The Social Launch

The Benefits of Video Marketing

The online world has created an ideal platform for video marketing. It serves as an opportunity to reach customers 24/7 and give a more personal touch than simple text and pictures.

Marketing for businesses has dramatically changed within the past few years. When I first started in the marketing world, it was all about radio, television, direct mail and newspaper, complemented with billboards, etc. Today we need to take into account mobile.

We are seeing things in a much more visual way where people can consume their content on their own time. Today almost everyone is within reach of their phone at all times and this has changed the marketing world for businesses.

We not only need to think about mobile but also providing customers information in a way that we aren’t interrupting them; pop-ups on websites, commercials- these are things that consumers get sick of, so creating great videos or influencer marketing can be a way to market in a less-intrusive way.

A business owner can gain a wide range of benefits and advantages through video marketing. People watch online videos in order to get to know about a particular product or service.

Read more benefits of video marketing >> http://www.socialmediamarketingtipscanada.com/benefits-video-marketing/

Download your free social media guide >> http://www.socialmediamarketingtipscanada.com/ultimate-guide-social-media-business/

Connect with me online >>

I am so excited to have Tracy join me for this episode of The Social Launch.

Tracy owns a digital marketing company Capstone Digital Marketing and they provide complete marketing services including SEO, Website services and content writing.

Tracy shares her tips for the sometimes mysterious SEO, how to help improve your website rankings and some useful tools to use.

Tool to check for duplicate content: https://www.plagscan.com/

Contact Tracy:

website http://capstonedigitalmarketing.com/

This week, I talk about being more positive on social media.

Topics discussed:

1. How positivity can impact your whole day

Links mentioned in this episode:

• http://www.thesociallaunch.com

What are two very important in business? Give value. How do you give value to people online? It can be quite easy.

• Giving your customers tips, tools and tutorials that would help them

How do you give value to your customers on social media? Do you run contest giveaways? Share important news and events happening? Share valuable info they can't find anywhere else?

Share with me!

This is such a common topic among business owners and even social media managers; should I schedule social media posts for my business?

The short answer is yes. But of course, there is a long answer.

Maintaining your social media accounts can be time-consuming, especially if you want to be consistent and always top of mind with customers and potential customers. Once you setup your social media accounts, you’ve just begun. Now you need to maintain your accounts and post daily, or at least 3-5 times a week.

When you schedule your social media posts weekly, or monthly, you will have consistent content being posted each day and you don’t have to worry each day about what you are going to post and you won’t have to go into your accounts daily to post. This gives you more time to engage and answer any questions each day.

Consistency

Read more >> http://www.socialmediamarketingtipscanada.com/schedule-social-media-posts/

Link to sheduling video https://www.youtube.com/watch?v=0BaJedRcShA

Email me any questions [email protected]

How to create content that gets shared on social media

Do you want more shares on social media? Want more people reading your blog posts or watching and sharing your videos?

Social media shares have the ability to create a tremendous impact on the success of content marketing efforts. Therefore, it is extremely important for you to learn how to create content, which would get shared on social media.

Here is a list of 5 useful tips that you can keep in mind in order to create content, which can help you get shares on social media.

Know your audience

Offer something useful for the audience

Make it visual

Provide convenient sharing options!

Hit an emotion

Read more >> http://www.socialmediamarketingtipscanada.com/create-content-gets-shared-social-media/

Email me any questions [email protected]

What is the Instagram Shadowban? Basically it means that certain hashtags you use on your posts could be ‘banned’ on Instagram and affect your account from being shown in the explore area of those specific hashtags. You and your followers would still see your posts, but anyone else would not.

I read about the Instagram Shadowban and found a tool to check if your account was banned. I used the tool and it said my account was banned, but when I checked the hashtags, I could see my posts.

I heard from a couple friends and watched a video by Jasmine Star (who is awesome BTW and you can find this video on her Facebook page) and realized that you needed to check your posts from an account other than your own. She also has a great article detailing why she thinks Instagram is doing this new hashtag ban.

Once I checked my account via my personal account I found that there were some hashtags that my posts didn’t show up for, yet some hashtags that I was sure I would be banned from because I use them often, like #socialmedia, I still showed up for.

An article posted on Insider recently, detailing information about the shadowban said it was just a bug on Instagram.

Confused yet?

If you noticed that lately your Instagram account engagement or number of new followers has drastically dropped, your account could be shadowbanned.

Read more here >> http://www.socialmediamarketingtipscanada.com/instagram-shadow-ban/

Email me any questions [email protected]

Numbers are important for your website and social media platforms to see what's working and what isn't. However, the impact your are making on the people who are watching/ listening/ reading your content is so valuable too.

Ask your customers if they like your content

Be patient- even if you have a small following and little to no feedback- keep going!

For more: www.thesociallaunch.com

Can your customers find you online?

Have you ever Googled yourself? What shows up?

Make sure your website shows up in Google, and also make sure your social media profiles are kep updated, consistent and complete.

Submit your site to various legit online directories.

Make sure your social media profiles have your keywords included in your profile/ about section.

Let's connect!

This week, Leslie McDermid covers the latest Instagram update, Instagram Collections and how to use for your business.

Did you know you can save posts you like on Instagram to your own ‘saved’ area?

Instagram came out with a new feature called Instagram Collections and this is a cool way to organize any saved posts into categories.

Why would you use the new Instagram Collections feature? I’m going to share with you four ways to use for your business.

1. Using Instagram Collections for inspiration,

Links mentioned in this episode:

• http://www.thesociallaunch.com