vertical video.

From IGTV, click on the plus symbol to add a video (aim for 1 minute)

Complete title and description

important add a preview to your feed! This is so important because your video will show up on your Instagram profile, and if someone finds interesting, they can click to watch the full video. So basically you’re getting your content on 2 platforms at once. Another note** you can also add to Facebook at the same time!

Another awesome feature of IGTV is that for smaller accounts who want the swipe up feature and don’t have, you can link your Instagram stories to your IGTV videos! Another thing you can do with your IGTV videos, is send to people directly. So when you click into one of your videos, see the little paper airplane type icon, click that and direct message it.

This is SUCH a great way of getting more views, even if its only a handful at first, why not get more views on a video you already created?

In this episode, I share a new podcast I'm working on and a tool to help you resize your videos and reuse on Instagram and IGTV.

Links mentioned:

Follow Your Bliss Podcast: https://www.blissfinity.me/podcast

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