The Social Launch

The Social Launch

By Leslie McDermid: Social Media Strategist, Online Marketing, BloggerBusinessEducationHow ToMarketing
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The Social Launch episodes

  • How to Manage Your Social Media Accounts During the Holidays

    Here are a few ways you can tell your audience you won’t be online, and some tips for maximizing your time on social media so that you appear active but really aren’t spending your whole time online.

    Tell your audience
    • Take an appropriate photo of you relaxing, a photo with your family, or maybe share an image of a tropical destination that you are going to over the holidays.
  • Write a story about why you are taking a ‘digital detox’ of your own.
  • Tell your audience how to contact you or when they can reach you again.
  • If you need to have an outlet for people to contact you, identify that method here, whether it’s sending an email or direct them to your contact page on your website.
  • By writing out detailed instruction and information about when you are returning, your audience will know exactly when they can contact you again.
    • Manage Your Facebook Messages

    One way to effectively manage your social media on Facebook is to adjust your message settings.

    Another great feature to use within Facebook Messenger is to Show a Messenger Greeting

    Get the full details and steps here http://www.socialmediamarketingtipscanada.com/handle-social-media-holidays/

    Plan Ahead and Schedule

    If you want your social media accounts to remain active during the holidays (because people will be checking social media during the holidays), planning ahead and scheduling will help so you can at least be worry-free that you don’t need to think of a post.

    Links I mention:

    Promo Republic http://get.promorepublic.com/the-social-launch/

    Free Social Media Planning Course: http://www.socialmediasuccesscourse.com/courses/social-media-framework

    Thanks for listening!

    Facebook https://www.facebook.com/TheSocialLaunch/

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/

    12 min
  • Social Media Plan for 2018: Get Your Business Organized for the New Year

    Do you have a social media plan for 2018 (or at all?)

    In this episode I discuss the 4 main pillars of crafting a social media plan for your business:**
    • Why you’re using social media and your goal
  • Who you’re speaking to
  • Where you’re posting and what platform you’re using
  • What content you’re posting

    • Links I mention:

    Setting Goals for Social Media: http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media

    Facebook Audience Insights: https://www.facebook.com/ads/audience-insights/

    Social Media Plan and Demographics: http://www.socialmediamarketingtipscanada.com/how-to-create-a-social-media-plan/

    Free Social Media Planning Course: http://www.socialmediasuccesscourse.com/courses/social-media-framework

    Thanks for listening!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/

    14 min
  • Special Guest Jodi Pavey- How Small Businesses Can Use Instagram and Instagram Stories

    Jodi Pavey with JPavey Designs joins me to talk about using Instagram and Instagram Stories. Jodi owns her own knitting and crocheting business, has an Etsy shop and is getting noticed online by using Instagram.

    In this episode we talk about:

    • how businesses can use Instagram Stories to connect with their potential customers
  • How to get noticed online by using Instagram
  • The one thing to do to get started
  • Jodi's top tips for Instagram and business

    • Links mentioned:

    Jodi's blog and subscribe to newsletter http://jpaveydesigns.blogspot.ca/
    Jodi's Facebook Page https://www.facebook.com/JPaveyDesigns
    Jodi's Instagram http://instagram.com/jpaveydesigns

    People mentioned:

    Sue B Zimmerman https://www.instagram.com/theinstagramexpert/
    Sunny Lenarduzzi https://www.instagram.com/sunnylenarduzzi/
    Fashion and Frill https://www.instagram.com/fashionandfrill/

    Thanks for listening!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/

    31 min
  • Gain Customer Insights with Facebook Audience Insights and Google Keyword Planner

    Do you currently have a customer avatar?

    Do you need more insight into potential customers?

    In this episode I talk about Facebook Audience Insights and Google Keyword Planner Tool to show you how to get more consumer insight.

    Facebook Audience Insights https://www.facebook.com/ads/audience-insights/

    Google Keyword Planner Tool https://adwords.google.com/ko/KeywordPlanner/

    These tools can help give you information about specific pages your customers like, how you can target these people with ads, and how many monthly searches are done for a specific keyword or phrase.

