The Social Launch

In this episode I review a few areas in Facebook that you might not know about.

Here are a couple Facebook links from the podcast:

View Facebook Live videos from around the world at www.facebook.com/livemap

What happened in your life on this day www.facebook.com/onthisday

Let's connect!

I recently had the absolute privilege to sit down and speak with Vlog Boss Amy Schmittauer about creating videos, and her new book Vlog Like a Boss: How to Kill it Online with Video Blogging.

In this episode, Amy shares tips for getting started with video creation, how to create awesome videos, how to create a community online, and how to rock social media.

You can buy the book here http://vloglikeaboss.com/ and find out more about Amy. I highly recommend the book.

Want a chance to win a copy of the book? Comment on this video for your chance to win a copy! https://www.facebook.com/TheSocialLaunch/videos/927467634056365/

You can also read more about what I learned from Amy here http://www.socialmediamarketingtipscanada.com/vlog-boss-amy-schmittauer/

Afton Negrea shares with me how she grew her online community- Social Proof Collective. She also shares tips for businesses to improve their online presence, how to stop wasting time online, and one key thing all businesses need to do when they are online.

You can find Afton here:

Social Proof Collective Facebook group:

Apps Afton mentions:

Display purposes for hashtag discovery:

If you are on Periscope, watch Afton, she will share so much knowledge with you, it's incredibly valuable.

I am so excited to have Michelle TenHave from Northern Ontario PR join me today to give me valuable tips on media relations, publicity for your business, social media and live video.

You can find Michelle online at:

Pinterest is a visual search engine; a great place to share beautiful visuals, infographics and links back to your blog. But Pinterest is quickly becoming a power tool for many people, and not just to share recipes and home decor information.

I mention Peg Fitzpatrick and Melyssa Griffin because they both have more advanced Pinterest courses, and write a lot of blog content about Pinterest. If you want more, I highly recommend checking them out!

Or if you want a beginners social media course, I have that available too.

Look professional online and rock your social media accounts with these couple tips. Smaller businesses often have to do it all, but you can do it all and look good doing it.

Sites mentioned for free stock images: www.pexels.com, www.unsplash.com, www.allthefreestock.com, www.librestock.com, www.pixabay.com.

For more quick tips to improve your online presence check out my other blog posts or YouTube tutorials.

What is weight loss for your social media? One of the most popular New Year’s Resolutions is weight loss; but what about trimming down your time, money and energy spent on social media?

Social media is important to incorporate into your marketing strategy, but sometimes you need to do an audit, see what’s working for your business, and cut-out what’s not working- or revise it.

Trim down the number of social media platforms you are on- if they aren’t working for you.

Here are some tips for trimming down the non-essential social media platforms, and discovering tools to help save you time.

Conduct a social media audit

Determine your overall goal for social media for your business (brand awareness, number of new leads, email sign ups, app downloads, etc.) and then goals for each platform you are using, as each platform could have a unique goal.

Then, take an inventory of all your social media platforms.

Check out my blog for details.

Learn how to use the platforms

You could be wasting a lot of valuable time on social media, simply because you don’t know how to use the platform, or don’t know where to find things. There are some great social media learning platforms available.

For a low-cost, beginner social media course, check out my new course for less than $50.

Tools to save you time online

I love tools to help save time on social media and there are many low-cost or even free tools you can use.

Does your Facebook page need a few adjustments? There are a few super easy ways to get more from your Facebook page, and they don't involve buying ads.

Some of the things mentioned:

• Adding a Facebook cover photo description

Being perfect versus taking action - which one should win? If you spend your life trying to be absolutely perfect, you won't take action. And without any action, how will you get anything done?

I have a special guest on the show today! Kate Doster from katedoster.com is sharing some amazingly valuable email marketing tips + a great email marketing freebie, chalk-full of email goodness.

Here is the link to the FREE Email Marketing Power Pack: Local Business Edition from Kate katedoster.com/social-launch