The Social Launch

The Social Launch

By Leslie McDermid: Social Media Strategist, Online Marketing, BloggerBusinessEducationHow ToMarketing
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The Social Launch episodes

  • Creating Social Media Posts That Drive Traffic and Get More Engagement

    Are you struggling for creative social media post ideas?

    Do I have a tool for you.

    Promo Republic is an amazing tool that helps you create amazing social media posts based on holidays, trends, events and more, with 6000 post ideas & templates. Try it free here >> http://get.promorepublic.com/the-social-launch/

    How do you create social media graphics that increase engagement and get more traffic to your website?

    I talk about 4 categories:

    1. Special holidays
  • Questions, polls and 'what do you prefer' type posts
    1. Mini-infographics (one of my favourite!)
  • Quick tips/ takeaways
  • Plus, I share tonnes of ideas and examples to get your creative juices flowing!

    Thanks for listening. Let’s connect!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/
    The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

    18 min
  • Pinterest for Business: Beginner Tips

    Are you trying to use Pinterest for business?

    Do you need some tips and strategies to get started?

    If you’ve ever been on Pinterest, you know that it is an amazing resource for finding delicious recipes, cool landscaping ideas and fun activities to keep your kids occupied. But you can also use Pinterest for business.

    I follow some amazing bloggers like Melyssa Griffin and Peg Fitzpatrick who use Pinterest to grow their community and gain much more awareness of their blog posts. These are huge account and they have thousands of followers, so while I didn’t expect overnight Pinterest traffic, I do see the potential in using Pinterest to grow my website traffic to my blog posts.

    When I checked my analytics, I noticed that I was getting little to no traffic from Pinterest. Here are some of the ways I helped optimize my Pinterest account and increase my website traffic from Pinterest.

    Links mentioned:

    Pinterest blog post: http://www.socialmediamarketingtipscanada.com/pinterest-business-beginner-tips/
    Social Warfare: https://warfareplugins.com/?ref=1354
    Tailwind: https://www.tailwindapp.com/i/socialmediatips
    Pingroupie to find Pinterest groups: www.pingroupie.com

    Hidden text mentioned in the episode:

    If you want to use that hidden text, simply copy and paste this text into the text (not visual) bottom of your blog post and change the IMAGEURL.jpg to your image url:

    Thanks for listening. Let’s connect!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/
    The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

    11 min
  • 3 Tools to Automate Your Twitter Account

    3 Tools to Automate Your Twitter Account

    Are you struggling to use Twitter because you can’t imagine posting all day long?

    Are you running out of good content to share?

    Using Twitter can seem like a daunting task because of the fast-paced feed and posting more than once a day. Lucky for you, you don’t need to sit around posting all day (although logging in once or several times a day will make it easier to engage and interact with people).

    Here are 3 tools to help you automate your Twitter account so you will have more time to spend on your business.

    Hiplay https://app.hiplayapp.com/

    Buffer https://buffer.com/
    Quuu https://www.quuu.co/

    Twitter Optimization Checklist socialmediamarketingtipscanada.com/twitter-optimization-checklist

    Thanks for listening. Let’s connect!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/|
    The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

    12 min
  • How to Find Hashtags to Use on Instagram

    Are you using Instagram for your business? This week, I talk about finding relevant hashtags to use on Instagram for your business.

    Topics discussed:

    1. How to find relevant hashtags to use on Instagram
  • Where to find hashtags that are relevant for your business
  • 2 tools to use to help find related hashtags
  • Links mentioned in this episode:

    Hashme app for finding 30 related hashtags

    Hashtagify.me for finding related hashtags and influencers.
    Episode 51- The Power of Using Hashtags on Social Media https://media.zencast.fm/the-social-launch/51.mp3

    Thanks for listening! Let’s connect!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/|

    12 min
  • Special Guest Stacee Lynn Talking Plant-Based Diets for Entrepreneurs

    This week, I talk to Stacee Lynn about eating a plant-based diet, sneaky ways to eat healthier and how to plan for a healthier life.

    Topics discussed:

    1. Eating a plant-based diet
  • Some of the best foods to eat and where to buy them
  • How a busy entrepreneur can plan to eat healthier
  • Links mentioned in this episode:

    FREE Guide 18-page Foods for Thriving http://staceelynn.com/eat-your-way-to-wellness-guide

    Stacee's Blog- - most include a short video.

    Facebook Group - Want to get daily tips on how to eat more plant-strong, and hang out with other healthy hustlers?

