The Social Launch

One way to enhance your social media efforts and get your product seen by more people is to connect with social media influencers.

Are you asking what exactly a social media influencer is, and how you find one? This step-by-step guide will show you how to find social media influencers and why you might want to consider using them in your marketing strategy.

FameBit by YouTube: https://famebit.com/

Tool to find social media influencers- Buzzsumo: https://app.buzzsumo.com/

A social media influencer is someone obviously with influence, but who has a large community surrounding them. So often an influencer will have one main social media platform that is their 'base' and then several other platforms that still have a large following.

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Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

Have you ever took a look at your online reputation?

Whether you’re a student job searching or you are searching for a new career option, your online reputation matters. Here are some tips on how to clean up your social media when you’re job searching.

Links Mentioned:

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Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

When a social media platform isn't working for you, do you stop using it?

I read and heard from a few different sources that Pinterest was the tool to use to get more traffic to your website. I checked my website analytics and... barely any traffic. But... I wasn't using Pinterest to its full advantage.

I did a couple things:

• joined Pinterest groups (using the http://pingroupie.com/ website where you can find relevant groups)

And then I checked my analytics soon after AND! Nothing. Well, barely anything. But I wasn't patient enough and expected results too quickly.

Well I was checking my analytics the other day (not to check Pinterest, but for something else) and was pleasantly surprised when Pinterest was actually showing me some traffic.

So my advice to you is, if you have been putting in a lot of work into a platform and it just isn't doing anything for you, you might want to quit. BUT, if you aren't getting any results from a platform, look at what you're doing. Is your platform completely optimized? Are you putting in enough effort to get results?

Make the most of your social media platforms and make sure they are optimized to get the most out of them!

Social Media Optimizer course: http://thesociallaunch.thinkific.com/courses/social-media-for-business

Episode 59 https://media.zencast.fm/the-social-launch/59.mp3

More Pinterest beginner tips http://www.socialmediamarketingtipscanada.com/pinterest-business-beginner-tips/

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Today I discuss 4 ways to optimize your Instagram profile including:

• Instagram highlights

Links mentioned:

Social media Optimizer Course http://thesociallaunch.thinkific.com/courses/social-media-for-business

How to Find Hashtags to use on Instagram https://itunes.apple.com/ca/podcast/how-to-find-hashtags-to-use-on-instagram/id1092816087?i=1000391292580&mt=2

Thanks for listening!

Today we talk all about growing your business by engaging with social media content. In this episode, Sue B. Zimmerman shares her best social media tip and how engaging online will help grow your community and grow your business.

Links mentioned:

Sue's free Instagram Strategy Guide https://suebzimmerman.com/get-started/

Sue writes a regular blog all about Instagram and using social media https://suebzimmerman.com/blog/

Make sure to check out Sue and say hello!

In this episode, I also share ways to engage with people on social media:

• groups

Thanks for listening!

Today we talk all about Twitter success for business. In this episode, Madalyn Sklar shares her secret sauce of Twitter success in her 60 Seconds to Social Media Success clip.

Links mentioned:

• Be consistent

Make sure to check out Madalyn and say hello!

With the latest Facebook update, Mark Zuckerberg states that you'll see less public content like posts from businesses, brands, and media and more posts from your family and friends.

Great, except for the pages who rely on Facebook... but it's not as bad as it sounds.

Thanks to Peg Fitzpatrick who talked about this update on her Facebook Live show.

Mark Zuckerberg's update https://www.facebook.com/zuck/posts/10104413015393571

What can brands, businesses and media outlets do about this? Create high-quality content that creates meaningful conversations, think about their marketing strategy as a whole, not just building your business on one platform, and think of creative ways to bring people to your Facebook Page.

Thanks for listening. Let’s connect!

Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

I'm excited to have Michael Folling on the podcast to discuss his new e-book 101 E-commerce tips and talk all about optimizing your website and building your audience.

You can get the e-book here https://101ecommercetips.com/ and use offer code "SOCIALLAUNCH" to get 30% off.

Links mentioned:

Hula Soap www.hulasoap.com

Let's Connect!

Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

At the start of 2017 I decided to choose a word for the year, kind of as a theme. It sounds silly, but it truly transformed me.

Now I need help choosing my 2018 word! Listen to the episode to find out the word I'm considering and if you can help me choose a better one.

Thank you to everyone who listened in 2017, I appreciate it!

Stay tuned for cool things happening here in 2018!

Thanks for listening. Let's connect!

Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

Facebook is starting to deprioritize certain 'click-bait- posts on Facebook. In this episode I discuss these posts and what you can do to avoid your page being affected.

https://www.facebook.com/help/publisher/newsfeedguidelines

https://newsroom.fb.com/news/2017/12/news-feed-fyi-fighting-engagement-bait-on-facebook/

Thank you for listening! Let's connect!