The Social Launch

Are you unsure about why you would schedule your social media posts?

Scheduling your social media posts helps you save time, save wasted 'scrolling' time, gives you more time to engage, and allows you to take advantage of upcoming holidays.

Hootsuite: https://hootsuite.com/

Blog: Should you schedule your social media posts http://www.socialmediamarketingtipscanada.com/schedule-social-media-posts/

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In this episode I am joined by Noam Gordon "Dear Mishu Dad". He gives input on what an influencer is, how to identify the best one for your campaign, how to hire and what is included in the contract.

Check out Episode 80 for tips for How to Find an Influencer

Dear Mishu Dad http://dearmishudad.com

Where to find a free Influencer Contract (my gift to the community): http://dearmishudad.com/influencer-agreement/

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I get asked quite often to check out infographics and products, and then if I like them, write a blog post about them with a link to their website.

This is a great way of getting more exposure for your brand, and improves your SEO if you get a link from a website that has high authority.

However, when you are the person reaching out to pitch your product or service, there are some things to avoid doing, or your email will likely end up deleted.

In this episode I share some of my experiences with being pitched to, and share some things to avoid in order to successful pitch your product and get a blog post written with your link included.

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Back in September, I decided to focus more on Pinterest in order to increase my website traffic. While I ddin't see overnight results, I do now see substantially more website traffic from Pinterest.

In episode 59 https://media.zencast.fm/the-social-launch/59.mp3 I gave my Pinterest beginner tips.

I now see substantially more website traffic because of Pinterest. In this episode I break down whats working.

Links mentioned:

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Sometimes you just feel stuck for what to post on social media.

In this episode, I share 5 ideas for what to post onto social media and some ideas for how to incorporate videos, graphics and other post ideas into your social media accounts.

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Do you love Instagram Stories as much as me?

But... if Stories only last a day, how do you extend the life of your stories? With the Highlights feature! Instagram Story highlights is a great way to let your best stories live on your Instagram profile.

In this quick episode I share some insights into getting recognized offline because of Instagram Stories, how Instagram Stories can add a human face to your business and brand, and how to design stylized branded icons on your highlights.

Links mentioned:

Canva www.canva.com

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Recently I experienced some fake Facebook reviews and wanted to share some details for how to deal with those fake reviews, and also what to do when you receive a real customer complaint online.

Links mentioned:

Verifying your business Facebook Page http://www.socialmediamarketingtipscanada.com/benefits-verifying-facebook-page-verify-page/

Facebook Support http://facebook.com/support

CBC Article http://www.cbc.ca/news/canada/manitoba/manitoba-hells-angels-business-reviews-1.4608271

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I received an excellent question from Sheila in the Social Media Optimizer Course:

"Is there any value in verifying our Facebook page?"

Thank you, Sheila, this is a fantastic question.

Although it's not a necessary step on your Facebook page, it does have some benefits.

If you are a public figure, ie. speaker, artist, musician, actor, getting verified would be more important so that fans know it is an official Facebook page versus a fan page or unofficial page.

• your page will rank higher in the search results (Facebook tells you this when you go to verify your page)

Links mentioned:

Facebook Support https://www.facebook.com/help/

Email me with questions or episode requests [email protected]

Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

Why have a blog? It gives you content to share on social media but it also gives you the opportunity to share your knowledge and opinion with your audience. It's great to share other peoples content but sharing your own content is powerful and a way of gaining more website traffic.

But what if you don't like writing? There are ways to write a blog post without actually writing. Here are a few tips.

Links mentioned:

Fiverr for transcribing www.fiverr.com

Email me with questions or episode requests [email protected]

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Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts

Here are a few quick tips for using social media to build hype about a new business or product launch.

My husband is opening a new retail butchery location on Manitoulin Island and I talk about 2 things that worked well so far to build up anticipation and hype. I'm excited to talk more about retail marketing and how to use social media to market a retail space.

Links mentioned:

Chris on Instagram https://www.instagram.com/chrismcmanamy/

Manitoulin Meat Boss https://www.facebook.com/manitoulinmeatboss

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