    Instagram - If you’re in love with Instagram the way I am, be sure to connect with Stacee over there

    Facebook Page - Additional helpful content - well worth following.

    Thanks for listening! Let’s connect!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/|

    36 min
  • What to do When Your Social Media Marketing Efforts Aren’t Working

    Have you ever thought to yourself "I'm not using social media anymore, it doesn't work for my business"?

    Social media does take some time to get traction, but if it's not working for you, there are a couple things to take a look at and do to improve your efforts.

    Ultimate Guide to Social Media for Business http://www.socialmediamarketingtipscanada.com/ultimate-guide-social-media-business/

    Social media post ideas http://www.socialmediamarketingtipscanada.com/epic-endless-supply-social-media-post-ideas/

    Thanks for listening! Let's connect

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/|
    The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

    11 min
  • Who Can Benefit from Using Twitter?

    Who Should Use Twitter? Should Your Business use it?

    I recently sat down at a training session and Twitter was the most asked about social media platform (very surprising to me).

    I created a Twitter tutorial here if you want to see how to actually use Twitter https://youtu.be/ER_aOCw3eYM

    Free Twitter Optimization Checklist socialmediamarketingtipscanada.com/twitter-optimization-checklist

    Quuu Promote to distribute your blog posts to more people http://quuupromote.co/

    Questions about using Twitter for your business? Send me a Tweet! https://twitter.com/lesliemcdermid

    13 min
  • Why Don't My Links on Facebook Work?

    Facebook recently made an update which affects the way your links show up that you share to your page.

    In this episode I talk about why Facebook made this change, what you can do and how to make sure your own website is safe and setup how you want it to be.

    Links I mention:

    You can find the Social Warfare plugin for WordPress here.

    The Facebook blog I reference https://developers.facebook.com/blog/post/2017/06/27/API-Change-Log-Modifying-Link-Previews/

    Thanks for listening! Let’s connect!

    Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

    | Twitter https://twitter.com/lesliemcdermid
    | Instagram https://www.instagram.com/thesociallaunch/
    Pinterest https://www.pinterest.com/socialmediatips/|
    The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

    7 min
  • The Power of Using Hashtags on Social Media

    Are you using hashtags on social media? Or are you totally confused about what they are and why you use them? In this episode, I review what a hashtag is, why to use them and some tips and tricks for how to use hashtags properly.

    A hashtag (#) is simply a way to tag a social media post with a word or short phrase. Hashtags are searchable so you can use them for specific locations, subjects, or events.

    Although you can use hashtags on any social media site, they work better and make more sense on Twitter and Instagram in particular. I have seen (and tried) using hashtags on Facebook, but they just haven’t seemed to take off the same as on Twitter and Instagram.

    I wouldn’t use a hashtag on Pinterest, and definitely not on LinkedIn.

    Hashtags that get a lot of mentions and are popular get featured in the trending topics area of Twitter. If any of these trending topics make sense for you to use, you can use them in a post and your content could get seen by more people.

    Using 1-2 hashtags per Tweet is acceptable, and make sure it is relevant to your topic. A hashtag can be used anywhere within your Tweet, it doesn’t have to be at the end.

    Make sure when you use a new hashtag to research it so that you don’t use it in an offensive way.

    You can use up to 30 hashtags per Instagram post (this is common and not weird). Use hashtags that actually relate to that post, so that anyone who finds you via the explore option would be more likely to interact with your content.

    Hashtags make your content searchable, and using the trending area on Twitter and Search area on Instagram, gives you a chance to build up your account, which helps when you are getting started on social media.

    When you are looking to collaborate on a project, searching by relevant hashtags can help you find like-minded accounts.

    Episode 43: What is the Instagram Shadowban? https://itunes.apple.com/ca/podcast/what-is-the-instagram-shadowban/id1092816087?i=1000385239979&mt=2

    read more >> http://www.socialmediamarketingtipscanada.com/power-using-hashtags/

    14 min
  • How to Share on Social Media When You're a Private Person

    Today I talk about how to use social media when you're a private person, and 4 tips for keeping your personal privacy while still using social media to grow your business.

    Here are some of the topics covered:

    • using seperate profiles for personal and business
  • changing privacy settings
  • messaging versus posting
  • knowing it's ok not to post everything
  • Questions? Comments? Ideas for a new podcast? Email me [email protected] or connect with me online www.facebook.com/thesociallaunch

    9 min

About The Social Launch

From the publisher's feed

Are you frustrated with social media marketing? Or maybe you don't understand how to use some of the social media platforms? Social media takes work but implementing quick tips daily can help launch…