    YouTube tutorial video here https://youtu.be/bIsEy0a9uek

    Thanks for listening!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/

    12 min
  • YouTube and how to get started using video with Erika Vieira

    In this episode I talk to Erika Vieira about YouTube, how to get started on YouTube, and using social media to amplify your message.

    Erika has her own podcast where she interviews influencers about video, YouTube, social media and beauty.

    Mastermind Waitlist:https://goo.gl/forms/jaPUrajaFD1VHkLi2

    Niche Discover Guide: my.beautyandthevlog.com/nichediscovery
    Website www.Beautyandthevlog.com
    Erika on Instagram https://www.instagram.com/beautyandthevlog/

    Thanks for listening!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/

    33 min
  • How to Get to Your First 500 Facebook Page Likes

    In this episode I give you 4 ways (plus a bonus tip at the end!) to get more likes on your Facebook Page.

    If you're just starting a new Facebook page for business, or you've had your page for awhile and need a boost to get more people liking your page, here are some helpful tips that are easy to do and won't take a lot of time.

    Thanks for listening. Let’s connect!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/|
    The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

    14 min
  • Easy Halloween Social Media Marketing Ideas

    In this episode we discuss how to incorporate Halloween into your social media posts for your business. Some of these are super easy ideas so you can do them quick!

    Halloween Blog Post- 13 Easy Halloween Social Media Marketing Ideas http://www.socialmediamarketingtipscanada.com/13-easy-halloween-social-media-marketing-ideas/

    Support the Teal Pumpkin Project http://foodallergycanada.ca/teal-pumpkin-project/

    Promo Republic for Halloween post ideas and graphics http://get.promorepublic.com/the-social-launch/
    Create a GIF https://giphy.com

    Photo contest software https://woobox.com/ or http://gleam.io/

    Thanks for listening! Let’s connect!

    Facebook https://www.facebook.com/TheSocialLaunch/

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/

    12 min
  • 5 Ways to Optimize Your Facebook Page

    In today's episode we cover 5 ways to optimize your Facebook page. These are 5 ways to get more from your Facebook page and are quite easy to implement.

    The first item is to optimize your Facebook cover image and I suggest adding a video. The recommended size of the video is 820 x 462 pixels. Cover videos can be anywhere from 20-90 seconds.

    Social media course: http://www.socialmediasuccesscourse.com/courses/social-media-for-business

    Thanks for listening! Let’s connect!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/|
    YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw

    12 min
  • Quick Instagram Boost Using Instagram Stories
    Have you ever used Instagram Stories?

    Instagram Stories can help get more views, engagement and followers on Instagram and can also get more exposure for your business.

    In this episode I share:

    • 3 ways to share more than just videos of yourself on Instagram Stories
  • 2 ways to get more views of your Instagram Stories
  • 3 awesome Instagram accounts to follow to learn more about creating amazing Insta Stories. @theInstagramexpert @StudioDIY @theHomeEdit

    • How to Use Instagram for Business http://www.socialmediamarketingtipscanada.com/use-instagram-business/

    Tag me on Instagram @thesociallaunch so I can connect with your account!

    Thanks for listening! Let's connect!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/|
    The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

    18 min
  • How to Start a Podcast (When You Aren't a Techie)

    To celebrate International Podcast Day, we have a special episode about why I started a podcast, and how exactly to get started.

    I talk about how I got started, the tech I use (minimal), what you need to get started, and some amazing podcasts I listen to and love.

    Links mentioned:

    Podcast hosting https://zencast.fm/

    Audio recording and editing: https://filmora.wondershare.com/shop/buy/buy-video-editor.html?f=pro

    [Blue Yeti Microphone ]Blue Microphones Snowball iCE Condenser Microphone, Cardioid

    Podcasts mentioned:

    Marketing School with Neil Patel
    Online Marketing Made Easy Podcast with Amy Porterfield
    Chalene Johnson
    Pat Flynn- The Smart Passive Income and Ask Pat
    Inbox Besties with Kate Doster
    Dragonfly Radio with Joy Wirta
    Flying for Flavour with Stephanie Piche

    InternationalPodcastDay #IPD
    17 min

About The Social Launch

From the publisher's feed

Are you frustrated with social media marketing? Or maybe you don't understand how to use some of the social media platforms? Social media takes work but implementing quick tips daily can help launch…